Entertainment venue data analysis system and method

• US 20060195356A1
• Filed: 02/25/2005
• Published: 08/31/2006
• Est. Priority Date: 02/25/2005
• Status: Abandoned Application

• Current Assignee: Catherine Carter, Jordan Gross Richmond, Mark Nerenhausen, Tammy Gibson
• Original Assignee: Catherine Carter, Jordan Gross Richmond, Mark Nerenhausen, Tammy Gibson
• Inventors: Gibson, Tammy, Nerenhausen, Mark, Carter, Catherine, Richmond, Jordan Gross
• Application Number:
  US11/066,207
• Publication Number:
  US 20060195356A1
• Time in Patent Office: Days
• US Class Current: 705/7.31
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0202 Market predictions or forecasting for commercial activities
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0252 based on events or environment, e.g. weather or festivals

Abstract

A system and method for analyzing entertainment venue data for improved venue management, comprising conventional computer hardware and including compatible software application for compiling and manipulating event consumer and sales data as well as third party consumer demographic data, including classification of event data into a plurality of event-type clusters, correlation of consumer data and event cluster data, and performing manipulations of said data in response to user queries and displaying query results. In a preferred embodiment, associative query logic database technology is used to create a data cloud of event venue consumer and sales data as well as third-party sourced demographic data.

Claims

1. A computerized system for analyzing entertainment venue data for improved venue management, comprising:

a computer processor,

a display device, an input device and a data storage device, each communicating with said computer processor, and

compatible system software applications run for compiling and manipulating event venue consumer and sales data as well as third party sourced consumer demographic data, including classification of event data into a plurality of event-type clusters and correlation of consumer data and event cluster data, performing calculations and displaying graphically the results of such data manipulations and calculations.

2. The system of claim 1, wherein the system software applications and database utilize associative query logic database technology to provide more effective data harnessing by creating a data cloud compilation of said data.

3. The system of claim 1, wherein said software applications provide a graphical user interface customized for use by executive management providing overall financial summaries, mission critical analysis, productivity analytics and event portfolio analysis.

4. The system of claim 1, wherein said software applications provide a graphical user interface customized for use by marketing personnel providing marketing summaries by event cluster, sales curves, market trigger analytics and performance analytics.

5. The system of claim 1, wherein said software applications provide a graphical user interface customized for use by sales personnel providing financial summaries, mission critical analytics, sales channel analytics and sales forecasts.

6. A computerized method for analyzing entertainment venue data for improved venue management, comprising the steps of:

gathering event venue consumer and sales data,

obtaining third party consumer demographic data,

compiling said event venue consumer and sales office data and third party consumer demographic data into a searchable computer database,

classifying said data into a plurality of event-type clusters,

correlating said consumer data and event cluster data,

performing calculations using said data of said database in response to user queries,

and displaying results of such queries to said users.

7. The method of claim 6, whereby said data is arranged as a data cloud for maximum data manipulation.

8. The method of claim 6, wherein the compiling step is accomplished using associative query logic database technology.

9. The method of claim 6, wherein user query results are displayed graphically.