Traffic forwarding and conversion for supporting multiple advertising providers in video game advertising

• US 20060168277A1
• Filed: 12/19/2005
• Published: 07/27/2006
• Est. Priority Date: 12/17/2004
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Willis, Daniel, Freedman, Gordon, Godse, Dhananjay
• Application Number:
  US11/303,972
• Publication Number:
  US 20060168277A1
• Time in Patent Office: Days
• US Class Current: 709/230
• CPC Class Codes: H04L 67/53 using third party service providers
• CPC Class Codes: H04L 67/56 Provisioning of proxy services store-and-forward switching systems in data switching networks H04L12/54
• CPC Class Codes: H04L 67/565 Conversion or adaptation of application format or content adding application control or application functional data H04L67/561

Abstract

The present invention relates to a method and system for providing advertising content. A request is received for first advertising content according to a first advertising content request protocol. The first advertising content is then requested according to a second other advertising content request protocol. The first advertising content is received according to the second other advertising content request protocol and provided according to the first advertising content request protocol. The invention enables a game to communicate with a plurality of Ad Servers using different Ad Server Protocols, allowing a game publisher to mitigate the business risk by present ads from a plurality of advertising services.

Claims

1. A method for providing advertising content comprising:

a) receiving a request for first advertising content according to a first advertising content request protocol;

b) requesting the first advertising content according to a second other advertising content request protocol;

c) receiving the first advertising content according to the second other advertising content request protocol; and

,

d) providing the first advertising content according to the first advertising content request protocol.

2. A method for providing advertising content as defined in claim 1 comprising:

receiving metrics according to the first advertising content request protocol; and

,

providing the metrics according to the second other advertising content request protocol.

3. A method for providing advertising content as defined in claim 2 comprising:

providing the metrics according to a third other advertising content request protocol.

4. A method for providing advertising content as defined in claim 1 comprising:

e) receiving the request for the first advertising content according to the second other advertising content request protocol; and

,

f) providing the first advertising content according to the second other advertising content request protocol.

5. A method for providing advertising content as defined in claim 4 wherein a) to d) are performed using a first processor, and wherein e) and f) are performed using a second processor, the method comprising:

providing from a third processor to the first processor a request for the first advertising content according to a first advertising content request protocol.

6. A method for providing advertising content as defined in claim 5 wherein the first and the second processor are part of a first and a second system, respectively, the first and the second system being connected to a communication network, and wherein the requests and the advertising content are transmitted via the communication network.

7. A method for providing advertising content as defined in claim 6 wherein the first system executes the first advertising content request protocol and the second system executes the second other advertising content request protocol.

8. A method for providing advertising content as defined in claim 7 comprising:

receiving metrics according to the first advertising content request protocol; and

,

providing the metrics according to a third other advertising content request protocol to a fourth processor connected to the communication network.

9. A method for providing advertising content as defined in claim 8 wherein the fourth processor is part of a metrics monitoring system.

10. A method for providing advertising content as defined in claim 6 wherein the first system is a broker system.

11. A method for providing advertising content as defined in claim 7 wherein the third processor is in execution of a video game.

12. A method for providing advertising content as defined in claim 7 comprising storing the advertising content in memory of the first system.

13. A method for providing advertising content as defined in claim 7 comprising:

a1) converting the request; and

,

c1) converting the advertising content.

14. A method for providing advertising content as defined in claim 13 wherein a1) the request is converted by removing a first advertising content request protocol envelope, and wherein c1) the advertising content is converted by adding the first advertising content request protocol envelope.

15. A method for providing advertising content as defined in claim 13 comprising:

a2) transmitting the converted request to a third processor.

16. A method for providing advertising content as defined in claim 15 wherein c) the advertising content is received from the third processor.

17. A method for providing advertising content as defined in claim 16 wherein a) the request is received from the third processor.

18. A method for providing advertising content as defined in claim 7 wherein the request comprises ad spot information and wherein b) to f) are performed in dependence upon the ad spot information.

19. A method for providing advertising content as defined in claim 13 wherein the first advertising content request protocol comprises a first set of commands and data and the second advertising content request protocol comprises a second set of commands and data, and wherein each command of the first set is converted into a corresponding command of the second set, and wherein the data thereof are passed on accordingly.

20. A method for providing advertising content as defined in claim 13 wherein the first processor executes a first process using the first advertising content request protocol and a second process using the second other advertising content request protocol.

21. A method for providing advertising content as defined in claim 20 wherein the first and the second process are separate processes.

22. A method for providing advertising content as defined in claim 21 wherein the first and the second process are simultaneously operated.

