Automated segmentation and yield management
First Claim
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1. A method comprising:
- creating a plurality of market segments;
assigning a consumer to one of the plurality of market segments based on at least one consumer characteristic;
determining a yield for each of a plurality of offers based on the assigned market segment; and
selecting one of the plurality of offers for presentation to the consumer based on its determined yield.
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Abstract
Methods, systems and computer readable media for presenting an offer. In one such method, a consumer is assigned to one of a plurality of market segments, and a yield for a plurality of offers is determined based on the assigned market segment. An offer is then selected for presentation to the consumer based on the yield.
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Citations
37 Claims
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1. A method comprising:
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creating a plurality of market segments;
assigning a consumer to one of the plurality of market segments based on at least one consumer characteristic;
determining a yield for each of a plurality of offers based on the assigned market segment; and
selecting one of the plurality of offers for presentation to the consumer based on its determined yield. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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23. A computer readable medium having computer executable instructions for performing a method comprising:
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creating a plurality of market segments;
assigning a consumer to one of the plurality of market segments based on at least one consumer characteristic;
determining a yield for each of a plurality of offers based on the assigned market segment; and
selecting one of the plurality of offers for presentation to the consumer based on its determined yield. - View Dependent Claims (24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36)
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37. A system comprising:
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a market segmentation process adapted to create a plurality of market segments and assign a consumer to one of the plurality of market segments based on at least one consumer characteristic;
a yield determination process in operative communication with the market segmentation process, wherein the yield determination process is adapted to determine a yield for each of a plurality of offers based on the assigned market segment; and
a presentation process in operative communication with the market segmentation and yield determination processes, wherein the presentation process is adapted to select one of the plurality of offers for presentation to the consumer based on its determined yield.
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Specification