System and method to merge pay-for-performance advertising models
First Claim
1. A method, comprising:
- determining an indicator of potential revenue for a first party from price information of a list of entities, the price information including first price information for a first type of advertisements and second price information for a second type of advertisements; and
sorting the list of entities into a first list based at least partially on the indicator of potential revenue.
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Accused Products
Abstract
Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisement of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a pay per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.
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Citations
37 Claims
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1. A method, comprising:
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determining an indicator of potential revenue for a first party from price information of a list of entities, the price information including first price information for a first type of advertisements and second price information for a second type of advertisements; and
sorting the list of entities into a first list based at least partially on the indicator of potential revenue. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21)
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22. A machine readable medium containing instructions which when executed perform a method, comprising:
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determining an indicator of potential revenue for a first party from price information of a list of entities, the price information including first price information for a first type of advertisements and second price information for a second type of advertisements; and
sorting the list of entities into a first list based at least partially on the indicator of potential revenue.
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23. A data processing system, comprising:
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means for determining an indicator of potential revenue for a first party from price information of a list of entities, the price information including first price information for a first type of advertisements and second price information for a second type of advertisements; and
means for sorting the list of entities into a first list based at least partially on the indicator of potential revenue.
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24. A method, comprising:
determining automatically a click bid amount for a first pay per click advertisement, the first advertisement to provide a phone number of a second pay per call advertisement, the click bid amount to be determined based on a call bid amount for the second advertisement. - View Dependent Claims (25, 26, 27, 28)
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29. A machine readable medium containing instructions which when executed perform a method, comprising:
determining automatically a click bid amount for a first pay per click advertisement, the first advertisement to provide a phone number of a second pay per call advertisement, the click bid amount to be determined based on a call bid amount for the second advertisement.
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30. A data processing system, comprising:
means for determining automatically a click bid amount for a first pay per click advertisement, the first advertisement to provide a phone number of a second pay per call advertisement, the click bid amount to be determined based on a call bid amount for the second advertisement.
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31. A method, comprising:
converting first price information for an advertisement of a first type to equivalent price information for a second type of advertisements. - View Dependent Claims (32, 33, 34, 35)
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36. A machine readable medium containing instructions which when executed perform a method, comprising:
converting first price information for an advertisement of a first type to equivalent price information for a second type of advertisements.
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37. A data processing system, comprising:
means for converting first price information for an advertisement of a first type to equivalent price information for a second type of advertisements.
Specification