Method and apparatus for customizing messaging within a cable system

• US 20060161947A1
• Filed: 09/05/2001
• Published: 07/20/2006
• Est. Priority Date: 09/05/2001
• Status: Abandoned Application

• Current Assignee: VIXS Systems Incorporated (Pixelworks Incorporated), VIXS Incorporated
• Original Assignee: VIXS Systems Incorporated (Pixelworks Incorporated)
• Inventors: Ducharme, Paul, Laksono, Indra
• Application Number:
  US09/947,013
• Publication Number:
  US 20060161947A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: H04N 21/25435 involving characteristics of content or additional data, e.g. video resolution or the amount of advertising
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4314 for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
• CPC Class Codes: H04N 21/6582 Data stored in the client, e.g. viewing habits, hardware capabilities, credit card number arrangements where receivers interact with the broadcast H04H20/38
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/165 Centralised control of user terminal subsequent to an upstream request signal H04N7/17345; Registering at central by two-way working H04N7/17309

Abstract

A method and apparatus for customize messaging within a cable system includes processing that begins by obtaining a user profile of a user of the cable system. The processing continues by obtaining audience specific messages that includes a desired user profile. The desired user profile indicates targeted user profiles. The processing then continues by comparing the user profile of the user with the desired user profile for an audience specific message. When the user profile sufficiently matches the desired user profile of the message, the audience specific message is added to a list of custom messages for the user.

Claims

1. A method for customized messaging within a cable system, the method comprises:

obtaining a user profile of a user of the cable system;

obtaining audience specific messages, wherein each of the audience specific messages includes a desired user profile;

comparing the user profile with the desired user profile for at least some of the audience specific messages; and

for each comparison where the user profile sufficiently matches the desired user profile of a message of at least some of the audience specific messages, adding the message to a list of custom messages for the user.

2. The method of claim 1, wherein the obtaining the user profile further comprises:

accessing a user database that contain a user profile for a plurality of users affiliated with the cable system.

3. The method of claim 2 further comprises:

maintaining the user profiles within the user database by maintaining at least some of;

age information of the user, family status of the user, income level of the user, favorite programs, favorite types of programs, purchasing habits, and personal interests.

4. The method of claim 1 further comprises at least one of:

providing at least one of the messages on the list of custom messages to the user during conventional commercial breaks of a program;

providing the at least one of the messages on the list of custom messages to the user when the user accesses the cable system;

providing the at least one of the messages on the list of custom messages to the user periodically as an overlay of at least a portion of a program being currently viewed; and

providing customizing information regarding the at least one of the messages on the list of custom messages and the at least one of the messages on the list of custom messages.

5. The method of claim 1 further comprises:

determining whether a program being viewed by the user is sponsored by a provider of at least one of the audience specific messages;

when the program is sponsored by a provider of at least one of the audience specific messages, adding the at least one of the audience specific messages to the list of custom messages; and

providing the at least one of the audience specific messages to the user during presentation of the program.

6. The method of claim 5 further comprises:

providing the user viewing options regarding the providing of the at least one of the audience specific messages, wherein the viewing options include;

at typical commercial breaks, at the beginning of the program, during periodic intervals of the program, and no providing of the at least one of the audience specific messages;

receiving a selection of one of the user viewing options;

providing the at least one of the audience specific messages in accordance with the selected one of the user viewing options; and

recording billing of the providing of the program based on the selection of the one of the user viewing options.

7. A method for custom messaging within a cable system, the method comprises:

maintaining a database of user profiles for each of a plurality of users affiliated with the cable system;

maintaining a database of a plurality of messages;

customizing messaging from the database of the plurality of messages for a user of the plurality of users based on the user profile of the user to produce custom messages; and

providing at least one of the custom messages to the user via the cable system.

8. The method of claim 7 further comprises:

maintaining, by a central headend, the database of user profiles for each of the plurality of users;

maintaining, by the central headend, the database of the plurality of messages;

providing, by the central headend, at least a portion of the database of user profiles and at least a portion of the database of the plurality of message to a remote headend;

customizing, by the remote headend, the messaging from the at least a portion of the database of the plurality of messages for the user based on the user profile of the user to produce the custom messages; and

providing, by the remote headend, the at least one of the custom messages to the user.

9. The method of claim 7 further comprises:

maintaining, by a central headend, the database of user profiles for each of a plurality of users affiliated with the cable system;

maintaining, by the central headend, the database of a plurality of messages;

customizing, by the central headend, the messaging for the user to produce the custom messages;

providing, by the central headend, the custom messages to a remote headend; and

providing, by the remote headend, the at least one of the custom messages to the user.

