Enhanced imagery, such as for lead generation for service providers who provide services associated with real estate

• US 20060200311A1
• Filed: 08/19/2005
• Published: 09/07/2006
• Est. Priority Date: 03/03/2005
• Status: Abandoned Application

• Current Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Original Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Inventors: Morris, Ian, Eskenazi, Gregg, Arutunian, Ethan B., Huey, David E.
• Application Number:
  US11/207,615
• Publication Number:
  US 20060200311A1
• Time in Patent Office: Days
• US Class Current: 701/210
• CPC Class Codes: G01C 21/3878 Hierarchical structures, e.g. layering
• CPC Class Codes: G01C 21/3881 Tile-based structures

Abstract

Providing access to a map via a communication network may include providing multiple images including satellite images, aerial photographs, rasterized maps, or any combination of satellite images, aerial photographs, and rasterized maps. The images may be configured to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map. At least one data overlay, for example, showing current or near current real estate information, may be displayable on the interactive map. Information relating to use, display, or access of the provided maps may be collected, such as contact information for at least one user of the map and information associated with at least one item or area from the map that is of interest to the user. Based on the collected information, a lead or set of leads may be established for use by at least one service provider, such as a provider of real estate services or associated services.

Claims

1. A computer-implemented method of generating leads for service providers, comprising:

providing access to a map via a communication network wherein the map comprises;

one or more images configured to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map; and

at least one data overlay showing real estate information, wherein the at least one data overlay is displayable on the map;

collecting information associated with access, use, or display of the provided map, wherein the collected information includes contact information for at least one user of the map; and

based on the collected information, generating a lead or set of leads for use by at least one service provider from a group of service providers, wherein the service providers in the group of service providers provide real estate services or services associated with real estate.

2. The method of claim 1, further comprising:

charging a fee to the at least one service provider in association with generating the lead or set of leads.

3. The method of claim 1 wherein the at least one data overlay includes an overlay from a group comprising:

street overlay information;

school overlay information;

park overlay information; and

waterways overlay information.

4. The method of claim 1 wherein the access to the map includes access to a user interface that allows a user to select one or more data overlays to apply to the map.

5. The method of claim 1 wherein the access to the map includes access to a user interface feature that allows a user to select to view current Multiple Listing Service (MLS) listings on the map.

6. The method of claim 1 wherein the access to the map includes access to a user interface feature that allows a user to select to view recent sales in a selected area.

7. The method of claim 1 wherein the at least one data overlay shows current or near current real estate information and is responsive to a user interface feature that allows a user to specify filtering rules for selecting a subset of current or near current real estate information for display using the at least one data overlay.

8. The method of claim 1 wherein providing the generated lead or set of leads includes providing a bundle of leads to the at least one service provider and charging the at least one service provider for the bundle of leads.

9. The method of claim 1 wherein collecting information associated with the access, use, or display of the map includes providing an opportunity for user registration.

10. The method of claim 1 wherein collecting information associated with the access, use, or display of the map includes providing an opportunity for a user to view homes for sale in a selected area and requesting the user to register prior to displaying homes for sale in the selected area.

11. The method of claim 1, further comprising:

providing an option for a user to view an aerial image of a residence or other feature associated with an address provided by the user.

12. A lead generation system comprising:

a map server system configured for generating maps for display at client computers, the map server system including;

a data store for storing map information used in generating the maps;

a data store for storing overlay information used in generating displayable overlays associated with the maps;

an overlay generator component configured to generate the displayable overlays on the maps based on at least a portion of the overlay information and at least a portion of the map information;

a user data collection component for collecting information associated with access, use, or display of the maps and the displayable overlays generated by the map server system, wherein the collected information includes contact information for at least one user of the maps; and

a lead generation engine configured for generating a lead or set of leads for at least one service provider from a group of service providers, wherein the service providers in the group of service providers provide real estate services or services associated with real estate.

13. The system of claim 12 wherein the overlay information includes Multiple Listing Service (MLS) information.

14. The system of claim 12 wherein the overlay information includes tax parcel location information.

15. The system of claim 12 wherein the overlay information includes local points of interest information.

16. The system of claim 12 wherein the overlay information includes weather information.

17. The system of claim 12 wherein the overlay information includes average home cost information.

18. The system of claim 12 wherein the overlay information includes local estimated cost of living information.

19. The system of claim 12, further comprising:

a data store for storing information about service providers registered to use the system.

20. A method for increasing traffic on a web site of a service provider comprising:

providing access to a map via the web site of the service provider, wherein the service provider provides real estate services or services associated with real estate, and wherein the map includes;

multiple images configured to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map; and

at least one data overlay including an overlay showing real estate listings or information associated with services provided by the service provider, wherein the at least one data overlay is

displayable on the map; and

receiving a fee for providing the access to the map.