System and method for providing online user-assisted creation of magazine and web-based feature articles and advertising, with integrated online user-guided instruction for related marketing and sales activity

• US 20060155604A1
• Filed: 03/28/2006
• Published: 07/13/2006
• Est. Priority Date: 03/28/2006
• Status: Abandoned Application

• Current Assignee: Rick Bard
• Original Assignee: Rick Bard
• Inventors: Bard, Rick
• Application Number:
  US11/391,639
• Publication Number:
  US 20060155604A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06F 40/10 Text processing natural language analysis G06F40/20; semantic analysis G06F40/30; processing or translation of natural language G06F40/40
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A system and method for collecting advertisement and editorial information from an advertiser and/or an editorial source for use by a publisher to create an advertisement and/or editorial article and for providing related marketing information to the advertiser. For advertisers who wish to submit their own completed advertisement, a digital advertisement specification, which specifies the publisher'"'"'s requirements for advertisements, is displayed to the advertiser. For advertisers who wish the publisher to create an advertisement for them, an advertisement creation worksheet is displayed, which prompts the advertiser to enter advertisement information. In addition, a set of editorial questions is displayed to the editorial source, which prompts the editorial source to enter editorial information. A digital communication, including advertisement information and editorial information, is received from the advertiser and the editorial source. A set of related marketing information is displayed to the advertiser, instructing the advertiser how to most effectively submit the advertisement and editorial information and how to most successfully use the advertisement and/or editorial article (which were created from the advertisement and editorial information) in an integrated portfolio of marketing tools.

Claims

1. A method of collecting information from an advertiser and an editorial source, comprising:

displaying to the advertiser a digital advertisement specification or an advertisement creation worksheet and a set of editorial questions;

receiving a first digital communication from the advertiser including advertisement information or advertisement image information; and

receiving a second digital communication from the editorial source including editorial information.

2. The method according to claim 1, wherein the digital advertisement specification includes one or more of a file format, a resolution, a type of font, an image size, a maximum file length, and a color space.

3. The method according to claim 1, wherein the advertisement information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, a website address, other contact information, a size of the advertisement image, a color space, a type of photo, a layout, a title, a mood, a one sentence description, a detailed description, a usage of photos, a layout description, a title description, and a typeface.

4. The method according to claim 1, wherein the editorial information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, and a website address.

5. The method according to claim 4, wherein the editorial information further includes answers to questions which relate to the advertiser specifically in terms of goods or services offered by the advertiser.

6. The method according to claim 4, wherein the editorial information further includes specific questions a bride must consider in properly evaluating the advertiser'"'"'s goods or services.

7. The method according to claim 4, wherein the editorial information further includes answers to questions which relate to selecting or tailoring the advertiser'"'"'s goods or services to best match a particular personality of a bride and/or a groom.

8. The method according to claim 4, wherein the editorial information further includes answers to questions related to how best to coordinate the advertiser'"'"'s goods or services with other aspects of a bride'"'"'s wedding.

9. The method according to claim 4, wherein the editorial information further includes information related to problems that can occur in using the advertiser'"'"'s goods or services and how the problems can be overcome.

10. The method according to claim 4, wherein the editorial information further includes insights into the advertiser'"'"'s background and approach to the advertiser'"'"'s goods or services.

11. The method according to claim 1, further comprising:

displaying to the advertiser a set of related marketing information to be considered in preparing and submitting the advertisement information and the editorial information as well as subsequent to publication to most successfully utilize the advertisement.

12. The method according to claim 11, wherein the set of related marketing information includes one or more of instructions on how to make greetings effectively introduce the advertiser'"'"'s good or services, how to take a long-term marketing view, how to use all of the marketing information available, how to be a pro-active marketer, and how to work with the publisher to create or modify the advertisement.

13. The method according to claim 1, further comprising:

sending event information about upcoming networking events to the advertiser.

14. A system for collecting information from an advertiser and an editorial source for use in creating an advertisement, the system comprising:

display means for displaying to an advertiser and an editorial source a digital advertisement specification or an advertisement creation worksheet and a set of editorial questions; and

communication means for receiving advertisement information and editorial information from the advertiser and the editorial source.

15. The system according to claim 14, wherein the digital advertisement specification includes one or more of a file format, a resolution, a type of font, an image size, a maximum file length, and a color space.

16. The system according to claim 14, wherein the advertisement information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, a website address, other contact information, a size of the advertisement image, a color space, a type of photo, a layout, a title, a mood, a one sentence description, a detailed description, a usage of photos, a layout description, a title description, and a typeface.

17. The system according to claim 14, wherein the editorial information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, and a website address.

18. The system according to claim 17, wherein the editorial information further includes answers to questions which relate to the advertiser specifically in terms of the goods or services offered by the advertiser.

