Object placement within computer generated multidimensional environments

• US 20060155615A1
• Filed: 12/22/2005
• Published: 07/13/2006
• Est. Priority Date: 01/07/2005
• Status: Abandoned Application

• Current Assignee: WildTangent Incorporated (Samarion SE)
• Original Assignee: WildTangent Incorporated (Samarion SE)
• Inventors: Yoder, Andrew V., Loo, Siang L.
• Application Number:
  US11/317,875
• Publication Number:
  US 20060155615A1
• Time in Patent Office: Days
• US Class Current: 705/27
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 2300/535 for monitoring, e.g. of user parameters, terminal parameters, application parameters, network parameters
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]

Abstract

A system, apparatus and method for measuring efficacy of an object placed in a virtual multi-dimensional environment are described herein.

Claims

1. A quantitative method of measuring efficacy of an object placed in a virtual multidimensional environment, comprising:

collecting data on a plurality of factors contributing to efficacy of a placement of an object in the virtual multidimensional environment; and

computing an efficacy metric based at least in part on the data collected for the efficacy contributing factors.

2. The method as recited in claim 1, wherein one or more players interact with the virtual multidimensional environment, and wherein the collecting of data on the plurality of contributing factors and the computing of the effectiveness metric are performed for a placement of an object on a player by player basis for at least one of the one or more players.

3. The method as recited in claim 2, wherein at least one of the contributing factors is a distance factor, and the collecting comprises collecting data on a player'"'"'s distance from the placement of the object during a time period the object is rendered at least in part in the virtual multidimensional environment.

4. The method as recited in claim 2, wherein at least one of the contributing factors is an orientation factor, and the collecting comprises collecting data on the object'"'"'s orientation to the player during a time period the object is rendered at least in part in the virtual multidimensional environment.

5. The method as recited in claim 2, wherein at least one of the contributing factors is a movement factor, and the collecting comprises collecting data associated with relative movement of the object and a player during a time period the object is rendered at least in part in the virtual multidimensional environment.

6. The method as recited in claim 2, wherein at least one of the contributing factors is an environmental factor and the collecting comprises collecting data associated with one or more environmental attributes relative to a player during a time period the object is rendered at least in part in the virtual multidimensional environment.

7. The method as recited in claim 6, wherein the one or more environmental attributes comprise one or more selected from the group consisting of fogging (fog/smog), darkening (twilight, night), fading (sunrise, sunset), blurring (rain), and sparkling/glaring (sun or reflection from snow).

8. The method as recited in claim 2, wherein at least one of the contributing factors is a graphics factor, and the collecting comprises collecting data associated with a plurality graphical attributes relative to a player during a time period the object is rendered at least in part in the virtual multidimensional environment.

9. The method as recited in claim 8, wherein the one or more graphical attributes comprise one or more selected from the group consisting of glowing, pulsing, blinking, flashing, twinkling, dripping, sparkling, burning/flaming/blazing, and glittering.

10. The method as recited in claim 1, wherein the object comprises one or more media selected from the group consisting of audio, video, texts and graphics.

11. The method of claim 1, wherein the virtual multidimensional environment comprises one or more scenes of a game.

12. The method of claim 1, wherein the object is an advertisement.

13. The method of claim 1, wherein the virtual multidimensional environment is rendered on a display of a first computing device, the collecting is performed on a second computing device, and the determining is performed on a third computing device.

14. The method of claim 13, wherein either the first and second computing devices are the same computing device or the second and third computing devices are the same computing device.

15. An object placement method for virtual multidimensional environments, comprising:

determining efficacy of placing an object in a plurality of locations of a virtual multidimensional environment based at least in part on a plurality of efficacy contributing factors measured for each of the placements relative to a player interacting with the virtual multidimensional environment; and

placing the object in one of the locations based at least in part on the determined efficacy of the placements.

16. The method of claim 15, wherein determining efficacy of placing an object in a location of the virtual multidimensional environment comprises

collecting data on the efficacy contributing factors for the placement;

and

computing an efficacy metric based at least in part on the data collected for the efficacy contributing factors.

