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Automated segmentation and yield management

  • US 20060167752A1
  • Filed: 12/29/2005
  • Published: 07/27/2006
  • Est. Priority Date: 12/29/2004
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • creating a plurality of market segments;

    assigning a consumer to one of the plurality of market segments based on at least one consumer characteristic;

    determining a yield for each of a plurality of offers based on the assigned market segment; and

    selecting one of the plurality of offers for presentation to the consumer based on its determined yield.

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