System and method for delivering content to users on a network
First Claim
1. A method for providing targeted content to a designated set of one or more interconnected computing resources, the method comprising:
- executing programmatic operations using resources that are private to the one or more connected devices, the executed operations including;
monitoring activities of one or more users of the designated set;
developing profile information of the one or more users, wherein the profile information is based at least in part on information determined from monitoring activities of the one or more users;
generating, from the profile information, a set of coded data that represent selection criteria;
communicating the set of coded data to a programmatic source external to the system, wherein when decoded, the represented selection criteria enables programmatic selection of content resources from a content library for the system.
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Accused Products
Abstract
Targeted content may be provided to a designated set of one or more interconnected resources. Programmatic operations are executed using resources that are private to the one or more interconnected devices. The operations, when executed, cause or result in (i) monitoring activities of one or more users of the designated set; (ii) developing profile information of the one or more users, where the profile information is based at least partially on information determined from monitoring activities of the one or more users; (iii) generating, from the profile information, a set of coded data that represent selection criteria; and (iv) communicating the set of coded data to a programmatic source external to the system, where the represented selection criteria enables programmatic selection of content resources from a content library for the system.
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Citations
20 Claims
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1. A method for providing targeted content to a designated set of one or more interconnected computing resources, the method comprising:
executing programmatic operations using resources that are private to the one or more connected devices, the executed operations including;
monitoring activities of one or more users of the designated set;
developing profile information of the one or more users, wherein the profile information is based at least in part on information determined from monitoring activities of the one or more users;
generating, from the profile information, a set of coded data that represent selection criteria;
communicating the set of coded data to a programmatic source external to the system, wherein when decoded, the represented selection criteria enables programmatic selection of content resources from a content library for the system. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A system for enabling targeted content to be delivered to one or more interconnected devices that comprise a designated set for one or more users, the system comprising:
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a profile engine configured to build one or more profiles of one or more users of the designated set;
a content requestor component that communicates a set of coded data to a programmatic source that is external to the designated set, wherein the set of coded data represents selection criteria determined from the one or more profiles, and wherein when the set of coded data is decoded by the external programmatic source, the represented selection criteria enables programmatic selection of content resources from a content library for the system. - View Dependent Claims (13, 14, 15, 16)
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17. A system for enabling targeted content to be delivered to one or more interconnected devices that comprise a designated set, the system comprising:
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a heuristic engine that is configured to;
receive heuristic model information to identify a set of heuristics;
identify profile information from the one or more users;
make a series of heuristic determinations using the identified profile information and the set of heuristics;
generate a coded data set based on the series of heuristic determinations; and
a content requester module configured to generate a request for content that is selected based on the coded data set.
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18. A method for enabling targeted content to be delivered to one or more interconnected devices that comprise a designated set, the method comprising:
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receiving heuristic model data to identify a set of heuristics;
identifying profile information from the one or more users;
making a series of heuristic determinations using the identified profile information and the set of heuristics; and
generating coded data set based on the series of heuristic determinations. - View Dependent Claims (19, 20)
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Specification