Apparatus and method for providing and obtaining product information through a broadcast signal

• US 20060195878A1
• Filed: 05/02/2006
• Published: 08/31/2006
• Est. Priority Date: 04/12/2000
• Status: Active Grant

• Current Assignee: LG Electronics, Inc. (LG Corporation)
• Original Assignee: LG Electronics, Inc. (LG Corporation)
• Inventors: Ryu, Han Seop, Kim, Young Kuk, Pack, Bok Hyun, Yun, Yeo Han, Ahn, Hyun
• Granted Patent: US 7,827,577 B2
• Time in Patent Office: Days
• US Class Current: 725/113
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/235 Processing of additional data, e.g. scrambling of additional data or processing content descriptors
• CPC Class Codes: H04N 21/2542 for selling goods, e.g. TV shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/435 Processing of additional data, e.g. decrypting of additional data, reconstructing software from modules extracted from the transport stream
• CPC Class Codes: H04N 21/4381 Recovering the multiplex stream from a specific network, e.g. recovering MPEG packets from ATM cells transmission of MPEG streams over ATM H04L12/5601
• CPC Class Codes: H04N 21/44012 involving rendering scenes according to scene graphs, e.g. MPEG-4 scene graphs
• CPC Class Codes: H04N 21/4725 using interactive regions of the image, e.g. hot spots details of information retrieval from the Internet by using URLs G06F16/955; processing chained hypermedia data for information retrieval G06F16/94
• CPC Class Codes: H04N 21/47815 Electronic shopping payment schemes, payment architectures or payment protocols for electronic shopping systems G06Q20/12
• CPC Class Codes: H04N 21/64322 IP
• CPC Class Codes: H04N 21/8153 comprising still images, e.g. texture, background image
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 21/858 Linking data to content, e.g. by linking an URL to a video object, by creating a hotspot
• CPC Class Codes: H04N 21/8586 by using a URL processing chained hypermedia data for information retrieval G06F16/94; information retrieval from the Internet by using URLs G06F16/955; URL in broadcast information H04H20/93; Web-based protocols H04L67/02
• CPC Class Codes: H04N 7/17318 Direct or substantially direct transmission and handling of requests

Abstract

The present invention relates to an apparatus and method for providing and obtaining product information through a broadcast signal. In this present invention, information identifying a product item, which is in a scene to be presented from a broadcast signal, is provided together with a broadcast signal, then a signal receiving terminal stores the product information for a new product item and displays the stored information to a viewer to select one product item while or after watching an interesting broadcast program, and transmits data identifying a selected product item to a predetermined web site and receives web site address for the selected item from that site. As a result, derailed information for the selected item is acquired from a server addressed by the received web site address.

Claims

1-14. -14. (canceled)

15. A method for displaying visual information, comprising:

receiving digital data;

extracting visual information from the received digital data using identifying (ID) information identifying the visual information; and

storing intra-coded visual information while displaying the visual information including the intra-coded visual information, wherein the intra-coded visual information is displayed based on a user'"'"'s sequential inputs with regard to a displayed item selection window.

16. The method of claim 15, wherein the digital data includes service information identified by the ID information.

17. The method of claim 16, wherein the intra-coded visual information includes intra-coded visual information associated with the service information.

18. The method of claim 16, wherein the intra-coded visual information is associated with entry information.

19. The method of claim 17, wherein the entry information is stored with the service information.

20. The method of claim 19, wherein the intra-coded visual information is accessed using the entry information.

21. The method of claim 18, wherein the entry information is an index representing an order.

22. The method of claim 16, wherein the service information includes a URL address.

23. The method of claim 16, wherein the service information includes icon image information identifying a product displayed in the intra-coded visual information.

24. The method of claim 16, wherein the service information includes position information indicating a position of the product in the intra-coded visual information.

25. The method of claim 16, wherein the service information is received separately from the visual information.

26. The method of claim 15, wherein a product is visually distinguished from other items in the intra-coded visual information.

27. A system to display visual information comprising:

a receiver to receive digital data;

a decode device to extract visual information from the received digital data based on identifying information (ID) that identifies the visual information;

a memory to store the digital data including intra-coded visual information extracted from the received digital data; and

a control device to control the memory and the display so as to display the visual information including the intra-coded visual information based on a user'"'"'s input with regard to a displayed item selection window.

28. The system of claim 27, wherein the digital data includes service information identified by the ID information.

29. The system of claim 27, wherein the intra-coded visual information includes intra-coded visual information associated with the service information.

30. The system of claim 28, wherein the intra-coded visual information is associated with entry information.

31. The system of claim 30, wherein the memory stores the entry information with the service information.

32. The system of claim 30, wherein the control device accesses intra-coded visual information from the memory using the entry information.

33. The system of claim 30, wherein the entry information includes an index representing an order.

34. The system of claim 28, wherein the service information includes a URL address.

35. The system of claim 28, wherein the service information includes icon image information identifying a product displayed in the intra-coded visual information.

36. The system of claim 28, wherein the service information includes position information indicating a position of a product in the intra-coded visual information.

37. The system of claim 28, wherein the service information is received separately from the visual information.

38. The system of claim 27, wherein a product is visually distinguished from other items in the intra-coded visual information.