Advertisement comprehension in mobile media

• US 20060176289A1
• Filed: 02/05/2005
• Published: 08/10/2006
• Est. Priority Date: 02/05/2005
• Status: Abandoned Application

• Current Assignee: Phyllis C. Horn, Stephen T. Horn
• Original Assignee: Summerbrook Media Incorporated
• Inventors: Horn, Stephen Taylor
• Application Number:
  US11/051,873
• Publication Number:
  US 20060176289A1
• Time in Patent Office: Days
• US Class Current: 345/204
• CPC Class Codes: G06F 9/451 Execution arrangements for user interfaces

Abstract

The present invention enhances comprehension of advertising messages on GPS computer controlled mobile signs by the implementation of an algorithm that accounts for the relative speed of the viewer, the orientation of the mobile sign relative to the direction of travel, the estimated reading speed of the viewer and the anamorphosic perspective view of a message.

Claims

5-1. ) The method of claim 1 said claim further comprising:

a means to relate said delay in change of said display, with said time observer has to read said display, with said observer'"'"'s reading comprehension, with orientation of said display, with size of text of said display.

6. ) A method to increase comprehension of a mobile message display, said method comprising an algorithm

10. ) A method to increase comprehension of a mobile message display, said method comprising:

a) delaying change in said message change to greater than 2.1 seconds

b) requiring a letter size on said display to be eight inches or higher on front mounted displays moving in excess of 40 miles per hour on dual lane highways,

c) requiring side mounted displays to use letters six inches or higher at speeds over 20 miles per hour on dual lane highways

d) delaying said message change on rear mounted displays in a proportion to one second per nine words where such delay is in addition to the said delay of 2.1 seconds and where the nine words are in addition to 4.2 initial words said method thus increasing comprehension of a mobile message display.