10. The method of claim 9, wherein the providing the at least one of the custom messages to the user further comprises:

determining, by the remote headend, when to provide the at least one custom message based on message viewing options.

11. The method of claim 10 further comprises:

receiving a viewing option selection from the user to indicate the message viewing options, wherein the message viewing options include;

at typical commercial breaks, at the beginning of the program, during periodic intervals of the program, and no providing of the at least one of the audience specific messages.

12. The method of claim 10 further comprises:

determining whether a program being viewed by the user is sponsored by a provider of the at least one of the custom messages;

when the program is sponsored by the provider of the at least one of the custom messages, providing the at least one of the custom messages to the user during presentation of the program.

13. The method of claim 7, wherein the customizing the messaging further comprises:

maintaining the database of the plurality of messages to include audience specific messages, wherein each of the audience specific messages includes a desired user profile;

comparing the user profile with the desired user profile for at least some of the audience specific messages; and

for each comparison where the user profile sufficiently matches the desired user profile of a message of the at least some of the audience specific messages, adding the message to a list of the custom messages for the user.

14. The method of claim 7, wherein the customizing the messaging further comprises:

inserting user specific information into a specific audience section of the at least one of the custom messages, wherein the user specific information includes at least one of;

user name, type of product targeting the user, type of purchasing options for the user, and stereotypical information for a group in which the user resides.

15. An apparatus for customized messaging within a cable system, the apparatus comprises:

processing module; and

memory operably coupled to the processing module, wherein the memory includes operational instructions that cause the processing module to;

obtain a user profile of a user of the cable system;

obtain audience specific messages, wherein each of the audience specific messages includes a desired user profile;

compare the user profile with the desired user profile for at least some of the audience specific messages; and

for each comparison where the user profile sufficiently matches the desired user profile of a message of the at least some of the audience specific messages, add the message to a list of custom messages for the user.

16. The apparatus of claim 15, wherein the memory further comprises operational instructions that cause the processing module to obtain the user profile by:

accessing a user database that contain a user profile for a plurality of users affiliated with the cable system.

17. The apparatus of claim 16, wherein the memory further comprises operational instructions that cause the processing module to:

maintain the user profiles within the user database by maintaining at least some of;

age information of the user, family status of the user, income level of the user, favorite programs, favorite types of programs, purchasing habits, and personal interests.

18. The apparatus of claim 15, wherein the memory further comprises operational instructions that cause the processing module to provide, at least one of:

at least one of the messages on the list of custom messages to the user during conventional commercial breaks of a program;

the at least one of the message on the list of custom messages to the user when the user accesses the cable system;

the at least one of the message on the list of custom messages to the user periodically as an overlay of at least a portion of a program being currently viewed; and

customizing information regarding the at least one of the messages on the list of custom messages and the at least one of the messages on the list of custom messages.

19. The apparatus of claim 15, wherein the memory further comprises operational instructions that cause the processing module to:

determine whether a program being viewed by the user is sponsored by a provider of at least one of the audience specific messages;

when the program is sponsored by a provider of at least one of the audience specific messages, add the at least one of the audience specific messages to the list of custom messages; and

provide the at least one of the audience specific messages to the user during presentation of the program.

20. The apparatus of claim 19, wherein the memory further comprises operational instructions that cause the processing module to:

provide the user viewing options regarding the providing of the at least one of the audience specific messages, wherein the viewing options include;

at typical commercial breaks, at the beginning of the program, during periodic intervals of the program, and no providing of the at least one of the audience specific messages;

receive a selection of one of the user viewing options;

provide the at least one of the audience specific messages in accordance with the selected one of the user viewing options; and

record billing of the providing of the program based on the selection of the one of the user viewing options.

21. An apparatus for custom messaging within a cable system, the apparatus comprises:

processing module; and

memory operably coupled to the processing module, wherein the memory includes operational instructions that cause the processing module to;

maintain a database of user profiles for each of a plurality of users affiliated with the cable system;

maintain a database of a plurality of messages;

customize messaging from the database of the plurality of messages for a user of the plurality of users based on the user profile of the user to produce custom messages; and

provide at least one of the custom messages to the user via the cable system.

