Telephone search supported by response location advertising

• US 20060173827A1
• Filed: 11/29/2005
• Published: 08/03/2006
• Est. Priority Date: 11/29/2004
• Status: Active Grant

• Current Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Original Assignee: Jingle Networks Incorporated (Marchex Incorporated)
• Inventors: Kliger, Scott A.
• Granted Patent: US 7,961,861 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 15/06 Recording class or number of calling , i.e. A-party or called party , i.e. B-party
• CPC Class Codes: H04M 15/8083 involving reduced rates or discounts, e.g. time-of-day reductions or volume discounts
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04M 2242/15 Information service where the information is dependent on the location of the subscriber
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/42059 Making use of the calling party identifier
• CPC Class Codes: H04M 3/42068 where the identifier is used to access a profile
• CPC Class Codes: H04M 3/42348 Location-based services which utilize the location information of a target
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04M 3/493 Interactive information services, e.g. directory enquiries ; Arrangements therefor, e.g. interactive voice response [IVR] systems or voice portals
• CPC Class Codes: H04M 3/4931 Directory assistance systems

Abstract

A platform for the delivery of dynamic, interactive audio advertisements played in response to a consumer initiated request for information via a telephone. The platform invention provides advertising supported information services that are related to a geographic location associated with a response to a consumer initiated request. In one specific embodiment, at a customer station, a consumer dials an information access number and is connected to a call processing system. The call processing system receives a request for information from the consumer, and determines a response. The response is then further processed to determine a geographic location associated with the response. An advertisement is then selected that is associated with the geographic location of the response (as opposed to the geographic location specified in request, or as opposed to the geographic location of the consumer, which may not necessarily be the same).

Claims

1. A method for use in a telecommunications network, the network comprising a customer station and a call processing station, the method comprising the steps of:

at the customer station,

(a) dialing a telephone number used for accessing the call processing station;

(b) setting up a call connection from the customer station to the call processing station;

at the call processing station,

(c) receiving the request for information from the customer station;

(d) determining a response to the request for information;

(e) examining the response to determine a geographic location associated with the response;

(f) automatically determining a selected advertisement associated with the geographic location; and

(g) retrieving the selected advertisement from a stored media.

2. A method as in claim 1 wherein step (d) further comprises:

querying a database to determine the selected advertisement, the step of querying a database using as at least one query parameter the geographic location as determined from the step of examining the response.

4. A method as in claim 1 wherein step (f) determines that multiple advertisements are associated with the geographic location determined in step (e), and further comprising the step of:

automatically determining a selected advertisement from among the multiple advertisements associated with the geographic location in the response.

5. A method as in claim 1 or 3 wherein the geographic location is determined as a latitude and longitude associated with the response.

6. A method as in claim 1 or 3 wherein the geographic location is determined as an address associated with the response.

7. A method as in claim 1 wherein the geographic location is specified as a geographic area.

8. A method as in claim 7 wherein the geographic area comprises a location and a specified radius around the location.

9. A method as in claim 7 wherein the geographic area comprises one of a city, county, state, or country designation.

10. A method as in claims 1, 3, or 7 wherein the geographic area is defined by postal code.

11. A method as in claim 4 wherein the step of automatically determining a selected advertisement is based on determining the advertisement having an associated geographic location that is closest to the geographic location of the response.

12. A method as in claim 4 wherein the step of automatically determining a selected advertisement is based on maximizing advertising revenue.

13. A method as in claim 12 wherein maximizing advertising revenue further chooses the advertisement for which the advertiser has indicated by way of a bid that they are willing to pay more than any other advertiser to play their associated message to the consumer.

14. A method as in claim 4 wherein the step of automatically determining a selected advertisement is based on maximizing consumer satisfaction.

15. A method as in claim 4 wherein the step of automatically determining a selected advertisement uses a round robin selection.

16. A method as in claim 4 wherein the step of automatically determining a selected advertisement is based on determining a best offer to the consumer.

17. A method as in claim 1 additionally comprising:

(h) forwarding the selected advertisement to the customer station.

18. A method as in claim 17 additionally comprising:

at the customer station,

(i) receiving the selected advertisement.

19. A method as in claim 17 additionally comprising a step of:

(j) causing the advertisement to be played to the customer station in an audible form.

20. A method as in claim 17 additionally comprising a step of:

(k) causing the advertisement to be played to the customer station in a visual form.

21. A method as in claim 1 wherein the request for information includes a name of a business.

22. A method as in claim 1 wherein the request for information includes a type of business.

23. A method as in claim 1 wherein the request for information includes a description of a product or service.

24. A method as in claim 1 wherein the request for information includes a description of at least one of a city or state.

3. A method as in claim I wherein step (e) further comprises a step of:

determining the geographic location of step (e) from a telephone number associated with the response.