Information prioritisation system and method

• US 20060195443A1
• Filed: 02/09/2006
• Published: 08/31/2006
• Est. Priority Date: 02/11/2005
• Status: Abandoned Application

• Current Assignee: Local Pages Inc.
• Original Assignee: Eurekster, Inc.
• Inventors: Franklin, Gary Lee, Ryan, Grant James
• Application Number:
  US11/351,583
• Publication Number:
  US 20060195443A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

The present invention relates to an information prioritisation system which is preferably implemented using at least one computer system. This prioritisation system may be adapted to execute the steps of initially receiving an input results set with this results set including a subset of at least one advertiser result. The system provided may then calculate a rank value for each result within the input results set and then assign this calculated rank value to each result of the set. The system may then subsequently order the input results set into an output results set where the output results set formed is composed of a sequential array of results ordered by the calculated rank value assigned to each result. Computer executable instructions configured to implement such a system are also considered to be within the scope of the invention.

Claims

1. An information prioritisation system adapted to be implemented using at least one computer system, said prioritisation system being adapted to execute:

i) receiving an input results set, said results set including a subset of at least one advertiser result, and

ii) calculating a rank value for each result within the input results set and assigning said calculated value to each result of the set, and

iii) ordering the input results set into an output results set,

wherein said output results set is composed of a sequential array of results ordered by the calculated rank value assigned to each result.

2. An information prioritisation system as claimed in claim 1 wherein the calculation of a rank value for each result within the input results set includes:

a) receiving a result rank for each member of the input results set, and

b) calculating a relevance factor for at least one advertiser result present within the input results set, and

c) modifying the result rank assigned to said at least one advertiser result based on the relevance factor calculated for said at least one advertiser result.

3. An information prioritisation system as claimed in claim 1 wherein an input results set is supplied by a vertical search engine.

4. An information prioritisation system as claimed in claim 3 wherein advertiser results are included for advertisers with a commercial relationship with the vertical search engine.

5. An information prioritisation system as claimed in claim 1 wherein advertiser results are identified through a paid inclusion indexing process.

6. An information prioritisation system as claimed in claim 1 wherein the rank value calculated includes a discard rank value, where said discard rank value being associated to a result prevents the result being integrated into the output results set.

7. An information prioritisation system as claimed in claim 6 wherein a discard rank is applied to a result if a threshold number of advertiser results have been integrated into the input results set.

8. An information prioritisation system as claimed in claim 6 wherein a discard rank is applied to a particular result depending on content associated with said result.

9. An information prioritisation system as claimed in claim 2 wherein a relevance factor is calculated from a cumulative tally of the number of times a result has previously been selected by a user completing a search with the search term used to generate said input results set.

10. An information prioritisation system as claimed in claim 9 wherein a decay weighting is applied to the previous selection of the result by a user depending on the amount of time which has passed since said result was selected.

11. An information prioritisation system as claimed in claim 10 wherein the decay weighting applied reduces the effect of older selections of the result when compared with recent selections of the result when a relevance factor is calculated.

12. An information prioritisation system as claimed in claim 9 wherein an amplification weighting is applied to a previous user'"'"'s selection of a result when a relevance factor is calculated for said result.

13. An information prioritisation system as claimed in claim 12 wherein an amplification weighting is applied depending on an agreement between the search engine provider and an advertiser.

14. An information prioritisation system as claimed in claim 2 wherein a relevance factor for at least one result is calculated based on the identity of a searching user.

15. An information prioritisation system as claimed in claim 14 wherein cookie based information residing on a searching user'"'"'s computer system is used to identify a user.

16. An information prioritisation system as claimed in claim 2 wherein a single advertiser result is associated with a relevance factor.

17. An information prioritisation system as claimed in claim 2 wherein a collection of advertiser results are associated with a common relevance factor.

18. An information prioritisation system as claimed in claim 17 wherein user behaviour associated with any member of the collection of advertiser results is employed to modify the common relevance factor associated with said collection of advertiser results.

19. An information prioritisation system adapted to be implemented using at least one computer system, said prioritisation system being adapted to execute:

i) receiving a result rank assigned to each member of an input results set, and

ii) calculating a relevance factor for at least one advertiser result present within the input results set, and

iii) modifying the result rank assigned to said at least one advertiser result based on the relevance factor calculated for said at least one advertiser result, and

iv) ordering the input results set into an output results set, and

v) presenting the output results set to a user, and

vi) recording the users selection of at least one result from the output results set, and

vii) modifying a relevance factor associated with said selected result.

20. Computer executable instructions stored upon a computer readable medium, said instructions being adapted to execute:

i) receiving an input results set, said results set including a subset of at least one advertiser result, and

ii) calculating a rank value for each result within the input results set and assigning said calculated value to each result of the set, and

iii) ordering the input results set into an output results set,

wherein said output results set is composed of a sequential array of results ordered by the calculated rank value assigned to each result.

21. Computer executable instructions as claimed in claim 20 wherein the calculation of a rank value for each result within the input results set includes:

a) receiving a result rank for each member of the input results set, and

b) calculating a relevance factor for at least one advertiser result present within the input results set, and

c) modifying the result rank assigned to said at least one advertiser result based on the relevance factor calculated for said at least one advertiser result.

22. Computer executable instructions as claimed in claim 20 wherein the rank value calculated includes a discard rank value, where said discard rank value being associated to a result prevents the result being integrated into the output results set.

23. Computer executable instructions as claimed in claim 21 wherein a relevance factor is calculated from a cumulative tally of the number of times a result has previously been selected by a user completing a search with the search term used to generate said input results set.

24. Computer executable instructions as claimed in claim 23 wherein a decay weighting is applied to the previous selection of the result by a user depending on the amount of time which has passed since said result was selected.

25. Computer executable instructions as claimed in claim 23 wherein an amplification weighting is applied to a previous user'"'"'s selection of a result when a relevance factor is calculated for said result.