Purchase selection behavior analysis system and method
First Claim
1. A market research method, comprising:
- analyzing path data representing a plurality of observer paths through a display environment, the analysis including, at predetermined time intervals, for each of a plurality of observers traveling through the display environment, and for each of one or more displays positioned in the display environment;
determining a distance from each observer to the display;
determining a direction of travel for each observer, the direction of travel defining a simulated line of sight for each observer; and
determining a degree to which the observer'"'"'s simulated line of sight faces the display; and
calculating a visibility measure for each display, based on the distance from the shopper to the display at each time interval, and a degree to which the observer faces the display at each time interval.
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Accused Products
Abstract
A market research method is provided, the method including analyzing shopper path data representing a plurality of shopper paths through a store. The analysis typically include, at predetermined time intervals, for each of a plurality of shoppers traveling through the store, and for each of one or more displays positioned in the store: determining a simulated line of sight for each shopper; calculating a distance from each shopper to the display; calculating a time of exposure of the shopper to the display; calculating a peripheral angle of the display from the shoppers simulated line of sight; and calculating a rotation angle of the display relative to the shopper'"'"'s simulated line of sight. Further, the method may also include, for each of the one or more displays, calculating a visibility measure based on the time of exposure, distance, peripheral angle and rotational angle measured at each of the time intervals, for each of the plurality of shoppers. The method may further include calculating a rating points measure for each display, based on the visibility measure for each display.
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Citations
27 Claims
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1. A market research method, comprising:
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analyzing path data representing a plurality of observer paths through a display environment, the analysis including, at predetermined time intervals, for each of a plurality of observers traveling through the display environment, and for each of one or more displays positioned in the display environment;
determining a distance from each observer to the display;
determining a direction of travel for each observer, the direction of travel defining a simulated line of sight for each observer; and
determining a degree to which the observer'"'"'s simulated line of sight faces the display; and
calculating a visibility measure for each display, based on the distance from the shopper to the display at each time interval, and a degree to which the observer faces the display at each time interval. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A market research method, comprising:
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analyzing shopper path data representing a plurality of shopper paths through a store, the analysis including, at predetermined time intervals, for each of a plurality of shoppers traveling through the store, and for each of one or more displays positioned in the store;
determining a simulated line of sight for each shopper;
calculating a distance from each shopper to the display;
calculating a time of exposure of the shopper to the display;
calculating a peripheral angle of the display from the shoppers simulated line of sight;
calculating a rotation angle of the display relative to the shopper'"'"'s simulated line of sight;
for each of the one or more displays, calculating a visibility measure based on the time of exposure, distance, peripheral angle and rotational angle measured at each of the time intervals, for each of the plurality of shoppers. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A market research method, comprising:
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analyzing shopper path data representing a plurality of shopper paths through a store, the analysis including, at predetermined time intervals, for each of a plurality of shoppers traveling through the store, and for each of one or more displays positioned in the store;
determining a simulated line of sight for each shopper;
calculating a distance from each shopper to the display;
calculating a time of exposure of the shopper to the display;
calculating a peripheral angle of the display from the shoppers simulated line of sight;
calculating a rotation angle of the display relative to the shopper'"'"'s simulated line of sight;
determining a size of the display, and further basing the visibility measure on the size of a portion of the display that is visible to shoppers;
determining a height of each display, and further basing the visibility measure on the height of each display; and
assigning a quality factor to the display, the quality factor representing the visual impact of the display on shoppers, and further basing the visibility measure on the quality factor;
for each of the one or more displays, calculating a visibility measure based on the time of exposure, distance, peripheral angle and rotational angle, size of the display visible to each shopper, height, and quality factor of each display, as measured at each of the time intervals, for each of the plurality of shoppers; and
calculating a ratings points measure for each display based on the visibility measure for the display.
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26. A market research system, comprising:
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an analysis computer including a tracking program configured to receive path data representing a plurality of observer paths through a display environment having one or more displays; and
means for calculating a visibility measure for the one or more displays. - View Dependent Claims (27)
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Specification