Delivering targeted advertising to mobile devices

• US 20060190330A1
• Filed: 02/06/2006
• Published: 08/24/2006
• Est. Priority Date: 02/04/2005
• Status: Active Grant

• Current Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Original Assignee: Cellfire, Inc. (Catalina Marketing Corporation)
• Inventors: Dusing, Brent, Tollinger, Preston
• Granted Patent: US 9,785,973 B2
• Time in Patent Office: Days
• US Class Current: 705/14.14
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 40/106 Display of layout of documents; Previewing
• CPC Class Codes: G06F 40/186 Templates
• CPC Class Codes: G06Q 20/387 Payment using discounts or coupons relating to marketing G06Q30/02
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0212 Chance discounts or incentives
• CPC Class Codes: G06Q 30/0226 Incentive systems for frequent usage, e.g. frequent flyer miles programs or point systems
• CPC Class Codes: G06Q 30/0235 constrained by time limit or expiration date
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0276 Advertisement creation
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: H04M 3/4878 Advertisement messages

Abstract

A method for loading a layout with advertising item data is provided. Layout header data is parsed. A layout item object is then built. Global layout variables are replaced with values. Local layout variables are replaced with data from content objects. Displayed data is then created.

Claims

1. A method for loading a layout with advertising item data, comprising:

parsing layout header data;

building a layout item object;

replacing global layout variable with values;

replacing local layout variables with data from content objects; and

creating display data.

2. The method of claim 1, wherein the advertising item data is selected from, a list of merchants, special event data, a coupon, an ad, a contest, and a loyalty card.

3. The method of claim 1, further comprising:

determining for each layout item object if it is a loop layout item.

4. The method of claim 1, wherein the step of parsing layout header data includes:

parsing out ID numbers representing the layout; and

parsing out global settings associated with the layout;

5. The method of claim 1, wherein the step of building a layout item object includes:

parsing layout component strings in a layout;

for each component string, creating object containing data structures.

6. The method of claim 5, wherein the step of replacing global layout variable with values includes:

replacing with a global value from a settings file for each unresolved global variable in the created object containing data structures

7. The method of claim 6, wherein the step of replacing local layout variables with data from content objects includes:

locating each local variable in the created object containing data structures;

looking up variables in an associated content object; and

replacing variables from created object containing data structures with a value from the content object.

8. The method of claim 7, further comprising:

completing calculations associated with the variables.

9. The method of claim 8, further comprising:

converting at least a portion of the variable string representations into another data of type.

10. The method of claim 9, further comprising:

painting at least a portion of converted and non-converted data onto the screen of a client'"'"'s portable device.

11. A method for allowing customers to manage their advertising campaigns, comprising:

creating a client delivered advertising item relative to a product or service of a customer;

creating a new demographic profile for client targeting;

creating a new advertising campaign that links content deliverables and demographic profiles relative to the advertising item;

launching the new advertising campaign; and

viewing advertising campaign results by the customer.

12. The method of claim 11, wherein the step of creating a client delivered advertising item relative to a product or service of a customer includes:

selecting a layout to use as a base for content display;

entering data and uploading images to fill spaces in the selected layout; and

saving and naming the entered data and uploaded images.

13. The method of claim 12, further comprising:

creating a customized layout for a customer'"'"'s advertising item.

14. The method of claim 12, wherein the step of creating a new demographic profile for client targeting includes:

(a) providing customers with an opportunity to select client demographic parameters;

(b) providing customers with an opportunity to select scores for preferred client demographic data;

(c) displaying an estimated delivery count of content of the advertising item and allowing customers to repeat steps (a) and (b);

(d) selecting optional boosters to increase delivery probabilities of the advertising item, wherein the boosters are selected from at least one of, placement of coupons in a ranked ordering, preferred coupon display location on a screen of the portable device, size and quantity of graphics used, fonts, and client alerts.

saving and naming a demographic profile by the customer.

15. The method of claim 14, wherein the step of creating a new advertising campaign that links content deliverables and demographic profiles relative to the advertising item includes:

selecting the saved and named entered data and uploaded images;

selecting the saved and named demographic profile;

establishing start and end dates for the advertising campaign;

indicating maximum costs or impressions of clients relative to the advertising item for the advertising campaign; and

approving by the customer a final advertising campaign.

16. The method of claim 15, further comprising:

sending the final campaign data to a host server.

17. The method of claim 11, wherein the step of viewing advertising campaign results by the customer includes:

providing customer accesses advertising campaign results; and

viewing by the customer at least one of, number of discounts redeemed, number of discounts viewed, demographic breakdown of clients who redeemed or viewed;

geographic breakdown of above, temporal breakdown of above, and total costs of the advertising campaign.

18. A method of downloading advertising items from a host server to a portable device of a client, comprising:

receiving at the host server a client device information relative to the client'"'"'s portable device;

determining, from the client'"'"'s device information, the model or version of the client'"'"'s portable device;

in response to the step of determining, embedding a client ID in the client'"'"'s portable device; and

delivering client software from the host server to the client'"'"'s portable device, the client software being used for downloaded advertising items relative to a product or service from the host server to the client'"'"'s portable device.

19. The method of claim 18, further comprising:

creating an account for the client in response to the client'"'"'s device information.