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Tiered method for advertising

  • US 20060173745A1
  • Filed: 03/31/2006
  • Published: 08/03/2006
  • Est. Priority Date: 08/25/2003
  • Status: Abandoned Application
First Claim
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1. A method of advertising comprising:

  • identifying a target market;

    identifying one or more Tier-One advertisers having an interest in advertising to said target market, said Tier-One advertisers having an association with at least a segment of said target market;

    identifying one or more Tier-Two advertisers having an interest in advertising to said target market;

    producing at a cost one or more advertising products embodied in communications media, said advertising products incorporating (a) advertising material from said Tier-One advertisers, (b) advertising material from said Tier-Two advertisers, and (c) one or more consumer benefits;

    at least some of said Tier-One advertisers and said Tier-Two advertisers making one or more distribution commitments in relation to said advertising products;

    distributing said advertising products to said target markets, at least in part by way of said distribution commitments.

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