Content distribution system and method

• US 20060190401A1
• Filed: 02/16/2006
• Published: 08/24/2006
• Est. Priority Date: 09/21/1999
• Status: Active Grant

• Current Assignee: Quantum Stream, Inc. (XpresSpa Group, Inc. (f/k/a FORM Holdings Corp.))
• Original Assignee: QuantumStream Systems, Inc.
• Inventors: Akadiri, Tayo
• Granted Patent: US 7,831,512 B2
• Time in Patent Office: Days
• US Class Current: 705/50
• CPC Class Codes: G06F 40/143 Markup, e.g. Standard Generalized Markup Language [SGML] or Document Type Definition [DTD]
• CPC Class Codes: G06Q 30/00 Commerce
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

Methods, systems, and articles of manufacture consistent with the present invention provide an electronic marketplace that matches units of content from secondary content providers with suitable vacancies from primary content providers. Vacancies may constitute, or be included in, any digital transmission containers, such as a television or radio programming, web pages, and the like. Specifically, the electronic marketplace automatically matches content offered by secondary content providers with vacancies offered by primary content providers thus filling the vacancies in these containers through a real-time content trading, placement, and distribution system. To do so, attributes associated with the vacancies and with units of secondary content are used to trade and match suitable vacancies with suitable content. This invention enables both secondary content owners and vacancy owners (primary content providers) to obtain the full commercial benefit of their secondary content and containers.

Claims

1. A method for creating within a primary content of a digital medium a vacancy, using a data processing system, comprising:

defining the vacancy, wherein attributes are associated with the vacancy;

reserving the vacancy as a designated region in the primary content of the digital medium to be filled by a secondary digital content,

wherein the attributes of the vacancy are used to determine how and/or when the vacancy is to be filled by the secondary digital content.

2. The method of claim 1, wherein defining the vacancy comprises embedding digital data within the primary content, wherein the digital data comprises a hyper text markup language (HTML), an extended markup language (XML), or a combination thereof.

3. The method of claim 1, wherein defining the vacancy comprises creating a vacancy definition as data within a metadata file, the data being associated with the content that contains the vacancy to determine the location of the vacancy.

4. The method of claim 1, wherein defining the vacancy comprises embedding special characters within the primary digital content.

5. The method of claim 1, further comprising defining a plurality of vacancies within the primary content, wherein attributes are associated with each of the plurality of vacancies.

6. The method of claim 1, wherein defining the vacancy comprises defining dynamic attributes among the vacancy attributes, wherein values of the dynamic attributes are resolved in the process of transmitting information about the vacancy to a service provider for content to fill the vacancy, wherein the values are resolved from properties of the ambient content, or from properties known to an application software that interacts with the vacancy, or from consumer identifying properties, or from any resolvable value that can be mapped to a dynamic attribute in the process of transmitting the vacancy.

7. The method of claim 1, wherein defining the vacancy comprises defining static attributes among the vacancy attributes, wherein values of the static attributes do not change between the definition of the values and the transmission of the vacancy information for content to fill the vacancy, wherein the static attributes comprise pre-designated content preferences, properties of the vacancy owner, or properties of an ambient content, or a combination of two or more thereof.

8. The method of claim 1, wherein defining the vacancy comprises assigning a unique alphanumeric identifier to the vacancy, as an attribute, so that the identifier unambiguously refers to the vacancy and so that other attributes of the vacancy can alternately be stored at a service provider and correlated to the vacancy through the unique identifier.

9. The method of claim 1, wherein defining the vacancy comprises implementing vacancy definitions in the content in the form of embedded XML, or HTML tags, wherein in a normal course of HTTP/HTTPS, the embedded XML or HTML tags can further notify server software and merge snap-in content into the vacancy.

10. The method of claim 1, wherein defining the vacancy comprises assigning the vacancy an attribute of default content, the default content being used to determine the content that fills the vacancy in the event that no available snap-in is found.

11. The method of claim 1, wherein defining the vacancy comprises using software to create the definition.

12. A method for creating a unit of digital content for distributing, using a data processing system, comprising:

defining a snap-in, wherein the digital content is associated with the snap-in and attributes are associated with the snap-in,

wherein the digital content comprises textual content, binary content, video content or audio content, or a combination of two or more thereof.

13. The method of claim 12, wherein defining the snap-in comprises associating content with the snap-in, wherein the associating of the content comprises including the content directly within the snap-in definition or including meta-data sufficient to resolve the content within the snap-in definition.

