Telephone search supported by response location advertising
First Claim
1. A method for use in a telecommunications network, the network comprising a customer station and a call processing station, the method comprising the steps of:
- at the customer station, (a) dialing a telephone number used for accessing the call processing station;
(b) setting up a call connection from the customer station to the call processing station;
at the call processing station, (c) receiving the request for information from the customer station;
(d) determining a response to the request for information;
(e) examining the response to determine a geographic location associated with the response;
(f) automatically determining a selected advertisement associated with the geographic location; and
(g) retrieving the selected advertisement from a stored media.
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Accused Products
Abstract
A platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform invention provides advertising supported information services that are related to a geographic location associated with a response to a consumer initiated request. In one specific embodiment, at a customer station, a consumer dials an information access number and is connected to a call processing system. The call processing system receives a request for information from the consumer, and determines a response. The response is then further processed to determine a geographic location associated with the response. An advertisement is then selected that is associated with the geographic location of the response (as opposed to the geographic location specified in request, or as opposed to the geographic location of the consumer, which may not necessarily be the same).
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Citations
24 Claims
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1. A method for use in a telecommunications network, the network comprising a customer station and a call processing station, the method comprising the steps of:
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at the customer station, (a) dialing a telephone number used for accessing the call processing station;
(b) setting up a call connection from the customer station to the call processing station;
at the call processing station, (c) receiving the request for information from the customer station;
(d) determining a response to the request for information;
(e) examining the response to determine a geographic location associated with the response;
(f) automatically determining a selected advertisement associated with the geographic location; and
(g) retrieving the selected advertisement from a stored media. - View Dependent Claims (2, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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3. A method as in claim I wherein step (e) further comprises a step of:
determining the geographic location of step (e) from a telephone number associated with the response.
Specification