Dynamic bidding, acquisition and tracking of e-commerce procurement channels for advertising and promotional spaces on wireless electronic devices
First Claim
1. A method for procuring an advertising channel for a wireless electronic space, including the acts of:
- requesting an advertising channel on a set of wireless consumer electronic devices from an advertising channel vendor based on a set of exposure criteria;
determining an available portion of said set of wireless consumer electronic devices;
allowing a purchaser of advertisements in said advertising channel to determine the value of purchasing said advertising channel; and
if acceptable to said purchasers, then purchasing said advertising channel from said vendor; and
placing one or more communications from a content source, with an electronic space provider, so that said advertisement is viewable on said wireless device.
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Abstract
The present invention assists the critical real-time decision making required to make important decision on bidding on various customer procurement commodities in a wireless display advertising markets. The invention provides dynamic pricing as a function of the criteria of the wireless advertising criteria, such as exposures, type of advertisers and geography. In a preferred embodiment, the present invention is a virtual or physical e-commerce application with an interface connected to the wireless advertisement procurement vendors (either the advertising vendor or the wireless telecommunication vendor). A pool of bidders can analyze any tracking data for effective placement in the wireless advertising spaces, such as cell phones, PDAs, or laptops connected to a public or private WAN, based on a number of factors.
56 Citations
13 Claims
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1. A method for procuring an advertising channel for a wireless electronic space, including the acts of:
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requesting an advertising channel on a set of wireless consumer electronic devices from an advertising channel vendor based on a set of exposure criteria;
determining an available portion of said set of wireless consumer electronic devices;
allowing a purchaser of advertisements in said advertising channel to determine the value of purchasing said advertising channel; and
if acceptable to said purchasers, then purchasing said advertising channel from said vendor; and
placing one or more communications from a content source, with an electronic space provider, so that said advertisement is viewable on said wireless device. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for purchasing an advertisement on a wireless electronic device, include the acts of:
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requesting the purchase of said advertisement on a wireless electronic device from an advertising vendor, said requesting taking place over an Internet connection and including at least two wireless placement criteria and a preliminary purchasing amount;
allowing said purchase of said advertisement to take place, if said preliminary purchasing amount meets an advertising value threshold;
if said preliminary purchasing amount does not meet an advertising value threshold, allowing for an alternate purchasing amount from one or more purchasers; and
placing an advertisement on said wireless device if and when said advertisement is purchased. - View Dependent Claims (9, 10, 11, 12, 13)
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Specification