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• US 20060173838A1
• Filed: 01/31/2005
• Published: 08/03/2006
• Est. Priority Date: 01/31/2005
• Status: Active Grant

• Current Assignee: Orange S.A.
• Original Assignee: Orange S.A.
• Inventors: Garg, Shishir, Goswami, Amit
• Granted Patent: US 7,689,556 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system, method, and computer program product for presenting items within a list of items based on an individual user profile, a social network of friends of the user or a mood of the user. The system generates the individual profile of the user, determines passive friends of the user from the social network of the user and also determines the mood of the user. The user has a choice to receive an ordered list of items based on the individual user profile, the social network or the mood of the user.

Claims

1. A computer program product storing instructions for execution on a computer system, which when executed by the computer system, causes the computer system to perform:

instructions for obtaining an individual profile of a user;

instructions for calculating a weighted score for individual items of a list of items based on the individual profile of the user; and

instructions for presenting the items of the list based on the calculated weighted scores of the individual items.

2. The computer program product according to claim 1, wherein the instructions for obtaining comprise:

instructions for generating an ontology for the user and the list of items.

3. The computer program product according to claim 2, wherein the instructions for generating comprise:

instructions for creating a database that includes a plurality of categories of characteristics for each item from the list of items.

4. The computer program product according to claim 3, wherein the instructions for generating further comprise:

instructions for incrementally increasing a value associated with each characteristic of the items when the user selects the characteristic.

5. The computer program product according to claim 4, wherein the instructions for incrementally increasing comprise:

instructions for selecting a characteristic of the items by the user while the user is connected to an electronic media that contains at least one item.

6. The computer program product according to claim 5, wherein the instructions for selecting comprise:

instructions for providing the electronic media to a personal computer, a telephone, a television set, or an electronic handheld device.

7. The computer program product according to claim 4, wherein the instructions for generating further comprise:

instructions for assigning to each characteristic in the plurality of categories in the database an index based on the value associated with the characteristic, the index being inversely proportional to the associated value.

8. The computer program product according to claim 7, wherein the instructions for calculating comprise:

instructions for dividing the value of a characteristic associated with an item by the assigned index of the characteristic to generate a weight of the characteristic.

9. The computer program product according to claim 8, wherein the instructions for calculating further comprise:

instructions for summing each generated weight for all the characteristics of an item to obtain the weighted score of the item.

10. The computer program product according to claim 9, wherein the instructions for calculating further comprise:

instructions for assigning to each and all of the items the corresponding weighted score.

11. The computer program product according to claim 1, wherein the items comprise movies, music tracks, books, online purchases, and stock shares.

12. The computer program product according to claim 3, wherein the categories comprise:

artists, directors, new articles, reviews, reviewers, and ratings when the items are movies.

13. The computer program product according to claim 3, wherein the characteristics comprise individual actors when the corresponding category is artists.

14. A computer program product storing instructions for execution on a computer system, which when executed by the computer system, causes the computer system to perform:

instructions for calculating an intimacy score for each passive friend of a user;

instructions for generating a social network of passive friends of the user based on the intimacy score of each passive friend;

instructions for calculating a score for each item from a list of items based on the social network of the user; and

instructions for presenting the items of the list based on the calculated scores of the items.

15. The computer program product according to claim 14, wherein the instructions for calculating an intimacy score comprise:

instructions for identifying active friends of the user to determine the passive friends of the user and creating item databases for the user and the passive friends, each data base including a same plurality of categories of characteristics for each item from the list of items;

instructions for incrementally increasing a value associated with each characteristic of an item (i) in the database for the user when the user selects the characteristic and (ii) in the database for the passive friend when the passive friend selects the characteristic; and

instructions for assigning a weight to each characteristic of an item that is proportional to the value of the characteristic.

16. The computer program product according to claim 15, wherein the instructions for calculating an intimacy score further comprise:

instructions for calculating an index for each characteristic of the item such that the index is a difference between the value of the characteristic for the user and the value of the characteristic for the passive friend;

instructions for calculating a ratio between the weight for each characteristic of the item and the corresponding index; and

instructions for summing the calculated ratios for all the characteristics of an item and for all the items from the list of items to determine the intimacy factor between the user and each of the passive friends.

17. The computer program product according to claim 16, wherein the instructions for calculating a score further comprise:

instructions for rating items from the list of items by the passive friends from the social network;

instructions for assigning an item index for each item from the list of items based on ontologies of the passive friends from the social network;

instructions for calculating a ratio, for each passive friend from the social network of the user, between the rating and the item index corresponding to each item; and

instructions for summing the calculated ratios for all the passive friends from the social network of the user to determine the score of the item.

18. A computer program product storing instructions for execution on a computer system, which when executed by the computer system, causes the computer system to perform:

instructions for determining a mood of a user;

instructions for calculating a weight for each item from a list of items based on the mood of the user; and

instructions for presenting the items of the list based on the calculated weights of the items.

19. The computer program product according to claim 18, wherein the instructions for determining comprises:

instructions for recording activities of the user when interacting with a service provider of the items;

instructions for extracting characteristics of the items with which the user has interacted during the activities; and

instructions for obtaining all the items related to the extracted characteristics.

20. The computer program product according to claim 19, wherein the instructions for calculating comprises:

instructions for assigning a first weight to each characteristic of an item of the obtained items directly selected by the user during the activities and a second weight to each characteristic of the item of the obtained items indirectly selected by the user, wherein an item is directly selected if the user has selected a characteristic of the item from the service provider and then the user selects the item and the item is indirectly selected if the user has selected a first item, then a characteristic of the first item, and then a second item based on the characteristic of the first item.