14. The method of claim 12, wherein defining the snap-in comprises defining dynamic attributes among the snap-in attributes, wherein the dynamic attributes have values resolved in the process of resolving and transmitting the snap-in'"'"'s content to fill a designated vacancy, wherein the values of the dynamic attributes are resolved from properties of a vacancy'"'"'s content container, or properties of the vacancy, or properties known to an application software that interacts with the snap-in, or properties of the consumer, or any resolvable value that can be mapped to a dynamic attribute in the process of transmission of the snap-in.

15. The method of claim 12, wherein defining the snap-in comprises defining static attributes among the snap-in attributes, wherein the static attributes are attributes of the snap-in whose values do not change between their definition and the transmission of the snap-in'"'"'s content.

16. The method of claim 12, wherein defining the snap-in comprises defining an algorithm in a conventional or proprietary computer language to assemble specialized content dynamically and to render the content into an appropriate format for its destination medium.

17. The method of claim 12, wherein defining the snap-in comprises assigning the snap-in a unique alphanumeric identifier, as an attribute, so that the snap-in can be unambiguously referred to by the identifier.

18. The method of claim 12, wherein the content of the snap-in includes syndicated content, business information, personal information, entertainment content, educational content, an advertisement, or a digital storefront for consumer purchases, or a combination of two or more thereof.

19. The method of claim 12, wherein defining the snap-in comprises using software to create a definition of the snap-in.

20. A method for notifying a server in real-time about an available vacancy before the content containing the vacancy is distributed, the method executed in a data processing system, the method comprising:

detecting a vacancy within a primary content at a content distributor; and

transmitting vacancy attributes to a server.

21. The method of claim 20, wherein transmitting vacancy attributes to the server comprises creating a data structure in a memory that contains attributes of the available vacancy and other useful information about the consuming environment, wherein the data structure is configured to be transmitted as the vacancy notification.

22. The method of claim 20, wherein detecting the vacancy and transmitting the vacancy attributes comprises using an implementation compatible with HTTP/HTTPS/HTML/XML, wherein a vacancy definition in the consumer software is in the form of embedded HTML or XML tags with a uniform resource locator that may contain vacancy attributes, the uniform resource locator resolving to server software so that consumer software automatically detects the vacancy and transmits vacancy attributes to server software in the course of a normal HTTP/HTTPS process.

23. The method of claim 20, wherein detecting the vacancy and transmitting the vacancy attributes comprises running adapter software adapted for a medium in a network proxy with software, linked with software, or connected with software that is distributing content containing the vacancy, and detecting the vacancy either through metadata embedded in the content, or through metadata associated with the content, the adapter software then transmitting a vacancy notification, with attributes of the vacancy, to server software.

24. A method for delivering snap-in content upon request, executed in a data processing system, comprising:

receiving a request for a snap-in;

selecting a snap-in;

acquiring the snap-in content;

preparing the snap-in for delivery; and

providing the requesting client with information corresponding to the snap-in content.

25. The method of claim 24, wherein receiving the request for the snap-in comprises receiving a notification of a vacancy that requires the snap-in, with attributes of the vacancy.

26. The method of claim 24, wherein selecting the snap-in further comprises querying a repository or database for snap-ins and snap-in providers that are eligible based on a matching of the attributes of the vacancy, the snap-in and preferences of the providers of the digital assets.

27. The method of claim 24, wherein a preference of the vacancy or snap-in is defined by tracking the frequency of use or popularity of the vacancy or snap-in and assigning a value based on the frequency of use.

28. The method of claim 24, wherein selecting the snap-in comprises reading a preset vacancy attribute, the preset vacancy attribute designating a specific snap-in, and using the specific snap-in.

29. The method of claim 24, wherein selecting the snap-in comprises executing a financial transaction, wherein the transaction includes a buy, sell, or barter transaction, or a combination of two or more thereof, and wherein an object of the transaction is either the vacancy or the snap-in.

30. The method of claim 24, wherein selecting the snap-in comprises executing a financial transaction, wherein the transaction includes an automated auction.

31. The method of claim 24, wherein selecting the snap-in comprises creating a lease data structure, the lease containing information that records the event of selecting a digital asset for use according to terms including exclusivity, number of permitted uses, and/or other similar information that may derive from things including the attributes of the snap-in, vacancy, or stored preferences of the owners of these digital assets.

32. The method of claim 24, wherein selecting the snap-in comprises reading a pre-existing lease either for a vacancy or for a snap-in, and deciding based on the lease whether to permit the requested use of the requested snap-in or vacancy.

