Rich media personal selling system
First Claim
1. A method for generating a personalised sales web-site for an end user, said method comprising the steps of:
- a) generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
b) collecting and storing one or more first events, said first events defining the end user'"'"'s interaction with the custom web-site;
c) generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
d) sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site; and
e) collecting and storing one or more second events, said second events defining the end user'"'"'s interaction with the personalised sales web-site;
wherein the collected and stored first and second events can be used to generate a second personalised sales web-site.
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Accused Products
Abstract
The present invention provides a system and method for providing a sales professional with the ability to create and tailor web-sites comprising rich media content for a potential customer. In this manner a potential customer is presented with a personalised sales message thereby possibly increasing the potential for a sale. The present invention provides an end-to-end integrated system enabling this procedure. Initially, the system enables the obtaining of information relating to potential customers (end users) who may be directed to a personalised sales web-site. Using this collected information and previously collected customer information from other sources or previous interactions, the system creates and directs a potential customer to a personalized web-site for the particular sales campaign. During a customer'"'"'s interaction with the personalized sales web-site, information relating to this customer is additionally collected and stored within the system enabling the system to personalize future sales campaigns directed to this particular customer. Optionally, the system may also be used in a web-conference, simplifying the experience of rich media and posting progress on the personalised sales web-site, thereby potentially enabling other members of the sales team to be aware of client interactions through the access of this personalised sales web-site.
41 Citations
18 Claims
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1. A method for generating a personalised sales web-site for an end user, said method comprising the steps of:
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a) generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
b) collecting and storing one or more first events, said first events defining the end user'"'"'s interaction with the custom web-site;
c) generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
d) sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site; and
e) collecting and storing one or more second events, said second events defining the end user'"'"'s interaction with the personalised sales web-site;
wherein the collected and stored first and second events can be used to generate a second personalised sales web-site. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for generating a personalised sales web-site for an end user, said system comprising:
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a) means for generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
b) means for collecting and storing one or more first events, said first events defining the end user'"'"'s interaction with the custom web-site;
c) means for generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
d) means for sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site; and
e) means for collecting and storing one or more second events, said second events defining the end user'"'"'s interaction with the personalised sales web-site;
wherein the collected and stored first and second events can be used to generate a second personalised sales web-site. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17)
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18. A computer readable medium containing program instructions for execution on a computer system, which when executed by the computer system causes the computer system to perform method steps for delivering, via a global communication network, a personalised sales web-site to an end user, said method comprising the steps of:
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a) generating a custom web-site for a particular sales campaign, said custom web-site enabling electronic access by the end user;
b) collecting and storing one or more first events, said first events defining the end user'"'"'s interaction with the custom web-site;
c) generating a personalised sales web-site, said personalised sales web-site being a web-site created according to parameters based on the collected first events and the particular sales campaign;
d) sending a message including an identifier to the end user, said identifier enabling the end user to locate the personalised sales web-site, the end user subsequently being able to electronically access the personalised sales web-site; and
e) collecting and storing one or more second events, said second events defining the end user'"'"'s interaction with the personalised sales web-site;
wherein the collected and stored first and second events can be used to generate a second personalised sales web-site.
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Specification