Content-targeted advertising for interactive computer-based applications
First Claim
1. A system that facilitates targeting advertising on an interactive computer-based application comprising:
- a user-analysis component that examines at least one user action and content associated with the action with respect to at least one of the following computer-based applications comprising;
outbound messaging system, real-time messaging system, game system, and calendaring system; and
an advertisement delivery component that determines at least one advertisement to present to a user based at least in part on at least one of the user action, the content associated therewith, demographic information, and geographic information.
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Abstract
The subject invention provides a unique system and method that facilitates providing content-targeted advertising to a user based at least in part on the content of a user action. The user action can be performed in connection with an outbound messaging system, a real-time messaging system such as a chat or instant messaging, a game environment, and/or calendaring system. The system and method analyze at the least the content of an outbound message and then present a content-targeted advertisement based on the content of the message. The same can be done with respect to calendar entries. However, outbound and inbound calendar entries, invitations, and responses to invitations can be analyzed for content and have content-targeted advertisements presented to the sender or receiver of such items. User privacy can be maintained and/or increased by allowing a user to opt out of content-targeting advertisements. Reasons for being targeted can also be provided to the user.
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Citations
20 Claims
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1. A system that facilitates targeting advertising on an interactive computer-based application comprising:
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a user-analysis component that examines at least one user action and content associated with the action with respect to at least one of the following computer-based applications comprising;
outbound messaging system, real-time messaging system, game system, and calendaring system; and
an advertisement delivery component that determines at least one advertisement to present to a user based at least in part on at least one of the user action, the content associated therewith, demographic information, and geographic information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system that facilitates user privacy comprising:
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a receiving component that receives user-related information, whereby the information comprises a user selection in connection with choosing an advertisement delivery preference for at least one messaging service employed by a user, and the advertisement delivery preference comprises receipt of one of content-targeted advertisements and non-content targeted advertisements; and
an advertising delivery component that delivers any one of content or non-content targeted advertisements to a user based at least upon the user selection, the user selection comprising at least one of a selection for non-content targeted advertisements or a selection for content-targeted advertisements, whereby the selection for the non-contented targeted advertisements results in a reduced user experience and the selection for content-targeted advertisements results in an improved user experience with respect to the at least one messaging service. - View Dependent Claims (12, 13, 14, 15)
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16. A method that facilitates content-targeted advertising comprising:
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analyzing at least one user action and content associated with the action with respect to at least one of the following computer-based applications comprising;
outbound messaging system, real-time messaging system, game system, and calendaring system; and
determining at least one advertisement to present to a user based at least in part on the user action and the content associated therewith. - View Dependent Claims (17, 18, 19, 20)
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Specification