17. The method of claim 16, wherein the collecting and computing are repeated for each of the placements.

18. The method of claim 16, wherein the efficacy contributing factors comprise a plurality of selections from the group consisting of

a distance factor measuring the player'"'"'s distance from the placement during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an orientation factor measuring the placed object'"'"'s orientation to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

a movement factor measuring relative movement of the placed object and the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an environmental factor measuring one or more environmental attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment, and

a graphics factor measuring one or more graphics attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment.

19. The method of claim 15, wherein the virtual multidimensional environment comprises one or more scenes of a game, and the object is an advertisement.

20. The method of claim 15, wherein the virtual multidimensional environment is rendered on a display of a first computing device, the collecting is performed on a second computing device, and the determining is performed on a third computing device.

21. The method of claim 20, wherein either the first and second computing devices are the same computing device or the second and third computing devices are the same computing device.

22. An advertising method for virtual multidimensional environments, comprising:

determining efficacy of placing an object in a location of a virtual multidimensional environment based at least in part on a plurality of efficacy contributing factors measured for the placement relative to a player interacting with the virtual multidimensional environment; and

determining a compensation for the placement based on the determined efficacy of the placement.

23. The method of claim 22, wherein said determining comprises collecting data on the efficacy contributing factors for the placement;

and computing an efficacy metric based at least in part on the data collected for the efficacy contributing factors.

24. The method of claim 22, wherein the efficacy contributing factors comprise a plurality of selections from the group consisting of

a distance factor measuring the player'"'"'s distance from the placement during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an orientation factor measuring the placed object'"'"'s orientation to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

a movement factor measuring relative movement of the placed object and the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an environmental factor measuring one or more environmental attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment, and

a graphics factor measuring one or more graphics attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment.

25. A computing device comprising:

a data collection module adapted to collect data on a plurality of factors contributing to efficacy of a placement of an object in a virtual multidimensional environment; and

a placement efficacy determination module operatively coupled to the data collection module, and adapted to compute an efficacy metric based at least in part on the data collected for the efficacy contributing factors.

26. The computing device of claim 25, wherein the data collection module is adapted to collect data for one or more efficacy contributing factors selected from the group consisting of

a distance factor measuring the player'"'"'s distance from the placement during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an orientation factor measuring the placed object'"'"'s orientation to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

a movement factor measuring relative movement of the placed object and the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an environmental factor measuring one or more environmental attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment, and

a graphics factor measuring one or more graphics attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment.

27. The computing device of claim 25, comprising a storage medium having stored therein first and second plurality of programming instructions adapted to implement the data collection module and the placement efficacy determination module respectively, and a processor coupled to the storage medium to execute the first and second programming instructions.

28. The computing device of claim 25, wherein the virtual multidimensional environment is rendered on a selected one of the computing device and a client device coupled to the computing device.

29. An electronic device comprising:

a virtual environment creation module adapted to create a multidimensional virtual environment on the electronic device; and

a data collection module coupled to the virtual environment creation module, and adapted to collect data on a plurality of factors contributing to efficacy of a placement of an object in the virtual multidimensional environment.

30. The electronic device of claim 29, wherein the data collection module is adapted to collect data for one or more efficacy contributing factors selected from the group consisting of

a distance factor measuring the player'"'"'s distance from the placement during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an orientation factor measuring the placed object'"'"'s orientation to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

a movement factor measuring relative movement of the placed object and the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment,

an environmental factor measuring one or more environmental attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment, and

a graphics factor measuring one or more graphics attributes relative to the player during a time period the placed object is rendered at least in part in the virtual multidimensional environment.

31. The computing device of claim 29, wherein the electronic device is a selected one of a general purpose of computer, a personal digital assistant (PDA), a mobile phone, a GPS system, and a game console.

32. The computing device of claim 29, wherein the virtual multidimensional environment is a computer generated 3D environment.

33. An article of manufacture comprising:

a storage medium;

first programming instructions implementing a data collection module adapted to collect data on a plurality of factors contributing to efficacy of a placement of an object in a virtual multidimensional environment; and

second programming instructions implementing a placement efficacy determination module adapted to compute an efficacy metric based at least in part on the data collected for the efficacy contributing factors.

34. An article of manufacture comprising:

a storage medium;

first plurality of programming instructions implementing a virtual environment creation module adapted to create a multidimensional virtual environment; and

second plurality of programming instructions implementing a data collection module adapted to collect data on a plurality of factors contributing to efficacy of a placement of an object in the virtual multidimensional environment.