Systems and processes for use in media and/or market research
First Claim
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1. A process of estimating which persons in a household engaged in predetermined media usage activities, media exposure activities and/or market activities attributed to the household, comprising:
- providing household data representing a plurality of media usage activities, media exposure activities and/or market activities attributed to a household;
providing individual member data representing an attribute of each of a plurality of household members; and
separately assigning each of the plurality of media usage activities, media exposure activities and/or market activities to a respective one of the household members based on the individual member data.
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Abstract
Processes and systems for use in media and market research are provided. In certain embodiments, predetermined media usage activities and/or purchasing activities are assigned to members of a household, for converting household level data to personal level data. In certain embodiments, reports are produced from various different datasets.
213 Citations
86 Claims
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1. A process of estimating which persons in a household engaged in predetermined media usage activities, media exposure activities and/or market activities attributed to the household, comprising:
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providing household data representing a plurality of media usage activities, media exposure activities and/or market activities attributed to a household;
providing individual member data representing an attribute of each of a plurality of household members; and
separately assigning each of the plurality of media usage activities, media exposure activities and/or market activities to a respective one of the household members based on the individual member data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23)
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24. A process of converting data within a dataset representative of activity of a household having a plurality of members resulting from media and/or market research studies to data representative of activity of household members, comprising:
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obtaining a first dataset identifying an activity of the household carried out during a predetermined period of time during a first study, the first dataset including data representing a total amount of the activity carried out by the household during the predetermined period of time;
obtaining a second dataset comprising results of a survey of participants in the household, the second dataset containing data indicating an amount of the activity carried out by each participant during the predetermined period of time;
for each of the household members who participated in the survey, producing data representing a determined amount of the activity carried out by the respective member during the predetermined period of time based upon the total amount of usage represented by data in the first dataset and the indicated amounts in the second dataset; and
producing data identifying each household member who participated in the survey and data representing the determined amount of the activity carried out by each respective household member. - View Dependent Claims (25, 26)
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27. A process of preparing a media and/or market research report from data included in a dataset of media and/or market research data, the dataset including data records each pertaining to a corresponding participant in a media and/or market research activity and including participant related data representing at least one of the corresponding participant'"'"'s attributes, comprising:
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providing characteristics data defining a set of the participants to include in a media and/or market research report;
providing behavior data defining a set of media usage activities, media exposure activities and/or market activities to include in the market research report;
accessing data records from the dataset based on at least one of the characteristics data and the behavior data; and
producing a media and/or market research report using data included in the accessed data records based on the characteristics data and the behavior data. - View Dependent Claims (28, 29, 30)
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31. A process of producing a report from datasets containing data from media usage, media exposure and/or market research studies, comprising:
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obtaining a first dataset including data representative of at least a first activity of participants in a first study;
obtaining a second dataset including data representative of at least a second activity of participants in a second study;
identifying a characteristic for use in generating a report, the characteristic being one of the first activity and the second activity;
identifying a behavior for use in generating the report, the behavior being the other of the first activity and the second activity;
selecting participants for inclusion in the report based upon data from at least one of the first dataset and the second dataset indicating participants who carried out the identified characteristic; and
including data in the report representing the identified behavior of the selected participants. - View Dependent Claims (32, 33, 34, 35, 36, 37)
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38. A process of producing a report from datasets containing data representative of results of studies measuring different activity, comprising:
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obtaining access to a plurality of datasets each including data representative of activity of participants in a respective study;
identifying a characteristic for use in generating a report;
selecting a first dataset from the plurality of datasets measuring activity of participants in the respective study corresponding to the identified characteristic for use in generating the report;
selecting for inclusion in the report participants in the selected first dataset who, as indicated by the data of the first selected dataset, carried out the identified characteristic;
identifying a behavior to integrate with the identified characteristic;
selecting a second dataset from the plurality of datasets measuring activity of participants in the respective study corresponding to the identified behavior, the participants in the study corresponding to the selected first dataset also being participants in the study corresponding to the selected second dataset; and
producing a report including data representative of the participants selected for inclusion in the report and data representative of the activity of the participants selected for inclusion measured in the study corresponding to the selected second dataset. - View Dependent Claims (39, 40, 41)
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42. A process of weighting a dataset containing data representative of results of a study measuring activity of a plurality of participants, comprising:
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obtaining a dataset containing data representative of results of a study measuring activity of a plurality of participants;
designating a behavior;
producing, for each of the participants, a single weighting factor based upon a total period of time of the study measuring the activity corresponding to the designated behavior; and
