Contextual ad processing on local machine

• US 20060149677A1
• Filed: 01/06/2005
• Published: 07/06/2006
• Est. Priority Date: 01/06/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Shahine, Omar H., Rashid, Richard F.
• Application Number:
  US11/030,222
• Publication Number:
  US 20060149677A1
• Time in Patent Office: Days
• US Class Current: 705/50
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content

Abstract

A system is disclosed for serving advertisements to a user of a client device. A set of advertisements are downloaded to the client device. Based on data stored on the client device, or action taken on the client device, a subset of the advertisement are chosen for presentation to the user of the client device. In one embodiment, the choice of advertisement to present to the user is based on the content of one or more email messages. The scanning of the email message and the decision as to which advertisement(s) to present are made on the client machine in order to protect the privacy of the user. The chosen advertisements are then displayed with the one or more emails.

Claims

1. A method for providing advertisements, comprising:

accessing content of a first message at a first client device, said content is received from a server;

identifying one or more advertisements from a larger set of advertisements that are relevant to said content of said first message, said identifying is performed on said first client device; and

providing said one or more advertisements at an output of said first client device.

2. A method according to claim 1, further comprising:

decrypting said first message at said first client device prior to said accessing content.

3. A method according to claim 2, further comprising:

creating said first message at a second client device;

encrypting said first message at said second client device;

sending said first message to said server after encrypting said first message; and

receiving said first message at said first client device.

4. A method according to claim 2, further comprising:

creating said first message at a second client;

sending said first message to said server;

encrypting said first message at said server;

storing said encrypted first message at said server; and

sending said first message to said first client device.

5. A method according to claim 1, further comprising:

creating said first message at a second client;

sending said first message to said server;

storing said first message in an encrypted form at said server; and

sending said first message to said first client device.

6. A method according to claim 1, wherein:

said identifying one or more advertisements includes determining which subset of advertisements are relevant to said content and to other data on said first client device.

7. A method according to claim 1, wherein:

said identifying one or more advertisements includes determining which subset of advertisements are relevant to said content and to actions performed by a user on said first client device.

8. A method according to claim 1, wherein:

said first message is a web based email message.

9. A method according to claim 1, wherein:

said one or more advertisements are text based.

10. A method according to claim 1, further comprising:

downloading advertisements at various times and storing said downloaded advertisements; and

deleting said stored advertisements after a predetermined amount of time.

11. A method according to claim 1, wherein:

said accessing content includes scanning all portions of said first message.

12. A method according to claim 1, wherein:

said accessing content includes scanning a body of said first message.

13. A method for providing advertisements, comprising:

accessing content on a first client device;

choosing an advertisement based on user data for said first client device, said choosing is performed on said first client device; and

providing said advertisement at an output of said first client device.

14. A method according to claim 13, wherein:

said content is an email message; and

said providing said advertisement includes displaying said advertisement with a display of at least a portion of said email message.

15. A method according to claim 13, wherein said choosing said advertisement based on user data comprises:

determining which one or more advertisements of a set of advertisements are most relevant to said data in files stored on said first client device.

16. A method according to claim 13, wherein said choosing said advertisement based on user data comprises:

determining which one or more advertisements of a set of advertisements are most relevant to actions taken on said first client device.

17. A method according to claim 13, wherein:

said advertisement is for music;

said accessing content includes said scanning said first client device for music files; and

said choosing said advertisement based on user data comprises determining which music advertisement is relevant to one or music files found on said first client device.

18. One or more processor readable storage devices having processor readable code embodied on said processor readable storage devices, said processor readable code for programming one or more processors to perform a method comprising:

accessing content of a first email message on a client device;

identifying one or more advertisements from a larger set of advertisements that are most relevant to said content of said first email message, said identifying is performed on said client device; and

displaying said one or more advertisements with said first content.

19. One or more processor readable storage devices according to claim 18, wherein said method further comprises:

decrypting said first message at said first client device prior to said accessing content.

20. One or more processor readable storage devices according to claim 19, wherein:

said identifying one or more advertisements includes determining which subset of advertisements are most relevant to said content and to other data on said first client device.