Method and system for determining product assortment for retail placement

• US 20060149634A1
• Filed: 12/30/2004
• Published: 07/06/2006
• Est. Priority Date: 12/30/2004
• Status: Abandoned Application

• Current Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Original Assignee: Kimberly-Clark Worldwide Incorporated (Kimberly-Clark Corporation)
• Inventors: Miller, Timothy J., Capelle, Kimberly, Pelegrin, Gregory A.
• Application Number:
  US11/026,310
• Publication Number:
  US 20060149634A1
• Time in Patent Office: Days
• US Class Current: 705/22
• CPC Class Codes: G06Q 30/018 Certifying business or products
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system determines an assortment of a plurality of related products for retail placement and includes an assortment selection tool for selecting one or more of the plurality of products as a function of product data in order to define a selected product assortment, a database of additional product data and an allocation tool for adjusting the selected product assortment as a function of the additional product data in the database to define an allocated product assortment for retail placement. A virtual environment interface permits marketers, retailers and/or consumers evaluate the product assortment in a virtual environment as a function of the additional product data in the database to define an allocated product assortment for retail placement. A business method determines an assortment of a plurality of related products for retail placement. Another business method evaluates the retail placement of related products.

Claims

1. A system for determining an assortment of a plurality of related products for retail placement comprising:

an assortment selection tool for selecting one or more of the plurality of products as a function of product data in order to define a selected product assortment;

a database of product data including at least one of the following;

shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data; and

an allocation tool for adjusting the selected product assortment as a function of the product data in the database to define an allocated product assortment for retail placement.

2. The system of claim 1 wherein the product data comprises at least one of the following:

consumer data, financial data, productivity data and market data.

3. The system of claim 1 wherein the allocation tool generates feedback indicating a change to the selected product assortment, wherein the assortment selection tool includes a graphical user interface for selecting product category assortments, wherein the assortment selection tool includes a graphical user interface so that a user can monitor, select and/or modify the allocated product assortment, wherein the assortment selection tool is responsive to the feedback from the allocation tool and wherein the assortment selection tool adjusts the selected product assortment based on the feedback.

4. The system of claim 1 wherein the allocation tool adjusts the selected products by adding one or more products to the selected product assortment to increase the number of selected products which define the allocated product assortment or by removing one or more products from the selected product assortment to decrease the number of selected products which define the allocated product assortment.

5. The system of claim 1 wherein the allocation tool comprises a shelf space management tool for allocating a portion of a preset amount of shelf space to each selected product as a function of shelf space data and as a function of product dimension data.

6. The system of claim 1 wherein the allocation tool comprises an inventory tool for allocating a portion of a preset amount of shelf space to each selected product as a function of inventory tracking data.

7. The system of claim 1 wherein the allocation tool comprises a promotion planning tool for allocating a portion of a preset amount of shelf space to each selected product as a function of promotion planning data and the forecasting data.

8. The system of claim 1 wherein the allocation tool comprises an alignment tool for allocating a portion of a preset amount of shelf space to each selected product as a function of sales data.

9. The system of claim 1 wherein the product data in the database includes categories, wherein each product is classified in one of the categories, wherein each product has a segment share indicating its exclusive purchasing power compared to the purchasing power of other products in its category and wherein the allocation tool adjusts the selected product assortment as a function of the segment share.

10. The system of claim 1 wherein the product data in the database includes categories, wherein each product is classified in one of the categories, wherein each product has a category amount indicating its proportional value compared to its category and wherein the allocation tool adjusts the selected product assortment as a function of the category amount.

11. A system for evaluating the retail placement of related products comprising:

a tool for defining a product assortment;

a database of product data including at least one of the following;

shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data; and

a virtual environment interface for permitting marketers, retailers and/or consumers evaluate the product assortment in a virtual environment as a function of the product data in the database to define an allocated product assortment for retail placement.

12. The system of claim 11 wherein the tool comprises at least one of an assortment selection tool and allocation tool, wherein the assortment selection tool includes a graphical user interface for selecting product category assortments, and wherein the allocation tool comprises at least one of a shelf space management tool, an inventory tool, a promotion planning tool and an alignment tool.

13. The system of claim 12 wherein the allocation tool generates feedback indicating a change to the selected product assortment, wherein the assortment selection tool includes a graphical user interface for selecting product category assortments, wherein the assortment selection tool is responsive to the feedback from the allocation tool, wherein the assortment selection tool includes a graphical user interface for selecting product category assortments, and wherein the assortment selection tool adjusts the selected product assortment based on the feedback.

14. The system of claim 12 wherein the allocation tool adjusts the selected products by adding one or more products to the selected product assortment to increase the number of selected products which define the allocated product assortment or by removing one or more products from the selected product assortment to decrease the number of selected products which define the allocated product assortment.

15. The system of claim 11 wherein the product data comprises at least one of the following:

consumer data, financial data, productivity data and market data.

16. A method for determining an assortment of a plurality of related products for retail placement comprising:

selecting one or more of the plurality of products as a function of product data in order to define a selected product assortment;

collecting product data including at least one of the following;

shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data; and

adjusting the selected product assortment as a function of the collected product data to define an allocated product assortment for retail placement.

17. The method of claim 16 wherein the product data comprises at least one of the following:

consumer data, financial data, productivity data and market data.

18. The method of claim 16 further comprising generating feedback indicating a change to the selected product assortment and responding to the feedback to adjust the selected product assortment based on the feedback.

19. The method of claim 16 further comprising adjusting the selected products by adding one or more products to the selected product assortment to increase the number of selected products which define the allocated product assortment or by removing one or more products from the selected product assortment to decrease the number of selected products which define the allocated product assortment.

20. The method of claim 16 further comprising allocating a portion of a preset amount of shelf space to each selected product as a function of shelf space data and as a function of product dimension data.

21. The method of claim 16 further comprising allocating a portion of a preset amount of shelf space to each selected product as a function of inventory tracking data.

22. The method of claim 16 further comprising allocating a portion of a preset amount of shelf space to each selected product as a function of at least one of promotion planning data, forecasting data and sales data.

23. A computer readable medium including instructions for performing the method of claim 16.

24. The method of claim 16 wherein the product data includes categories, wherein each product is classified in one of the categories, wherein each product has a segment share indicating its exclusive purchasing power compared to the purchasing power of other products in its category and wherein the adjusting adjusts the selected product assortment as a function of the segment share.

25. The method of claim 16 wherein the product data includes categories, wherein each product is classified in one of the categories, wherein each product has a category amount indicating its proportional value compared to its category and wherein the adjusting adjusts the selected product assortment as a function of the category amount.

26. A method for evaluating the retail placement of related products comprising:

defining a product assortment;

collecting product data including at least one of the following;

shelf space data, product dimension data, inventory tracking data, promotion planning data, forecasting data and sales data; and

evaluating the product assortment in a virtual environment as a function of the collected product data in the database to define an allocated product assortment for retail placement.

27. The method of claim 26 further comprising generating feedback indicating a change to the selected product assortment and responding to the feedback to adjust the selected product assortment based on the feedback.

28. The method of claim 26 further comprising adjusting the selected products by adding one or more products to the selected product assortment to increase the number of selected products which define the allocated product assortment or by removing one or more products from the selected product assortment to decrease the number of selected products which define the allocated product assortment.

29. The method of claim 26 wherein the product data comprises at least one of the following:

consumer data, financial data, productivity data and market data.

30. A computer readable medium including instructions for performing the method of claim 26.