23. A method for providing advertising content as defined in claim 22 wherein data are passed between the first and the second process using shared memory.

24. A method for providing advertising content as defined in claim 23 wherein data are passed between the first and the second process using a third other protocol.

25. A method for providing advertising content comprising:

a) receiving a request for advertising content according to a first advertising content request protocol;

b) requesting advertising content according to a second other advertising content request protocol;

c) receiving the request for advertising content according to the second other advertising content request protocol; and

,

d) providing the advertising content according to the first advertising content request protocol.

26. A method for providing advertising content as defined in claim 25 comprising:

a1) converting the request; and

,

c1) converting advertising content according to the second other advertising content request protocol into the advertising content according to the first advertising content request protocol.

27. A method for providing advertising content as defined in claim 26 wherein a), a1) and b) are performed using a first processor, and wherein c), c1) and d) are performed using a second processor.

28. A method for providing advertising content as defined in claim 27 wherein the first and the second processor are part of a first and a second system, respectively, the first and the second system being connected to a communication network, and wherein the requests and the advertising content are transmitted via the communication network.

29. A method for providing advertising content as defined in claim 28 wherein the first system executes the first advertising content request protocol and the second system executes the second other advertising content request protocol.

30. A method for providing advertising content as defined in claim 28 wherein the first system is a broker system.

31. A method for providing advertising content as defined in claim 29 wherein a) the request is received from a game processor executing a game.

32. A system for providing advertising content comprising:

a port for being connected to a communication network; and

,

a processor connected to the port for performing;

receiving a request for advertising content according to a first advertising content request protocol;

requesting advertising content according to a second other advertising content request protocol;

receiving the advertising content according to the second other advertising content request protocol; and

,

providing the advertising content according to the first advertising content request protocol.

33. A system for providing advertising content as defined in claim 32 comprising memory connected to the processor for storing the advertising content.

34. A system for providing advertising content comprising:

a port for being connected to a communication network; and

,

a processor connected to the port for performing;

receiving a request for advertising content according to a first advertising content request protocol;

receiving the advertising content according to the first advertising content request protocol;

converting the advertising content according to the first advertising content request protocol into advertising content according to a second other advertising content request protocol; and

,

providing the advertising content according to the second other advertising content request protocol.

35. A system for providing advertising content as defined in claim 34 comprising memory connected to the processor for storing the advertising content.

36. A storage medium having stored therein executable commands for execution on a processor, the processor when executing the commands performing:

a) receiving a request for advertising content according to a first advertising content request protocol;

b) requesting advertising content according to a second other advertising content request protocol;

c) receiving the advertising content according to the second other advertising content request protocol; and

,

d) providing the advertising content according to the first advertising content request protocol.

37. A storage medium as defined in claim 36 wherein the processor when executing the commands performs:

receiving metrics according to the first advertising content request protocol; and

,

providing the metrics according to the second other advertising content request protocol.

38. A storage medium as defined in claim 37 wherein the processor when executing the commands performs:

providing the metrics according to a third other advertising content request protocol.

39. A storage medium as defined in claim 36 wherein the processor when executing the commands performs:

storing the advertising content in memory connected to the processor.

40. A storage medium as defined in claim 39 wherein the processor when executing the commands performs:

a1) converting the request; and

,

c1) converting the advertising content.

41. A storage medium as defined in claim 40 wherein the processor when executing the commands performs:

simultaneously executing a first process using the first advertising content request protocol and a second process using the second other advertising content request protocol.

42. A storage medium having stored therein executable commands for execution on a processor, the processor when executing the commands performing:

receiving a request for advertising content according to a first advertising content request protocol;

receiving the advertising content according to the first advertising content request protocol;

converting the advertising content according to the first advertising content request protocol into advertising content according to a second other advertising content request protocol; and

,

providing the advertising content according to the second other advertising content request protocol.

43. A method for providing advertising content comprising:

a) receiving a first report relating to first advertising content according to a first advertising content reporting protocol; and

,

b) providing a second report comprising at least some information from the report according to a second other advertising content reporting protocol.

44. A method according to claim 43 comprising:

providing a third report comprising information including information other than within the second report.

45. A method according to claim 44 wherein the first report is provided from a video game processing system to a first server, the second report is provided from the first server to a second other server and the third report is provided from the first server to a metrics server.

46. A method according to claim 43 wherein the first report is provided from a video game processing system to a first server, the second report is provided from the first server to a second other server.

47. A method according to claim 43 comprising:

providing a third report comprising information relating to data absent from the first report.

48. A method according to claim 47 wherein the first report is provided from a video game processing system to a first server, the second report is provided from the first server to a second other server and the third report is provided from the first server to a metrics server.