System and method for prefetching and caching query results

• US 20060161541A1
• Filed: 01/19/2005
• Published: 07/20/2006
• Est. Priority Date: 01/19/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Cencini, Andrew B.
• Application Number:
  US11/037,130
• Publication Number:
  US 20060161541A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/9574 of access to content, e.g. by caching
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method are provided for implementing information from an advertising system within a search system that includes a search system cache. The method may include accessing information contained within an advertising database of the advertising system, and generating search results based on the accessed information. The method may additionally include storing the accessed information and the generated search results based on the accessed information in the search system cache. A system for implementing information from an advertising system within a search system may include an advertising database within the advertising system for storing advertising information. The system may also include a caching system within the search system for extracting the information from the advertising database and storing the extracted information in a cache within the caching system.

Claims

1. A method for implementing information from an advertising system within a search system, the search system including a search system cache, the method comprising:

accessing information contained within an advertising database of the advertising system;

generating search results based on the accessed information; and

storing the accessed information and the generated search results based on the accessed information in the search system cache.

2. The method of claim 1, further comprising allowing advertisers to purchase information and storing the purchased information in the advertising database.

3. The method of claim 2, wherein the purchased information comprises keyword information including at least one keyword.

4. The method of claim 3, further comprising storing at least one advertisement in the advertising database associated each at least one keyword.

5. The method of claim 4, further comprising storing a constraint associated with each at least one keyword.

6. The method of claim 5, further comprising storing at least one of a language constraint and a market constraint with each at least one keyword.

7. The method of claim 3, further comprising comparing a user input query with keyword information to determine if a user input query matches the keyword information.

8. The method of claim 7, further comprising setting an extended cache expiration timer if a user input query matches the keyword information and setting a standard cache expiration timer if the keyword information does not match the user input query.

9. The method of claim 1, further comprising implementing an advertiser server interface component for extracting the accessed information from the advertising database.

10. The method of claim 9, further comprising implementing a pre-fetching mechanism for generating results for the extracted information and storing the generated results in the search system cache.

11. The method of claim 9, further comprising processing a user input query by accessing cached information and displaying an advertisement if the cached information is keyword information from the advertising database.

12. A computer readable medium storing computer executable instructions for performing the method of claim 1.

13. A method for implementing information from an advertising system within a search system, the search system including a search system cache, wherein the search system is linked to the advertising system, the method comprising:

comparing at least one input user query term with information from an advertising database;

determining if the information matches the at least one input user query term;

storing search results for the input user query term in the search system cache if the information matches.

14. The method of claim 13, further comprising allowing advertisers to purchase information and storing the purchased information in the advertising database.

15. The method of claim 14, wherein the purchased information comprises keyword information including at least one keyword.

16. The method of claim 15, further comprising storing at least one advertisement in the advertising database associated each at least one keyword.

17. The method of claim 16, further comprising storing a constraint associated with each at least one keyword.

18. The method of claim 17, further comprising storing at least one of a language constraint and a market constraint with each at least one keyword.

19. The method of claim 13, further comprising setting an extended cache expiration timer if the user input query term matches the information and caching the information while setting a standard cache expiration timer if the information does not match the user input query term.

20. The method of claim 13, further comprising implementing an advertiser server interface component for extracting the information from the advertising database.

21. The method of claim 20, further comprising implementing a pre-fetching mechanism for generating results for the extracted information and storing the generated results in the search system cache.

22. The method of claim 21, further comprising processing a user input query by accessing cached information and displaying an advertisement if the cached information is keyword information from the advertising database.

23. A system for implementing information from an advertising system within a search system, the system comprising:

an advertising database within the advertising system for storing advertising information; and

a caching system within the search system for extracting the information from the advertising database and storing the extracted information in a cache within the caching system.

24. The system of claim 23, further comprising an advertising management component for allowing advertisers to purchase information and for storing the purchased information in the advertising database.

25. The system of claim 24, wherein the purchased information comprises keyword information including at least one keyword.

26. The system of claim 25, wherein the advertising database stores at least one advertisement associated each at least one keyword.

27. The system of claim 25, further comprising a stored constraint associated with each at least one keyword.

28. The system of claim 25, further comprising at least one of a stored language constraint and a stored market constraint with each at least one keyword.

29. The system of claim 23, wherein the caching system comprises an advertising server interface component for extracting the information from the advertising database.

30. The system of claim 29, wherein the caching system further comprises a pre-fetching mechanism for generating results for stored advertising information and storing the results in the cache.

31. The system of claim 29, wherein the caching system further comprises result expiration controls for setting an extended expiration time for information in the cache extracted from the advertising database and for setting a standard expiration time for information in the cache not extracted from the advertising database.