System and method for promoting internet auction listings in public & private venues

• US 20060190384A1
• Filed: 09/29/2005
• Published: 08/24/2006
• Est. Priority Date: 02/18/2005
• Status: Abandoned Application

• Current Assignee: Symon Communications Incorporated
• Original Assignee: Symon Communications Incorporated
• Inventors: Fleming, Todd B., Ansley, Charles H., Gurley, Steven L.
• Application Number:
  US11/239,181
• Publication Number:
  US 20060190384A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

According to an embodiment of the invention, a method of promoting an auction item has been provided that includes providing a venue promotion option to a user. The venue promotion option includes a list of venues where information concerning auction listings can be displayed. Instructions are received from the user, which contain a selection of at least one of the venues in which to display information regarding at least one auction listing. The at least one auction listing is listed on a listing page of a website of an auction firm.

Claims

1. A method of promoting an auction item, the method comprising:

providing a venue promotion option to a user, the venue promotion option including a list of venues where information concerning internet auction listings can be displayed;

receiving instructions from the user, the instructions containing a selection of at least one of the venues in which to display information regarding at least one auction listing, the at least one auction listing listed on a listing page of a website of an auction firm;

formatting the information regarding the at least one auction listing for display at the at least one of the venues; and

communicating the information regarding the at least one auction listing to the at least one of the venues through a communication network for displaying on an electronic video display at the at least one of the venues.

2. The method of claim 1, further comprising:

displaying the information regarding the at least one auction listing to patrons of the at least one of the venues who did not request to view the information regarding the at least one auction listing.

3. The method of claim 1, wherein the information regarding the at least one auction listing is received at the at least one of the venues from the communication network by a video controller, further comprising:

communicating the information regarding the at least one auction listing from the video controller to the electronic video display, wherein at least a portion of the communication is wireless.

4. The method of claim 1, the method further comprising:

providing a website which contains the information regarding the at least one auction listing displayed at the venue during a particular time period.

5. The method of claim 4, wherein the time period is a day.

6. A method of promoting an auction item, the method comprising:

providing a venue promotion option to a user, the venue promotion option including a list of venues where information concerning auction listings can be displayed; and

receiving instructions from the user, the instructions containing a selection of at least one of the venues in which to display information regarding at least one auction listing, the at least one auction listing listed on a listing page of a website of an auction firm.

7. The method of claim 6, wherein the user is an auction seller.

8. The method of claim 6, wherein the user is the auction firm.

9. The method of claim 6, wherein the user is a merchant.

10. The method of claim 6, wherein the at least one of the venues is selected from the group consisting of restaurants, stores, airports, airplanes, train stations, trains, clubs, cruise liners, bars, hotels, corporate lobbies, corporate break rooms, corporate cafeterias, concert halls, convention centers, restrooms, stadiums, building lobbies, elevators, buildings, and cab stands.

11. The method of claim 6, wherein

the list of venues are grouped into venue groups, according to a common feature amongst the venues in a venue group;

and

the instructions contain a selection of at least one venue group in which to display information regarding the at least one auction listing.

12. The method of claim 6, wherein providing a venue promotion option to the user and receiving instructions from the user are carried out by the auction firm.

13. The method of claim 6, wherein providing a venue promotion option to a user and receiving instructions from the user are carried out by a service provider other than the auction firm.

14. The method of claim 6, wherein the venue promotion option is provided on the website of the auction firm.

15. The method of claim 6, wherein the venue promotion option is hosted on a website of a service provider other than the auction firm.

16. The method of claim 6, further comprising:

dynamically updating the list of venues.

17. The method of claim 6, wherein providing the venue promotion option to a user includes utilizing logic to suggest venues where the user may be interested in displaying the information regarding the at least one auction listing, the logic generating the list of venues according to the information regarding the at least one auction listing.

18. The method of claim 17, wherein the logic utilizes a correlation between the information regarding the at least one auction listing and information regarding the venues.

19. The method of claim 17, wherein the logic utilizes results obtained from tracking of information regarding auction listings previously displayed in venues.

20. The method of claim 6, further comprising:

formatting the information regarding the at least one auction listing for display at the at least one of the venues.

21. The method of claim 20, further comprising:

communicating the information regarding the at least one auction listing to the at least one of the venues through a communication network for displaying at the at least one of the venues.

22. A method of promoting an auction item, the method comprising:

receiving, at a venue where people congregate, information regarding at least one auction listing from a communication network, the at least one auction listing listed on a listing page of a website of an auction firm; and

displaying the information regarding the at least one auction listing to at least one patron of the venue who did not request to view the information regarding the at least one auction listing.

