Marketing system and method

• US 20060149664A1
• Filed: 02/24/2005
• Published: 07/06/2006
• Est. Priority Date: 12/30/2004
• Status: Abandoned Application

• Current Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Original Assignee: JP Morgan Chase Bank, N.A. (JP Morgan Chase & Co)
• Inventors: Smyth, Andrew, Cron, Kevin Noel, Russo, Christopher A.
• Application Number:
  US11/063,862
• Publication Number:
  US 20060149664A1
• Time in Patent Office: Days
• US Class Current: 705/38
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/03 Credit; Loans; Processing thereof

Abstract

Disclosed herein are exemplary techniques for and of marketing a loan product to a customer. The system and method establish communication with a customer regarding a current loan; access a customer service module; inputting loan information provided by the customer into the customer service module; displaying a plurality potential loan options.

Claims

1. A method of marketing a loan product to a customer comprising:

establishing communication with a customer regarding a current loan;

determining a reason for the customer to close the current loan;

accessing a customer service module;

loading loan information provided by the customer into the customer service module; and

displaying a plurality potential loan options.

2. The method according to claim 1, wherein the reason to close the current loan is the customer'"'"'s desire to close the loan.

3. The method according to claim 1, wherein the reason to close the current loan is determined by calculating the probability that the customer will close the current loan.

4. The method according to claim 1, wherein the reason to close the loan is found by determining that an alternative loan option is available to the customer.

5. The method according to claim 1, wherein the loan options are loan products.

6. The method according to claim 1, wherein the loan options are loan scenarios.

7. The method according to claim 3, wherein the loan scenarios comprise a plurality of loans each with a unique term.

8. The method according to claim 4, wherein the unique term is loan period.

9. The method according to claim 1, wherein the step of establishing communication further comprises establishing a communication via a web based application.

10. The method according to claim 1, wherein the step of establishing communication further comprises establishing a communication via a phone connection.

11. The method according to claim 1, wherein the step of establishing communication further comprises establishing communication between a customer and computer module.

12. The method according to claim 1, wherein the step of establishing communication further comprises establishing communication between a customer and customer service representative.

13. The method according to claim 1, further comprising the steps of:

completing an electronic application for one of the plurality of loan options.

14. The method according to claim 1, wherein the step of displaying further comprises displaying the options on an interactive screen that further displays a comparison of the current loan to the plurality of potential loan options.

15. The method according to claim 1, wherein the options displayed are selected by the customer service module based on the loan information.

16. The method according to claim 1, wherein the step of displaying further comprises displaying those options on a single screen.

17. The method according to claim 16, further comprising the step of:

changing one of the loan options, wherein the comparison of comparison of the current loan to the plurality of potential loan options is updated based on the change.

18. The method according to claim 1, wherein a first one of the plurality of loan options is offered by a first company and a second one of the plurality of loan options is offered by a second company.

19. The method according to claim 1, further comprising displaying a marketing script based on the loan information.

20. The method according to claim 1, wherein the displayed loan option comprises individually displayed loan terms and wherein one of the loan terms further comprises a visual indication that the loan term is beneficial to the customer.

21. A system for marketing a loan product to a customer comprising:

a customer service database, the customer service database containing information with respect to at least one customer;

a processor coupled to the customer service database, the processor accessing a customer service module, and wherein the customer service module determines a reason to close the current loan and wherein the processor loads loan information provided by the customer into the customer service application;

a communication network coupled to the processor;

the communication network establishing communication with a customer regarding a current loan; and

a display device coupled to the processor, the display device displaying a plurality of potential loan options.

22. A storage medium storing programmatic code for marketing a loan product to a customer which, when executed performs acts comprising:

establishing communication with a customer regarding a current loan;

determining a reason for the customer to close the current loan;

accessing a customer service module;

loading loan information provided by the customer into the customer service module; and

displaying a plurality potential loan options.

23. A method of marketing a loan product to a customer comprising:

establishing a phone connection between a customer service representative and a customer regarding a current loan;

receiving information that the customer is closing the current loan;

accessing a customer service module, wherein the a customer service representative accesses the customer service module via a first interactive screen;

loading loan information provided by the customer into the customer service module;

displaying a plurality of loan scenarios for a selected loan product based on the loan information, wherein the scenarios are generated by a preselected variations of the terms the loan product further comprising displaying those options on a second interactive screen that further displays a comparison of the current loan to the scenarios in a side by side format; and

changing the scenarios base on variations of the terms of the loan product entered by the customer service representative.