19. The system according to claim 17, wherein the editorial information further includes specific questions a bride must consider in properly evaluating the advertiser'"'"'s goods or services.

20. The system according to claim 17, wherein the editorial information further includes answers to questions which relate to selecting or tailoring the advertiser'"'"'s goods or services to best match a particular personality of a bride and/or a groom.

21. The system according to claim 17, wherein the editorial information further includes answers to questions related to how best to coordinate the advertiser'"'"'s goods or services with other aspects of a bride'"'"'s wedding.

22. The system according to claim 17, wherein the editorial information further includes information related to problems that can occur in using the advertiser'"'"'s goods or services and how the problems can be overcome.

23. The system according to claim 17, wherein the editorial information further includes insights into the advertiser'"'"'s background and approach to the advertiser'"'"'s goods or services.

24. The system according to claim 14, wherein the display means further displays to the advertiser a set of related marketing information to be considered in preparing and submitting the advertisement information and the editorial information as well as subsequent to publication to most successfully use the advertisement.

25. The system according to claim 24, wherein the set of related marketing information includes one or more of instructions on how to make greetings effectively introduce the advertiser'"'"'s good or services, how to take a long-term marketing view, how to use all of the marketing information available, how to be a pro-active marketer, and how to work with the publisher to create or modify the advertisement.

26. A method of collecting information from an advertiser adapted for use by a publisher utilizing an information processing device, an information display device, and a communication link, the method comprising:

displaying to the advertiser on the information display device a digital advertisement specification or an advertisement creation worksheet communicated via the communication link;

receiving and storing at the information processing device a digital communication including advertisement information from the advertiser via the communication link; and

displaying to the advertiser on the information display device a set of related marketing information to be considered in preparing and submitting the advertisement information as well as subsequent to publication to most effectively use the advertisement, the marketing information being communicated to the advertiser via the communication link.

27. The method according to claim 26, wherein the digital communication is in a form suitable for publishing in print and/or online.

28. The method according to claim 26, further comprising:

sending event information about upcoming networking events to the advertiser from the information processing device via the communication link; and

communicating to the advertiser the importance of the networking events, and how to use the networking events in an integrated portfolio of marketing tools.

29. The method according to claim 26, further comprising:

receiving and storing at the information processing device website information from the advertiser for an online advertisement communicated via the communication link.

30. The method according to claim 29, wherein the website information includes one or more of a category, a business name, a street address, a city, a state, a zip code, a phone number, an email address, a website address, a contact name for listing, a contact name for updates, a brief description, a hyperlink, and an online image.

31. The method according to claim 26, further comprising:

receiving payment information from the advertiser via the communication link; and

processing the payment information to cause a payment from the advertiser to the publisher.

32. The method according to claim 26, further comprising:

displaying deadline information to the advertiser and/or editorial source, the deadline information indicating deadlines for submitting the advertisement information and the editorial information to the publisher.

33. The method according to claim 26, further comprising:

displaying schedule information to the advertiser, the schedule information indicating dates of publication.

34. The method according to claim 26, wherein the communication link is a wide-area network or the Internet.

35. The method according to claim 26, wherein the information display device is a web browser.

36. The method according to claim 26, wherein the digital advertisement specification includes one or more of a file format, a resolution, a type of font, an image size, a maximum file length, and a color space.

37. The method according to claim 26, wherein the advertisement information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, a website address, other contact information, a size of the advertisement image, a color space, a type of photo, a layout, a title, a mood, a one sentence description, a detailed description, a usage of photos, a layout description, a title description, and a typeface.

38. The method according to claim 26, wherein the set of related marketing information includes one or more of instructions on how to make greetings effectively introduce the advertiser'"'"'s good or services, how to take a long-term marketing view, how to use all of the marketing information available, how to be a pro-active marketer, and how to work with the publisher to create or modify the advertisement.

39. A system for collecting information from an advertiser adapted for use by a publisher, the system comprising:

communication means for communicating between the advertiser and the publisher;

display means for displaying to the advertiser a digital advertisement specification or an advertisement creation worksheet and for displaying to the advertiser a set of related marketing information to be considered in preparing and submitting the advertisement information as well as subsequent to publication to most effectively use the advertisement, the digital advertisement specification, the advertisement creation worksheet, and the set of related marketing information being communicated to the advertiser via the communication means; and

storage means for storing a digital communication from the advertiser received via the communication means, the digital communication including advertisement information or advertisement image information.

40. The system according to claim 39, wherein the digital communication is in a form suitable for publishing in print and/or online.

41. The system according to claim 39, wherein the digital communication takes place over a wide-area network or the Internet.

42. The system according to claim 39, wherein the display means is a web browser.

43. The system according to claim 39, wherein the digital advertisement specification includes one or more of a file format, a resolution, a type of font, an image size, a maximum file length, and a color space.

