Generating and/or serving local area advertisements, such as advertisements for devices with call functionality
First Claim
1. A computer-implemented method comprising:
- a) obtaining sets of information about establishments, each set including at least one of address information and a telephone number;
b) for each of the sets, determining a location using at least one of at least a portion of the address information and at least a portion of the telephone number; and
c) for each of the sets, generating an ad that includes targeting information that targets the serving of the ad to queries related to the determined location.
1 Assignment
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Accused Products
Abstract
Sets of local, (e.g., online) ads may be generated by obtaining sets of information about (e.g., local) establishments, each set including a business address information and/or a telephone number, (b) determining, for each of the sets, a location using at least one of at least a portion of the business address information and at least a portion of the telephone number, and (c) generating, for each of the sets, an ad that includes targeting information that targets the serving of the ad to queries related to the determined location. A query, including information about a location of a client device, may be accepted and at least one of the generated ads that includes targeting information that targets the location of the client device may be determined.
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Citations
27 Claims
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1. A computer-implemented method comprising:
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a) obtaining sets of information about establishments, each set including at least one of address information and a telephone number;
b) for each of the sets, determining a location using at least one of at least a portion of the address information and at least a portion of the telephone number; and
c) for each of the sets, generating an ad that includes targeting information that targets the serving of the ad to queries related to the determined location. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A computer-implemented method comprising:
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a) obtaining sets of information about establishments from Yellow Page listings;
b) for each of the sets, determining a location using an area served by the Yellow Page listings; and
c) for each of the sets, generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location. - View Dependent Claims (23, 24, 25)
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26. Apparatus comprising:
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a) means for obtaining sets of information about establishments, each set including at least one of business address information and a telephone number;
b) means, for each of the sets, for determining a location using at least one of at least a portion of the business address information and at least a portion of the telephone number; and
c) means, for each of the sets, for generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location.
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27. Apparatus comprising:
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a) means for obtaining sets of information about establishments from Yellow Page listings;
b) means, for each of the sets, for determining a location using an area served by the Yellow Page listings; and
c) means, for each of the sets, for generating an ad that includes targeting information that targets the serving of the ad to queries corresponding to the determined location.
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Specification