Broadcasting an effective advertisement based on customers
2 Assignments
0 Petitions
Accused Products
Abstract
The present invention relates to a method of optimizing advertising in response to customer data. One embodiment of the present invention relates to a method of acquiring data about the advertising preferences of particular groups of customers. For example, this data may include analyzing the shopping response of all married female shoppers over 40 years of age after a particular advertisement is played; this shopping response could then be compared with the shopping response of a similar group after a different advertisement is played. Another embodiment of the present invention relates to optimizing advertising variable settings with respect to acquired advertising data in an effort to identify optimized advertising variable settings for identifiable groups of customers. Yet another embodiment of the present invention relates to a method of generating an advertisement with optimized advertisement variable settings for an advertising target group. For example, if data indicates that a particular demographic responds to a male advertiser, the advertisement will be spoken with a male voice and played during that time period.
79 Citations
133 Claims
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1-89. -89. (canceled)
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90. A method for automatically broadcasting an efficient advertisement based on present customers, the method comprising:
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identifying the current customers at a particular location;
optimizing a set of advertising variable settings with respect to the identified current customers; and
generating an advertisement in accordance with the optimized set of advertising variable settings. - View Dependent Claims (91, 92, 93, 94, 95, 96, 115, 116, 117, 118, 119, 120, 121)
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97-114. -114. (canceled)
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122. A method for automatically broadcasting an efficient advertisement based on present customers, the method comprising:
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using one or more customer information devices to obtain current customer information;
analyzing the current customer information to identify the current customers at a particular location;
identifying a particular advertising group that encompasses at least a portion of the identified current customers;
obtaining a set of advertising variable settings that are optimized to the identified advertising group; and
generating an advertisement in accordance with the optimized set of advertising variable settings. - View Dependent Claims (123, 124, 125, 126, 127, 128, 129, 130, 131)
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132. A computer program product for implementing within a computer system a method for automatically broadcasting an effective advertisement based on present customers, the computer program product comprising:
a computer readable medium for providing computer program code means utilized to implement the method, wherein the computer program code means is comprised of executable code for implementing;
obtaining current customer information using one or more customer information devices;
analyzing the current customer information to identify the current customers at a particular location;
identifying a particular advertising group that encompasses at least a portion of the identified current customers;
obtaining a set of advertising variable settings that are optimized to the identified advertising group; and
generating an advertisement in accordance with the optimized set of advertising variable settings. - View Dependent Claims (133)
Specification