Delivering targeted advertising to mobile devices
First Claim
Patent Images
1. A method for loading a layout with advertising item data, comprising:
- parsing layout header data;
building a layout item object;
replacing global layout variable with values;
replacing local layout variables with data from content objects; and
creating display data.
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Abstract
A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.
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Citations
19 Claims
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1. A method for loading a layout with advertising item data, comprising:
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parsing layout header data;
building a layout item object;
replacing global layout variable with values;
replacing local layout variables with data from content objects; and
creating display data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A method for allowing customers to manage their advertising campaigns, comprising:
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creating a client delivered advertising item relative to a product or service of a customer;
creating a new demographic profile for client targeting;
creating a new advertising campaign that links content deliverables and demographic profiles relative to the advertising item;
launching the new advertising campaign; and
viewing advertising campaign results by the customer. - View Dependent Claims (12, 13, 14, 15, 16, 17)
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18. A method of downloading advertising items from a host server to a portable device of a client, comprising:
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receiving at the host server a client device information relative to the client'"'"'s portable device;
determining, from the client'"'"'s device information, the model or version of the client'"'"'s portable device;
in response to the step of determining, embedding a client ID in the client'"'"'s portable device; and
delivering client software from the host server to the client'"'"'s portable device, the client software being used for downloaded advertising items relative to a product or service from the host server to the client'"'"'s portable device. - View Dependent Claims (19)
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Specification