Channel-aware enterprise service
First Claim
1. In a financial services environment, a method of offering services, the method comprising:
- executing a marketing campaign for a product across multiple channels of an enterprise platform;
sending an offer for the marketed product over a channel of the enterprise platform;
associating the offer with a person; and
tracking the offer.
0 Assignments
0 Petitions
Accused Products
Abstract
Various embodiments of systems, methods, computer programs, services, software components, etc. are provided. One embodiment comprises an enterprise platform for providing banking solutions to financial service providers. Logic embodied in a computer readable medium, the logic implemented on an enterprise platform in a financial service environment, the logic comprising: a module configured to execute a marketing campaign for a product across multiple channels of an enterprise platform; a module configured to send an offer for the marketed product over a channel of the enterprise platform; a module configured to associate the offer with a person; and a module configured to track the offer.
-
Citations
14 Claims
-
1. In a financial services environment, a method of offering services, the method comprising:
-
executing a marketing campaign for a product across multiple channels of an enterprise platform;
sending an offer for the marketed product over a channel of the enterprise platform;
associating the offer with a person; and
tracking the offer. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. Logic embodied in a computer readable medium, the logic implemented on an enterprise platform in a financial service environment, the logic comprising:
-
a module configured to execute a marketing campaign for a product across multiple channels of an enterprise platform;
a module configured to send an offer for the marketed product over a channel of the enterprise platform;
a module configured to associate the offer with a person; and
a module configured to track the offer. - View Dependent Claims (9, 10, 11, 12, 13, 14)
-
Specification