22. The apparatus of claim 21, wherein the memory further comprises operational instructions that cause the processing module to:

maintain, as a central headend, the database of user profiles for each of the plurality of users;

maintain, as the central headend, the database of the plurality of messages;

provide, as the central headend, at least a portion of the database of user profiles and at least a portion of the database of the plurality of message to a remote headend;

customize, as the remote headend, the messaging from the at least a portion of the database of the plurality of messages for the user based on the user profile of the user to produce the custom messages; and

provide, as the remote headend, the at least one of the custom messages to the user.

23. The apparatus of claim 21, wherein the memory further comprises operational instructions that cause the processing module to:

maintain, as a central headend, the database of user profiles for each of a plurality of users affiliated with the cable system;

maintain, as the central headend, the database of a plurality of messages;

customize, as the central headend, the messaging for the user to produce the custom messages;

provide, as the central headend, the custom messages to a remote headend; and

provide, as the remote headend, the at least one of the custom messages to the user.

24. The apparatus of claim 23, wherein the memory further comprises operational instructions that cause the processing module to provide the at least one of the custom messages to the user by:

determining, as the remote headend, when to provide the at least one custom message based on message viewing options.

25. The apparatus of claim 24, wherein the memory further comprises operational instructions that cause the processing module to:

receive a viewing option selection from the user to indicate the message viewing options, wherein the message viewing options include;

at typical commercial breaks, at the beginning of the program, during periodic intervals of the program, and no providing of the at least one of the audience specific messages.

26. The apparatus of claim 24, wherein the memory further a comprises operational instructions that cause the processing module to:

determine whether a program being viewed by the user is sponsored by a provider of the at least one of the custom messages;

when the program is sponsored by the provider of the at least one of the custom messages, provide the at least one of the custom messages to the user during presentation of the program.

27. The apparatus of claim 21, wherein the memory further comprises operational instructions that cause the processing module to customize the messaging by:

maintaining the database of the plurality of messages to include audience specific messages, wherein each of the audience specific messages includes a desired user profile;

comparing the user profile with the desired user profile for at least some of the audience specific messages; and

for each comparison where the user profile sufficiently matches the desired user profile of a message of the at least some of the audience specific messages, adding the message to a list of the custom messages for the user.

28. The apparatus of claim 21, wherein the memory further comprises operational instructions that cause the processing module to customize the messaging by:

inserting user specific information into a specific audience section of the at least one of the custom messages, wherein the user specific information includes at least one of;

user name, type of product targeting the user, type of purchasing options for the user, and stereotypical information for a group in which the user resides.

29. A method for customizing messages within a cable system, the method comprises:

obtaining customizing information regarding a commercial message;

receiving the commercial message; and

customizing the commercial message based on the customizing information.

30. The method of claim 29, wherein the obtaining the customizing information further comprises:

receiving the customizing information from a head end unit; and

storing the customizing information.

31. The method of claim 29 further comprises:

receiving an indication that the commercial message is to be customized based on the customizing information.

32. The method of claim 29 further comprises:

interpreting the commercial message to determine whether the commercial message is to be customized; and

when the commercial message to determine whether the commercial message is to be customized, customizing the commercial message based on the customizing information.

33. The method of claim 29, wherein the customizing information further comprises at least one of:

changing color of an item in the commercial message;

inserting user'"'"'s name in the commercial message; and

inserting special offers regarding the commercial message to the user.

34. An apparatus for customizing messages within a cable system, the apparatus comprises:

processing module; and

memory operably coupled to the processing module, wherein the memory includes operational instructions that cause the processing module to;

obtain customizing information regarding a commercial message;

receive the commercial message; and

customize the commercial message based on the customizing information.

35. The apparatus of claim 34, wherein the memory further comprises operational instructions that cause the processing module to obtain the customizing information by:

receiving the customizing information from a head end unit; and

storing the customizing information.

36. The apparatus of claim 34, wherein the memory further comprises operational instructions that cause the processing module to:

receive an indication that the commercial message is to be customized based on the customizing information.

37. The apparatus of claim 34, wherein the memory further comprises operational instructions that cause the processing module to:

interpret the commercial message to determine whether the commercial message is to be customized; and

when the commercial message to determine whether the commercial message is to be customized, customize the commercial message based on the customizing information.

38. The apparatus of claim 34, wherein the memory further comprises operational instructions that cause the processing module to customize the commercial message by at least one of:

changing color of an item in the commercial message;

inserting user'"'"'s name in the commercial message; and

inserting special offers regarding the commercial message to the user.