44. The system according to claim 39, wherein the advertisement information includes one or more of a business name, a street address, a city, a state, a zip code, a phone number, an email address, a website address, other contact information, a size of the advertisement image, a color space, a type of photo, a layout, a title, a mood, a one sentence description, a detailed description, a usage of photos, a layout description, a title description, and a typeface.

45. The system according to claim 39, wherein the set of related marketing information includes one or more of instructions on how to make greetings effectively introduce the advertiser'"'"'s good or services, how to take a long-term marketing view, how to use all of the marketing information available, how to be a pro-active marketer, and how to work with the publisher to create or modify the advertisement.

46. A method of collecting information from an advertiser, and editorial information from an editorial source, adapted for use by a publisher utilizing an information processing device, an information display device, and a communication link, the method comprising:

displaying to the advertiser on the information display device a digital advertisement specification or an advertisement creation worksheet and a set of editorial questions communicated via the communication link;

receiving and storing at the information processing device a digital communication from the advertiser and the editorial source via the communication link, the digital communication including advertisement information or advertisement image information and editorial information; and

displaying to the advertiser on the information display device a set of related marketing information to be considered in preparing and submitting the advertisement information and the editorial information as well as subsequent to publication to most effectively use the advertisement and/or editorial, the marketing information being communicated to the advertiser and editorial source via the communication link.

47. The method according to claim 46, further comprising:

sending event information to the advertiser from the information processing device via the communication link.

48. A method of creating an advertisement adapted for use by a publisher of a magazine, the method comprising:

displaying to an advertiser a digital advertisement specification or an advertisement creation worksheet and a set of related marketing information;

receiving and storing a digital communication including advertisement information from the advertiser;

creating and editing the advertisement based on the received advertisement information;

sending the advertisement to the advertiser for review;

revising the advertisement based on the advertiser'"'"'s review; and

publishing the advertisement,

wherein the set of related marketing information is to be considered in preparing and submitting the advertisement information as well as subsequent to publication to most effectively use the advertisement in an integrated portfolio of marketing tools.

49. A system for creating an advertisement for use by a publisher of a magazine, the system comprising:

a communication link for communicating between the publisher and an advertiser, and for receiving a digital communication, including advertisement information, from the advertiser;

a display for displaying to the advertiser a digital advertisement specification or an advertisement creation worksheet, and a set of related marketing information;

an information processing device for creating and editing an advertisement based on the advertisement information; and

a printer for printing the advertisement,

wherein the set of related marketing information is to be considered in preparing and submitting the advertisement information as well as subsequent to publication to most effectively use the advertisement in an integrated portfolio of marketing tools.

50. A method of collecting information from an advertiser and editorial information from an editorial source adapted for use by a publisher utilizing an information processing device, an information display device, and a communication link, the method comprising:

displaying to the advertiser on the information display device a digital advertisement specification or an advertisement creation worksheet and a set of editorial questions communicated via the communication link;

receiving and storing at the information processing device a first digital communication from the advertiser via the communication link, the first digital communication including advertisement information or advertisement image information;

receiving and storing at the information processing device a second digital communication from the editorial source via the communication link, the second digital communication including editorial information;

receiving and storing at the information processing device a third digital communication from the advertiser via the communication link, the third digital communication including website information expressly tailored to be published online; and

displaying to the advertiser on the information display device a set of related marketing information communicated to the advertiser via the communication link, the set of related marketing information is to be considered in preparing and submitting the advertisement information and the editorial information as well as subsequent to publication to most effectively use the advertisement and/or editorial in an integrated portfolio of marketing tools.

51. The method according to claim 50, further comprising:

sending event information about upcoming networking events to the advertiser from the information processing device via the communication link.

52. A system for collecting advertising information from an advertiser and editorial information from an editorial source adapted for use by a publisher, the system comprising:

communication means for communicating between the publisher and the advertiser and editorial source;

display means for displaying to the advertiser a digital advertisement specification or an advertisement creation worksheet, a set of editorial questions, and a set of related marketing information communicated via the communication means;

first storage means for receiving and storing a first digital communication from the advertiser via the communication means, the first digital communication including advertisement information or advertisement image information;

second storage means for receiving and storing a second digital communication from the editorial source via the communication means, the second digital communication including editorial information; and

third storage means for receiving and storing a third digital communication from the advertiser via the communication means, the third digital communication including website information expressly tailored to be published online,

wherein the set of related marketing information is to be considered in preparing and submitting the advertisement information and the editorial information as well as subsequent to publication to most effectively use the advertisement and/or editorial in an integrated portfolio of marketing tools.

53. The system according to claim 52, wherein the communication means further sends event information about upcoming networking events to the advertiser.