Method and apparatus for generating, optimizing, and managing granular advertising campaigns
First Claim
1. A method of managing an advertising campaign comprising:
- a. selecting a parent advertising campaign; and
b. generating a child advertising campaign, wherein the child advertising campaign automatically inherits selected advertising criteria from the parent advertising campaign.
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Abstract
Systems for and methods of the present invention are directed to managing and optimizing ad campaigns. One method in accordance with the present invention comprises selecting a parent advertising campaign and generating a child advertising campaign, wherein the child advertising campaign automatically inherits selected advertising criteria from the parent advertising campaign. Another method in accordance with the present invention comprises determining performance metrics for multiple advertisements in an advertising campaign, selecting an advertisement from the multiple advertisements based on its performance metric, and running the selected advertisement. Performance metrics include, but are not limited to, return on ad spend, conversions, number of clicks on an advertisement, number of purchases, to name a few metrics.
146 Citations
47 Claims
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1. A method of managing an advertising campaign comprising:
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a. selecting a parent advertising campaign; and
b. generating a child advertising campaign, wherein the child advertising campaign automatically inherits selected advertising criteria from the parent advertising campaign. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method of managing an advertising campaign comprising:
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a. determining performance metrics for multiple advertisements in the advertising campaign; and
b. selecting an advertisement from the multiple advertisements based on its performance metric. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35)
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36. A shadow campaign system comprising:
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a. means for generating a shadow campaign from a parent advertising campaign; and
b. a means for populating the shadow campaign with selected advertising criteria from the parent advertising campaign. - View Dependent Claims (37)
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38. A system for managing an advertising campaign comprising:
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a. a first module for generating multiple advertisements each containing a combination of advertising criteria from multiple combinations of advertising criteria; and
b. a performance calculator for calculating a performance of an advertisement from the multiple advertisements. - View Dependent Claims (39, 40, 41, 42, 43, 44, 45, 46, 47)
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Specification