Providing network-based in-store media broadcasting

• US 20060149632A1
• Filed: 12/02/2005
• Published: 07/06/2006
• Est. Priority Date: 05/15/2002
• Status: Abandoned Application

• Current Assignee: In-Store Broadcasting Network LLC A Delaware Limited Liability Corporation
• Original Assignee: In-Store Broadcasting Network LLC A Delaware Limited Liability Corporation
• Inventors: Overand, James, Register, Linwood
• Application Number:
  US11/292,755
• Publication Number:
  US 20060149632A1
• Time in Patent Office: Days
• US Class Current: 705/14.270
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0264 based upon schedule
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0274 Split fees
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: H04L 65/1101 Session protocols
• CPC Class Codes: H04L 65/762 at the source reformatting of additional data in video distribution servers H04N21/2355

Abstract

The present invention features a network-based in-store media broadcasting system comprising one or more, and preferably, a plurality of client player devices placed at a plurality of business locations, each of the client player devices being independently supported and in communication with the internal audio/visual system installed in the business location; a customizable broadcast supported on each of the client player devices and comprising informational content thereon (music, advertisements, etc.) that is specific to the particular business location; a central server system comprising one or more central servers in communication with each of the independent client player devices; and a network configuration connecting the client player devices to the central server network to provide an exchange of information between the two. The in-store media broadcasting system also comprises several proprietary software application modules functioning to allow the in-store media broadcasting system to operate. The present invention also features a unique method of doing business to provide in-store media broadcasting to one or more business locations. Not only is the business model capable of providing in-store media broadcasting, but a national radio-advertising platform or network focusing on major retailers and service providers throughout the country is also contemplated. The present invention system and service gives retailers and service providers the ability to broadcast customized music and messaging to their customers. In addition, the radio-advertising network provides a targeted advertising venue for consumer marketing companies and, unlike any other media, allows them to advertise products to select and targeted customers at the point of sale.

Claims

1-50. -50. (canceled)

51. A method of doing business to provide customized network-based in-store media broadcasting services to one or more business locations, said method comprising the steps of:

establishing an independent broadcasting infrastructure comprising the steps of;

forming strategic alliances with technology, computer, installation, maintenance, service, and music provider companies to provide the necessary services and components needed to provide said network-based media broadcasting services;

setting up and configuring a physical network-based in-store media broadcasting system comprising;

a plurality of client player devices placed at a plurality of business locations, each of said client player devices being independently supported, said client player devices in communication with an internal audio/visual system installed in said business location;

a central server system comprising one or more central servers in communication with said client player devices;

a broadcast supported on said client player device and comprising informational content to be broadcast, said informational content customized and specific to each respective said business location, said broadcast allowing member participants and advertisers to deliver customized music and messaging, as well as targeted and directed point of sale advertising to consumers;

a network configuration connecting said client player devices to said central server network to provide an exchange of information between the two;

one or more software application modules stored on said client player devices and said central server that controls and operates said client player device and said central servers, respectively;

procuring and enrolling member participants under a membership based arrangement to receive said in-store broadcast at their respective business locations;

procuring and fulfilling advertising contracts comprising advertisements and instructions on broadcasting said advertisements in said broadcast to one or more said business locations, said advertisements comprising targeted advertisements capable of being broadcast to one or several business locations on any date, at any time, and for any number of times, these being designated by said advertising contract;

implementing an advertisement revenue sharing plan to said member participants in which said member participants are given a percentage of the advertisement revenue generated from said advertising contracts;

providing, independently, a customizable in-store media broadcasting service to said business locations on a business location-by-business location level.

52. The method of claim 51, further comprising the step of providing geographically targeted messages in said broadcast to business locations within an advertisers specific trading area using said network-based in-store media broadcasting system.

53. The method of claim 51, further comprising the step of creating and implementing an ad production department through which all or a portion of said procured advertisements will pass, said department responsible for creating, reviewing, approving, and activating said advertisements.

54. The method of claim 51, further comprising the step of enrolling select said member participants in said in-store media broadcasting service on a subscription basis.

55. The method of claim 51, further comprising the step of providing free store-generated messaging, in which each said member participant and/or said business location is given complimentary airtime to promote in-store programs, departments, specials and shopper loyalty programs.

56. The method of claim 51, further comprising the step of providing central control of the listening experience to said member participants, wherein it is possible to give said member participants the ability to centrally monitor, in real-time, what is being played in each of their business locations, as well as to allow said member participants to centrally control music mixing and store-generated messaging.

57. The method of claim 51, further comprising the step of updating said customizable broadcast either automatically according to a scheduled update, or through member participant initiation.