23. The method of claim 22, wherein displaying the information regarding the at least one auction listing is carried out on an electronic video display.

24. The method of claim 22, further comprising:

providing a venue promotion option to a user, the venue promotion option including a list of venues where information concerning auction listings can be displayed;

receiving instructions from the user, the instructions containing a selection of the venue.

25. The method of claim 22, wherein the at least one auction listing is a plurality of auction listings, each of the plurality of auction listings listed on a listing page of the website of the auction firm;

the method further comprising;

providing free limited internet access at the venue, wherein

the free limited internet access is limited to particular web pages, and

at least some of the particular web pages are the listing pages of the website of the auction firm corresponding to the plurality of auction listings.

26. The method of claim 22, further comprising:

providing a website which contains the information regarding the plurality of auction listings displayed during a particular time period.

27. The method of claim 26, wherein the particular time period is a day.

28. The method of claim 26, further comprising:

providing links on the website to the each of the listing pages corresponding to the information regarding the plurality of auction listings displayed in the venue during the particular time period.

29. The method of claim 22, wherein the at least one auction listing is a plurality of auction listings, each of the plurality of auction listings listed on a listing page of the website of the auction firm;

the method further comprising;

dynamically rotating the presentation of information regarding each of the plurality of auction listings, the information regarding each of the plurality of auction listings displayed for at a least a specified time period.

30. The method of claim 29, further comprising:

dynamically rotating a display of an advertisement and venue content with the information regarding the plurality of auction listings, the venue content comprising a logo or brand of the venue.

31. The method of claim 30, further comprising:

determining a schedule for rotation of the advertisement, the venue content, and the information regarding the plurality of auction listings.

32. The method of claim 29, wherein

the venue is a venue group comprising a plurality of venues, and

the information regarding the plurality of auction listings is displayed in each of the plurality of venues.

33. The method of claim 29, further comprising:

acquiring at least a portion of the information regarding the plurality of auction listings from the auction firm;

formatting the information regarding the plurality of auction listings for display at the venue; and

communicating the information regarding the plurality of auction listings to the venue through the communication network.

34. The method of claim 29, further comprising:

receiving a bid on one of the plurality of auction listings from a patron at the venue, the receipt of the bid tied to at least some of the information regarding the plurality of auction listings.

35. The method of claim 34, wherein the bid is received from a wireless phone.

36. The method of claim 35, wherein the bid is received from a Short Message Service (SMS) message communicated from the wireless phone.

37. The method of claim 35, wherein the bid is received from Dual Tone Multi-Frequency (DTMF) signals communicated from the wireless phone, the DTMF signals recognizable by a processor.

38. The method of claim 34, wherein the bid is received from a wireless laptop.

39. The method of claim 38, wherein the bid is communicated from the wireless laptop using a Wireless Application Protocol (WAP).

40. The method of claim 34, wherein the bid is received from a wireless PDA.

41. The method of claim 34, wherein the bid is received from a telephone.

42. The method of claim 41, wherein the bid is received from Dual Tone Multi-Frequency (DTMF) signals communicated from the telephone, the DTMF signals recognizable by a processor.

43. A system for promoting auction listings in a venue, the system comprising:

a controller for receiving information regarding at least one auction listing from a communication network, the at least one auction listing listed on a listing page of a website of an auction firm; and

a display, located at a venue where people congregate and communicatively coupled to the controller, the display operable to display the information regarding the at least one auction listing to at least one patron of the venue who did not request to view the information regarding at least one auction listing.

44. The system of claim 43, wherein the communicative coupling between the display and the controller is at least partially wireless.

45. The system of claim 43, the system further comprising:

a content intermediary component, operable to;

acquire at least a portion of the information regarding the at least one auction listing from the auction firm;

format the information regarding the at least one auction listing for display at the venue; and

communicate the information regarding the at least one auction listing to the venue through the communication network.

46. A method of promoting auction listings listed on listing pages of a website of an auction firm, the method comprising:

providing free limited internet access at a venue where people congregate, wherein

the free limited internet access is limited to particular web pages, and

at least some of the particular web pages are the listing pages of the website of the auction firm corresponding to the auction listings.

47. The method of claim 46, wherein the at least some of the particular web pages are additionally accessible through paid internet access.

48. The method of claim 46, further comprising:

receiving instructions from a user to display the auction listings in a particular venue, wherein the free limited internet access is provided in the particular venue.

49. The method of claim 48, wherein at least one of the particular web pages is a website with links to the listing pages for each of the auction listings requested to be displayed at the particular venue.