Interactive electronic dispaly, methods and apparatus for targeted propagation of sign content, systems for capturing and sending photographs and video, as a means of integrated customer service, information capture and marketing

• US 20060170670A1
• Filed: 11/10/2005
• Published: 08/03/2006
• Est. Priority Date: 11/10/2004
• Status: Abandoned Application

• Current Assignee: Joel Steven Burke
• Original Assignee: Joel Steven Burke
• Inventors: Burke, Joel Steven
• Application Number:
  US11/270,561
• Publication Number:
  US 20060170670A1
• Time in Patent Office: Days
• US Class Current: 345/418
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G07F 17/16 for devices exhibiting advertisements, announcements, pictures or the like
• CPC Class Codes: G07F 17/40 for devices for accepting orders, advertisements, or the like

Abstract

The present invention provides an apparatus and methods for a photo-interactive consumer service and marketing system. The system apparatus consists of a network of terminals back-ended by a central server. The onsite terminal consists of an interactive electronic display featuring a lighting display compartment and a electronics compartment for user user interactivity, including audio video input and credit card reader. The display is electronically connected to a server and online payment company. A user may send a message comprising an electronic postcard or a video message from the display to one or more recipients. The message is accompanied by promotional material selected by the host of the display.

Claims

1. An apparatus consisting of a processor, executable program, touchscreen, digital camera, microphone, and credit card reader, coupled with a lightbox display, residing in a singular enclosure as a user interactive ‘

sign’

, whereby certain executable functions can be carried out by users through an interface as presented on the touchscreen, based on the content theme of the lightbox.

2. the user of the apparatus in claim 1 is able to follow an easy to use on-screen set of navigation screens, aided by a video host-tour guide presenting them with instructional options in a variety of user selected multiple languages, whereby they are able to choose amongst options for service including an automated means of taking their photograph or recorded video, choosing one of a pre-programmed set of location photographs, including typing text messages on a screen represented keyboard, and keying in email addresses of known recipients for the purpose of a sending a customized e-photo or video-postcard.

3. As the payment for service offered by the program running on the apparatus in claim 1, the user will swipe a credit card through the card reader which makes a connection to a live online payment processor to process payment, whereby a real-time authorization is relayed back to the processor and running executable program in claim 2 to either allow the user to continue or prompts a retry or another card, and ultimately facilitating funds transferred to a specified recipient deposit account.

4. the apparatus in claim 1 is connected to the internet through a hi-speed connection, and in turn in connected to a central server running a separate executable program, which will be in ongoing communication and receiving uploaded data collected by the apparatus in claim 1, as input by the user through an executable program running on the processor in claim 1, whereby the data is sorted and accounted into an activity log.

5. the theme and content of the poster in the lightbox of the apparatus in claim 1 is mimicked in the form of a web-viewable HTML page design, and hosted on the server in claim 4, as a template bearing the sign content which would likely bear the content of the location on which the sign would be hosted, while allowing a blank placeholder ‘

hole’

where the uploaded visual information captured through the apparatus in claim 1 will ultimately be featured.

6. the uploading of captured information through the apparatus in claim 1 is triggered by the completion of the executable program, and on a pre-timed cyclic basis, such as every hour, such that the processor may be freed up and not be occupied after completion of every user cycle, thereby allowing multiple service uses up until the hour cycling and uploading of captured data to the server in claim 4.

7. the receipt of the captured information outlined in claim 6. will be stored in dated storage files on the server in claim 4, and through the server executable will ultimately trigger the creation of an encoded link on a similarly running pre-timed schedule, such that this link will be sent out to the recipient email address specified by the user outlined in claim 2.

8. the recipient receives the encoded link in claim 7, that when clicked on, opens the template html page in claim 5 as served by the server in claim 4, which then results in the mail processing and automatic composition of a web-viewing page complete with the captured user information including text, photo, video and audio, plus any marketing advertising graphics and links that may be present as a result of the the direction of the location management, thereby propagating the content of the onsite sign to the offsite recipient as activated by a user function.

9. the program in claim 2 is allows the user to compose a customer e-postcard, starting with the capture of their photo or video and text into an a composited format, whereby the captured digital photo is automatically superimposed on top of the corner of a pre-selected background, and additionally optionally typed text is captured to a simile of the postcard backing in a heuristic fashion mimicking a real postcard, photo-customized on the front, and text messaged on the back, all of which is then embedded into the propagated page for the recipient to view in claim 8.

10. the system apparatus featured in claim 1 is also offered with a variation of user input as an option to the touch-screen featuring a touch membrane switch keypad, fixed and embedded flush-mount into the enclosure fascia, while the touch-screen features a programmable pop-up keyboard that appears and disappears as needed as per the running program.

11. the server in claim 4 which automates the preparation of an activity log tallies and updates the usage of users for the sign interactions on an hourly basis, and also compiles a database of both users and recipient email addresses that is forwarded along to the location holders, who may choose to include these email on their company mailing marketing lists, depending on whether or not the recipients have chosen to click on a link on the viewing page allowing consent for the location holder to include them in any future mailings.

12. the program running in claim 2 allows for the user to select in place or in addition to the emailing of a postcard to an email address, the printing and regular mailing of the postcard, whereby the photo and other information captured is sent by way of a third party offsite print bureau, where the user has included the physical address through the sign kiosk to the print bureau, thereby serving the functionality of an onsite order desk for an onsite digitally captured photo.

13. the system outlined in claims 1 and 2 is the basis of a marketing and advertising system as the location and other relevant sponsor information such as logos, links, graphics, offers are present on all screen, postcard and viewing page elements, including the onsite display signage itself.

14. the advertising in claim 13 also features the use of the the onboard touchscreen monitor as part of the apparatus in claim 1 for use as a promotional video opportunity when the system software program in claim 2 times out for non-usage and kicks into a screensaver mode featuring the video promotional material, which can be interrupted by the touching of the screen.

15. Additional methods of use of the apparatus in claim 1 and program in claim 2 include use in a fundraising application, whereby the poster lightbox features content of a charitable cause, and the onboard processor is running a variant program specialized in allowing a number of charitable theme related activities including on the spot donations, and the recording of supportive videos for the cause.

16. the method of claim 15 allows for credit card purchases to be placed through the apparatus credit card reader outlined in claim 1, for on the spot donations to the cause, and run through the same online processor in claim 3 for deposit to the charities deposit account.

17. the method in claim 15 will also make use of the apparatus in claim 1 and the program in claim 2, by allowing the user to peruse charity video clips on the onboard-LCD so as to become educated and aware of the needs of the cause, thereby creating a static and dynamic solicitation and donation unit.

18. A method of the apparatus in claim 1 and claim 2 also involve in similar manner to methods in claim 15, the solicitation of on the spot opinion gathering for any topic as displayed on the poster by a market research or other company, whereby the onboard LCD functions as in claim 17 to offer informative video clips, and entices the public to record opinions on the theme being displayed, and in addition, the option to vote various related issues as a numerical touch-based line item questionnaire can quickly and easily capture the votes.

19. A method for capture of live recorded opinions is outlined in claim 18 involves the user activated program as in claim 2, such that users can auto-record digital that will ultimately be uploaded to the server in claim 4, and distributed directly to the organization seeking to perform market research opinion and vote gathering.

20. A method for distribution and sharing of the captured opinions and votes in the system outlined in claim 19 is made possible by a special the server in claim 4 tabulating results and uploading to the main host company website for web-viewing access, whereby the means of a capture and publishing system is complete.