weighting the data representative of the measured activity of each of the participants in accordance with the respective single weighting factor. - View Dependent Claims (43)
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44. A system for estimating which persons in a household engaged in predetermined media usage activities, media exposure activities and/or market activities attributed to the household, comprising:
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at least one input for receiving household data representing a plurality of media usage activities, media exposure activities and/or market activities attributed to a household;
the at least one input receiving individual member data representing an attribute of each of a plurality of household members; and
a processor coupled to the at least one input to receive the household data and the individual member data and operative to separately assign each of the plurality of media usage activities, media exposure activities and/or market activities to a respective one of the household members based on the individual member data. - View Dependent Claims (45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 60, 61, 62, 63, 64, 65, 66)
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67. A system for converting data within a dataset representative of activity of a household having a plurality of members resulting from media and/or market research studies to data representative of activity of household members, comprising:
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at least one input for receiving a first dataset identifying activity of the household carried out during a predetermined period of time during a first study, the first dataset including data representing a total amount of the activity carried out by the household during the predetermined period of time;
the at least one input receiving a second dataset comprising results of a survey of participants in the household, the second dataset containing data indicating an amount of the activity carried out by each participant during the predetermined period of time; and
a processor coupled to the at least one input and operative to;
produce, for each of the household members who participated in the survey, data representing a determined amount of the activity carried out by the respective member carried out during the predetermined period of time based upon the total amount of usage represented by data in the first dataset and the indicated amounts in the second dataset; and
produce data identifying each household member who participated in the survey and data representing the determined amount of the activity carried out by each respective household member. - View Dependent Claims (68, 69)
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70. A system for preparing a media and/or market research report from data included in a dataset of media and/or market research data, the dataset including data records each pertaining to a corresponding participant in a media and/or market research activity and including participant related data representing at least one of the corresponding participant'"'"'s attributes, comprising:
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at least one input receiving characteristics data defining a set of the participants to include in a media and/or market research report;
the at least one input receiving behavior data defining a set of media usage activities, media exposure activities and/or market activities to include in the media and/or market research report; and
a processor coupled to the at least one input and operative to;
access data records from the dataset based on at least one of the characteristics data and the behavior data; and
produce a media and/or market research report using data included in the accessed data records based on the characteristics data and the behavior data. - View Dependent Claims (71, 72, 73)
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74. A system for producing a report from datasets containing data representative of results of media usage, media exposure and/or market research studies, comprising:
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at least one input for receiving a first dataset including data representative of at least a first activity of participants in a first study;
the at least one input receiving a second dataset including data representative of at least a second activity of participants in a second study;
the at least one input receiving an identified characteristic for use in generating a report, the characteristic being one of the first activity and the second activity;
the at least one input receiving an identified behavior for use in generating the report, the behavior being the other of the first activity and the second activity; and
a processor coupled to the at least one input and operative to;
select participants for inclusion in the report based upon participants who carried out the identified characteristic; and
include data in the report representing the identified behavior of the selected participants. - View Dependent Claims (75, 76, 77, 78, 79, 80)
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81. A system for producing a report from datasets containing data representative of results of studies measuring different activity, comprising:
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at least one input for receiving data from a plurality of datasets each including data representative of activity of participants in a respective study;
the at least one input receiving an identified characteristic for use in generating a report; and
a processor coupled to the at least one input and operative to;
select a first dataset from the plurality of datasets measuring activity of participants in the respective study corresponding to the identified characteristic for use in generating the report;
select for inclusion in the report participants in the selected first dataset who, as indicated by the data of the first selected dataset, carried out the identified characteristic;
identify a behavior to integrate with the identified characteristic;
select a second dataset from the plurality of datasets measuring activity of participants in the respective study corresponding to the identified behavior, the participants in the study corresponding to the selected first dataset also being participants in the study corresponding to the selected second dataset; and
produce a report including data representative of the participants selected for inclusion in the report and data representative of the activity of the participants selected for inclusion measured in the study corresponding to the selected second dataset. - View Dependent Claims (82, 83, 84)
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85. A system for weighting a dataset containing data representative of results of a study measuring activity of a plurality of participants, comprising:
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at least one input for receiving a dataset containing data representative of results of a study measuring activity of a plurality of participants;
the at least one input receiving a designated behavior; and
a processor coupled to the at least one input and operative to;
produce, for each of the participants, a single weighting factor based upon a total period of time of the study measuring the activity corresponding to the designated behavior; and
weight the data representative of the measured activity of each of the participants in accordance with the respective single weighting factor. - View Dependent Claims (86)
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Specification