Method and system for enabling commerce from broadcast content

• US 20060184960A1
• Filed: 02/14/2006
• Published: 08/17/2006
• Est. Priority Date: 02/14/2005
• Status: Abandoned Application

• Current Assignee: Universal Music Group Incorporated (Universal Music Group NV)
• Original Assignee: Universal Music Group Incorporated (Universal Music Group NV)
• Inventors: Radbel, Dmitry, Horton, Chris, Bronikowski, Jeffrey, Soroka, Howard
• Application Number:
  US11/354,351
• Publication Number:
  US 20060184960A1
• Time in Patent Office: Days
• US Class Current: 725/25
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: H04H 60/33 Arrangements for monitoring the users' behaviour or opinions
• CPC Class Codes: H04H 60/37 for identifying segments of broadcast information, e.g. scenes or extracting programme ID
• CPC Class Codes: H04H 60/52 of users
• CPC Class Codes: H04H 60/74 using programme related information, e.g. title, composer or interpreter
• CPC Class Codes: H04L 65/612 for unicast
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02

Abstract

The present invention is a method and system of allowing a user to receive additional information regarding broadcast content. A user'"'"'s playback device is provided with an “Info Button” that can be clicked by the user to tag the content or sub-content while experiencing the content or sub-content. The user can be provided with information and/or commerce opportunities relating to the tagged content. Identifiers, markers and fingerprints that can identify the individual content and sub-content can be captured by the playback device when the Info Button is clicked. A Content ID can be transmitted or played back with the content and can be a unique identifier to the content. Further, a Broadcast ID, a FSA ID and a Device Manufacturer ID can also be transmitted or associated with the content.

Claims

1. ) A method for determining at least one of information and a commerce opportunity for content in a broadcast stream such as an internet radio stream or FM broadcast,, comprising the steps of:

selecting, by the user, a specific piece of content in the stream;

capturing at least one selected content identifier associated with the selected content;

transmitting the at least one selected content identifier to an FSA; and

resolving, by the FSA, the at least one selected content identifier into a selected content information containing at least one of the information and the commerce opportunity.

2. ) The method of claim 1, further comprising the step of transmitting the selected content information to the user.

3. ) The method of claim 1, wherein the capturing step comprises the steps of:

capturing a portion of the content;

calculating at least one of a content fingerprint and a content marker;

optionally, determining the at least one selected content identifier from at least one of the content fingerprint and the content marker; and

optionally, using at least one of the content fingerprint and the content marker as the tagged content identifier.

4. ) A system for enabling commerce associated with broadcast content comprising:

a broadcast system such as a FM radio station, digital TV station, internet radio streaming server, etc. which includes content and broadcaster identifiers with broadcast content

a receiving device having a built in or peripheral “

Info button”

such as an FM radio or TV with an info button on the remote control, which captures identifiers present in the broadcast stream when the Info button is pressed;

a processor designed to take the identifiers captured by the receiving device and forward them over a digital network such as the internet to a resolving service and presents the results received back from the resolving service to the user;

a resolving service maintaining a database of identifiers and associated purchase or information opportunities at retail, advertiser, or 3rd party web sites and which looks up the identifiers it receives and returns relevant purchase or information options back to a user.

5. ) The system as in claim 4, wherein identifiers are generated using audio fingerprints and content markers,

wherein the receiving device captures portions of the audio rather than identifiers,

wherein the processor generates an audio fingerprint from the captured audio and sends it to the resolving service, and

wherein the resolving service content database maps the fingerprints it receives to the purchase or information opportunities.

6. ) The system as in claim 4, wherein data in the broadcast stream identifies which resolving service to use.

7. ) The system as in claim 4, wherein the data in the broadcast stream identifies the broadcaster and/or where the receiving device includes a device identifier and either or both identifiers are sent to the resolving service.

8. ) The system as in claim 4 wherein some or all of the identifiers are encrypted.

9. ) The system as in claim 4 where the resolving service maintains a database of transactions forwarded to retail, advertiser, or 3rd party web sites for the purpose of paying one or both of the broadcaster and device manufacturer when a transaction results in a sale to the user, ad click, or other revenue generating event.

10. ) The system as in claim 4, further comprising a Domain Name Service (DNS) resolving the resolving service identifier in the resolving service address.

11. ) The system as in claim 4, wherein the broadcaster is an internet streaming service.

12. ) A method or determining at least one of information and a commerce opportunity for content in a broadcast stream such as an internet radio stream or FM broadcast,, comprising the steps of:

selecting a piece of content;

capturing at least one identifier associated with the content;

forwarding the content identifier and other relevant identifiers to a resolving service;

computing information or purchase opportunities associated with the identified content; and

returning the information or purchase opportunities to the user.

13. ) A method for generating a fingerprint, comprising the steps of:

selecting a piece of content;

capturing a portion of the content;

computing a fingerprint from the captured portion; and

using the fingerprint as the selected content identifier or determining the selected content identifier from the fingerprint.

14. ) A method for generating a marker;

comprising the steps of;

selecting a piece of content;

capturing a content marker;

determining the selected content identifier; and

using the content identifier.