Mobile display

• US 20060187141A1
• Filed: 02/18/2005
• Published: 08/24/2006
• Est. Priority Date: 02/18/2005
• Status: Active Grant

• Current Assignee: The Procter & Gamble Company
• Original Assignee: The Procter & Gamble Company
• Inventors: Weis, Judd Warren, Bariguian, Gilles
• Granted Patent: US 7,948,447 B2
• Time in Patent Office: Days
• US Class Current: 345/1.100
• CPC Class Codes: E04B 2/7433 with panels and support posts
• CPC Class Codes: E04H 1/1272 Exhibition stands
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 99/00 Subject matter not provided for in other groups of this subclass

Abstract

A mobile, multi-room display environment. The display environment has a first room, the first room having a first set of sensory cues, and a second room, the second room having a second set of sensory cues substantially different from the first set of sensory cues. The first and second rooms are designed for temporary use and can be easily disassembled for transport from one location to another.

Claims

1. A mobile, multi-room display comprising,

a. a first room, said first room having a first set of sensory cues;

b. a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues; and

c. wherein said first and second rooms are designed to be cratable or palletizeable.

2. The mobile display of claim 1, wherein said sensory cues in each of said first and second rooms are chosen to be relevant to a predetermined category of a population.

3. The mobile display of claim 2, where said population is a population of babies.

4. The mobile display of claim 2, wherein said population is a population of adult females.

5. The mobile display of claim 2, wherein said predetermined category is chosen from the group consisting of pre-teen and early teen girls at the onset of menstruation, young, childless women, and mothers and older women.

6. The mobile display of claim 2, wherein said predetermined category is chosen from the group consisting of newborn babies, infants, crawlers, toddlers, and walkers.

7. The mobile display of claim 2, wherein said sensory cues in each of said first and second rooms are chosen to be relevant to a progression of life stages in said predetermined category of a population.

8. The mobile display of claim 1, wherein said first and second rooms are connected by a common doorway.

9. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a bed, an un-made bed, hanging clothing in a closet, clothing on said bed or on a floor, pictures, posters, mirrors, compact discs, a music system, a video display means, a computer, a desk, incandescent lighting, and a mirror.

10. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a refrigerator, an oven, a table and chairs, a sink, cleaning supplies, a food pantry, a dishwasher, tile flooring, hardwood flooring, linoleum flooring, fluorescent lighting, and a curtained window.

11. The mobile display of claim 1, wherein said first sensory cues include visual cues chosen from the group consisting of a rack of hanging clothing, shelves of folded clothes, pictures of models modeling clothing, racks of hanging accessories, display counters containing items for sale, wall advertising, posters, and fitting rooms.

12. The mobile display of claim 1, further comprising a third room, said third room having a third set of sensory cues substantially different from said first and second sets of sensory cues.

13. The mobile display of claim 1, further comprising a fourth room, said fourth room having a fourth set of sensory cues substantially different from said first, second and third sets of sensory cues.

14. A mobile, multi-room display for displaying and communicating benefits of consumer products comprising,

a. a first room, said first room having a first set of sensory cues;

b. a second room, said second room having a second set of sensory cues substantially different from said first set of sensory cues;

c. a third room, said third room having a third set of sensory cues substantially different from said first and second set of sensory cues;

d. said first sensory cues including visual cues chosen from the group consisting of a bed, an un-made bed, hanging clothing in a closet, clothing on said bed or on a floor, pictures, posters, mirrors, compact discs, a music system, a video display means, a computer, a desk, incandescent lighting, and a mirror;

e. or said first sensory cues including visual cues chosen from the group consisting of a refrigerator, an oven, a table and chairs, a sink, cleaning supplies, a food pantry, a dishwasher, tile flooring, hardwood flooring, linoleum flooring, fluorescent lighting, and a curtained window;

f. or said first sensory cues including visual cues chosen from the group consisting of a rack of hanging clothing, shelves of folded clothes, pictures of models modeling clothing, racks of hanging accessories, display counters containing items for sale, wall advertising, posters, and fitting rooms; and

g. wherein said mobile, multi-room display is cratable or palletizeable.

15. The mobile, multi-room display of claim 14, wherein said sensory cues in each of said first, second and third rooms are chosen to be relevant to a progression of life stages in a predetermined category of a population.

16. A mobile display for displaying and communicating the benefits of feminine care products, said display comprising a set of sensory cues chosen to be relevant to a stage in a menstruating woman'"'"'s life.

17. The mobile display of claim 16, wherein said display is cratable or palletizeable.

18. The mobile display of claim 16, wherein said stages of a menstruating woman'"'"'s life are chosen from the group consisting of pre-teen and early teen girls at the onset of menstruation;

young, childless women; and

mothers and older women.

19. The mobile display of claim 16, wherein said display comprises at least two rooms, each room having a set of sensory cues relevant to a different stage in a menstruating woman'"'"'s life.

20. The mobile display of claim 16, wherein said feminine care products comprise products chosen from the group consisting of feminine hygiene products, beauty care products, hair care products, skin care products, lotions, perfumes, fragrances, aroma-therapy products, makeup products, and health care products.