33. The method of claim 24, wherein selecting the snap-in comprises applying trading strategies, the trading strategies are definable within provider preferences or within the attributes of the snap-in and the vacancy so as to permit automated negotiation among owners of snap-ins and vacancies.

34. The method of claim 24, wherein acquiring the snap-in content comprises resolving the content, wherein the resolving of the data comprises fetching stored data, or dynamically generating the content on the fly by using SQL to extract content from a relational database, or VBScript to extract spreadsheet content, or IMAP to extract content from internet email servers, or SOAP to extract content from a web service, or by otherwise executing an algorithm in a conventional or proprietary computer language, or a combination of two or more thereof, to retrieve specialized content dynamically.

35. The method of claim 24, wherein acquiring the snap-in content comprises using a unique snap-in identifier supplied by a requestor to determine the specific snap-in content to resolve.

36. The method of claim 24, wherein preparing the snap-in for delivery further comprises rendering or formatting the content to suit a destination medium of the content or a vacancy environment as defined by attributes of the vacancy.

37. The method of claim 24, wherein preparing the snap-in for delivery comprises inserting information into the content to enable tracking of the consumer interaction with the snap-in content, wherein the inserted information includes information that arrived with a vacancy notification.

38. The method of claim 24, wherein providing the requesting client with information corresponding to the snap-in comprises delivering the snap-in to a client using a network transport protocol suitable to the medium, the network transport protocols include HTTP/HTTPS, SOAP, GPRS and TCP/IP.

39. The method of claim 24, wherein acquiring the snap-in content comprises bridging between a particular distribution medium and protocols of a service provider by including an adapter software running in a network proxy with the content distribution software, linked with the content distribution software, or connected with the content distribution software distributing the snap-in content, wherein the adapter software is configured to process snap-in content requests and transmit the snap-in content on behalf of a native software of the distribution medium.

40. A method for filling a vacancy, executed in a data processing system, comprising:

receiving a snap-in; and

merging information corresponding to content of the snap-in within a region reserved by the vacancy in a manner consistent with filling the vacancy.

41. The method of claim 40, wherein merging information corresponding to the snap-in content comprises using an implementation compatible with HTTP/HTTPS wherein the snap-in content is transmitted to an HTML compatible client as an HTML or XML element or elements via an HTTP/HTTPS URL, such that the snap-in content is merged with the web page in the normal course of HTTP/HTTPS transport and HTML rendering.

42. The method of claim 40, wherein merging information corresponding to the snap-in content comprises running an adapter software either in a network proxy with the content distribution software, linked with the content distribution software, or connected with the content distribution software, such that the adapter software is able to pre-process the content before consumption, knows the position of the vacancy either through embedded data in the content, or through metadata associated with the content, and the adapter software inserts the snap-in content in an appropriate place as defined by the vacancy.

43. A method of providing a broker for registering and discovering snap-ins and vacancies, executed in a data processing system, comprising:

permitting each one of a plurality of vacancy providers to submit information associated with themselves and their vacancies to a database;

permitting each one of a plurality of snap-in providers to submit information associated with themselves, their snap-ins to a database;

permitting parties seeking content assets to view available snap-ins or vacancies;

permitting parties to manually select a specific snap-in or vacancy for use;

permitting parties to bind a specific snap-in to a specific vacancy, so that the snap-in content will appear in the specific vacancy.

44. The method of claim 43, wherein permitting parties seeking content assets to see the available snap-ins or vacancies comprises allowing the parties to submit queries on desired attributes via a web application and presenting list and detail results through the web application.

45. The method of claim 43, wherein permitting parties seeking content assets to see the available snap-ins or vacancies comprises implementing in a web page whose merged content contains vacancies already filled with snap-in content or default content, whereby a consumer of the web page is able to click on a link embedded in the page that points to the service provider server, whereupon the same page is processed by service provider software to be displayed in the browser in such a manner that the vacancies and snap-ins become visible as content components, and may be clicked upon by the viewing party to buy, or use.

46. The method of claim 43, wherein permitting parties to manually select the specific snap-in or vacancy for use further includes executing a final transaction including buying, selling or bartering, or a combination of two or more thereof, to authorize the use of the snap-in or vacancy.

47. The method of claim 43, wherein permitting parties to manually bind a specific snap-in to a specific vacancy comprises customizing or personalizing the content of the snap-in by entering certain values for certain dynamic attributes.