58. The method of claim 51, further comprising the step of continuously supporting, maintaining, and updating all system hardware and software, as well as continuously providing installation services and support to said member participants.

59. The method of claim 51, further comprising the step of providing day-time advertising to allow an advertisement to be broadcast at a certain time of the day as designated by said member participant.

60. The method of claim 51, wherein said step of forming strategic alliances with music providers further comprises partnering with organizations representing songwriters, composers, and music publishers to protect and safeguard valuable copyrighted and other proprietary information.

61. The method of claim 51, wherein said installation companies comprise third-party companies that handle the installation and maintenance of the physical components of said in-store media broadcasting system.

62. The method of claim 51, wherein said installation of the physical components of said in-store media broadcasting system is handled internally by each respective business location or a chain of business locations.

63. The method of claim 51, further comprising providing a customer support center to handle all technical support issues and questions of said member participants.

64. The method of claim 51, wherein said customized broadcast is made possible on a business location by business location basis.

65. The method of claim 51, further comprising a private label radio network.

67. The method of claim 51, wherein said step of procuring and fulfilling said advertising contracts comprises the steps of:

securing advertisements from third-party advertisers and/or member participants based on identified criteria;

submitting each said procured advertisement to an advertisement department for review and approval;

storing each said advertisement in a file storage device;

downloading one or more said advertisements to one or more of said business locations;

incorporating said downloaded advertisements into said dynamic schedule contained on said client player device, said dynamic schedule comprising scheduled broadcast times for said advertisements and said music play lists defining said broadcast;

resolving any conflicts in said scheduled broadcast times;

broadcasting said downloaded advertisements at said business location as designated by said dynamic schedule; and

providing a “

proof-of-play”

of said advertisements to said advertisers.

68. The method of claim 51, wherein said step of providing an advertisement revenue sharing plan to said member participants further comprises the steps of:

providing to said member participants a percentage of revenue generated from trade marketing efforts by advertisers; and

providing to said member participants a percentage of revenue generated from consumer advertising efforts by advertisers.

69. The method of claim 67, wherein said secured advertisements are charged on a price per advertisement per business location per week basis.

70. The method of claim 51, wherein said broadcasting of said advertisements is done on a local, regional, national, and international scale.

71. The method of claim 67, wherein said in-store media broadcasting service allows said advertisers to place geographically targeted advertisements within their respective trading areas.

72. The method of claim 67, wherein business locations may be bundled together to enhance the value of said procured advertisements.

73. The method of claim 67, wherein said advertisements are broadcast based on criteria identified in said advertising contracts.

74. The method of claim 53 and 67, wherein said ad production department allows said member participants to forward pre-produced advertisements for review, modification, and preparation for downloading, as well as allowing advertisers to submit their advertisements to be broadcast on a local, regional, or national level.

75. The method of claim 53, wherein said ad production department comprises audio engineers, copywriters, voice personnel, and producers to create, produce, modify, and ready said advertisements for broadcast.

76. A method of doing business to provide customized network-based in-store media broadcasting services to one or more business locations, said method comprising:

establishing an independent broadcasting infrastructure;

procuring and enrolling member participants under a membership based arrangement to receive said in-store broadcast at their respective business locations;

procuring and fulfilling advertising contracts comprising advertisements and instructions on broadcasting said advertisements in said broadcast to one or more said business locations, said advertisements comprising targeted advertisements capable of being broadcast to one or several business locations on any date, at any time, and for any number of times, these being designated by said advertising contract;

implementing an advertisement revenue sharing plan to said member participants in which said member participants are given a percentage of the advertisement revenue generated from said advertising contracts;

providing, independently, a customizable in-store media broadcasting service to said business locations on a business location-by-business location level.

77. The method of claim 76, wherein said establishing an independent broadcasting infrastructure comprises:

forming strategic alliances with technology, computer, installation, maintenance, service, and music provider companies to provide the necessary services and components needed to provide said network-based media broadcasting services; and

setting up and configuring a physical network-based in-store media broadcasting system.

78. The method of claim 77, wherein the physical network-based in-store media broadcasting system comprises:

a plurality of client player devices placed at a plurality of business locations, each of said client player devices being independently supported, said client player devices in communication with an internal audio/visual system installed in said business location;

a central server system comprising one or more central servers in communication with said client player devices;

a broadcast supported on said client player device and comprising informational content to be broadcast, said informational content customized and specific to each respective said business location, said broadcast allowing member participants and advertisers to deliver customized music and messaging, as well as targeted and directed point of sale advertising to consumers;

a network configuration connecting said client player devices to said central server network to provide an exchange of information between the two; and

one or more software application modules stored on said client player devices and said central server that controls and operates said client player device and said central servers, respectively.