Image and other analysis for contextual ads
First Claim
1. A contextual-based advertising system comprising:
- an extraction component that extracts and analyzes at least a portion of data from at least one of an image object, a video object, an audio object, and the metadata section of a file; and
a presentation component that determines at least one contextual advertisement to present to a user based at least in part on information extracted from the image, video, or audio object.
2 Assignments
0 Petitions
Accused Products
Abstract
The subject invention provides a unique system and method that facilitates providing contextual advertisements based on one or more identified terms extracted from a non-text object such as an image, video, and/or audio object. Terms can also be identified and extracted from metadata associated with or other data derived from text objects such as email messages and attached text documents. One or more recognition techniques can be employed to identify data found in the non-text object (including the metadata or any other data derived therefrom) and data found in the metadata associated with the text object. Once the identified terms are analyzed, an appropriate contextual advertisement can be presented to the user. If the content of the non-text or text object is deemed of a negative nature, no contextual advertisement is provided.
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Citations
20 Claims
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1. A contextual-based advertising system comprising:
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an extraction component that extracts and analyzes at least a portion of data from at least one of an image object, a video object, an audio object, and the metadata section of a file; and
a presentation component that determines at least one contextual advertisement to present to a user based at least in part on information extracted from the image, video, or audio object. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method that facilitates contextual-based advertising comprising:
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extracting at least a portion of data from a non-text object;
analyzing the data extracted from the non-text object to ascertain its content; and
determining at least one contextual advertisement to present to a user based at least in part on the content of the data extracted from the non-text object. - View Dependent Claims (15, 16, 17, 18, 19)
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20. A contextual-based advertising system comprising:
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means for extracting and analyzing at least a portion of data from at least one of an image object, a video object, an audio object, and the metadata section of a file; and
means for determining at least one contextual advertisement to present to a user based at least in part on information extracted from the image, video, or audio object.
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Specification