Epson digital marketing system

• US 20060200381A1
• Filed: 03/04/2005
• Published: 09/07/2006
• Est. Priority Date: 03/04/2005
• Status: Abandoned Application

• Current Assignee: Epson America Incorporated (Seiko Group)
• Original Assignee: Epson America Incorporated (Seiko Group)
• Inventors: Bagg, Edward WR, Elkholy, Sam, Fragnito, Vernon
• Application Number:
  US11/072,773
• Publication Number:
  US 20060200381A1
• Time in Patent Office: Days
• US Class Current: 705/14.610
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0264 based upon schedule

Abstract

A digital marketing system displays advertisements in a retail environment, in transportation vehicles, and in outdoor advertising environments. The digital marketing system includes and advertisement database, a control database, a communications network, and a plurality of digital marketing devices. The advertisement database stores a plurality of digital advertisement files for a plurality of digital marketing devices. The control database stores information about the plurality of digital marketing devices, the information including location information and log entry information. A first digital marketing device is coupled to the advertisement database and the control database via a communications network, and stores a selected set of digital advertisement files. The first digital marketing device displays the selected set of digital advertisement files according to an advertising schedule. The selected set of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located

Claims

1. A digital marketing system to display advertisements, comprising:

an advertisement database to store a plurality of digital advertisement files for a plurality of digital marketing devices;

a control database to store information about the plurality of digital marketing devices, the information including location information and log entry information; and

a first digital marketing device, coupled to the advertisement database and the control database via a communications network, to store a selected set of the plurality of digital advertisement files and to display the selected set of the plurality of digital advertisement files according to an advertising schedule, wherein

the selected set of the plurality of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located and the advertising schedule is also downloaded to the first digital marketing device.

2. The digital marketing system of claim 1, further including a digital marketing server, coupled to the control database, the advertisement database, and the first digital marketing device to receive the selected set of the plurality of digital advertisement files and the advertising schedule, and to transfer the selected set of digital advertisement files and the advertising schedule to the first digital marketing device.

3. The digital marketing system of claim 1, wherein the first digital marketing device includes an advertisement control module to utilize the advertising schedule to transfer the selected set of digital advertisement files in an order specified by the advertising schedule, a player to receive the selected set of digital advertisement files, to decode the selected set of digital advertisement files, and to transfer the decoded selected set of digital advertisement files to a display of the first digital marketing device for display.

4. The digital marketing system of claim 3, wherein the first digital marketing device further includes a touchscreen display as the display and an active server page module to control the display of a plurality of active server pages for the digital marketing device, the active server page module initially displaying a main active server page for the first digital marketing device.

5. The digital marketing system of claim 4, wherein the active server page module responds to input entered via the touchscreen display to retrieve a new active server page corresponding to the input entered via the touchscreen display.

6. The digital marketing system of claim 5, wherein the new active server page is retrieved from a memory on the first digital marketing device.

7. The digital marketing system of claim 5, wherein the new active server page is retrieved from an active server page module which is external to the first digital marketing device.

8. The digital marketing system of claim 1, further including a second digital marketing device coupled to the advertisement database and the control database via a communications network, to store a second set of the plurality of digital advertisement files and to display the second set of the plurality of digital advertisement files according to a second advertising schedule, wherein

the second set of the plurality of digital advertisement files are downloaded to the digital marketing device based on a region where the second digital marketing device is located and the second advertising schedule is also downloaded to the second digital marketing device.

9. The digital advertising system of claim 1, further including a second digital marketing device coupled to the advertisement database and the control database via a communications network, to store the selected set of the plurality of digital advertisement files and to display the selected set of the plurality of digital advertisement files according to the advertising schedule, wherein the second digital marketing device is in the same region as the first digital marketing device.

10. A method of operating a digital marketing system, including:

receiving an advertisement update request from a first digital marketing device;

verifying the authenticity of the first digital marketing device;

creating a first connection object for the advertisement update request of the first digital marketing device to open a communication channel to an advertising database and allocating memory, in a digital marketing server, to provide for downloading of a plurality of advertising files corresponding to the advertisement update request; and

receiving a first transfer file of the plurality of advertising files into the memory of the digital marketing server.

11. The method of claim 10, further including transferring the first transfer file to the first digital marketing device and receiving a next transfer file of the plurality advertising files corresponding to the advertisement update request from the advertising database.

12. The method of claim 11, further including transferring the next transfer file to the first digital marketing device, receiving next transfer files from the advertising database until the plurality of transfer files corresponding to the advertisement update request are completely transferred, and transferring the next transfer files to the first digital marketing device.

13. The method of claim 12, further including deleting the first connection object to close the communication channel between the advertising database and a digital marketing server for the first digital marketing device.

14. The method of claim 10, further including receiving an advertisement update request from a second digital marketing device when the first connection object is open;

verifying the authenticity of the second digital marketing device;

creating a second connection object for the advertisement update request of the second digital marketing device to open a second communication channel to an advertising database and allocating memory, in a digital marketing server, to provide for downloading of a plurality of advertising files corresponding to the advertisement update request of the second digital marketing device; and

receiving a first transfer file of the plurality of advertising files, corresponding to the advertisement update request of the second digital marketing device, into the memory of the digital marketing server.

15. An article, comprising:

a machine-readable storage medium; and

machine-readable program code, stored on the machine-readable storage medium;

having instructions, which when executed cause a digital marketing server to;

receive a request to update advertising content for a first digital marketing device;

verify that an identification corresponding to the first digital marketing device is an authorized device of a digital marketing system;

create a communication channel between the digital marketing server and the advertisement database, if the first digital marketing device is an authorized device, to allow for a transfer of the updated advertising content; and

receive a portion of the updated advertising content from the advertisement database and transfer the portion of the updated advertising content to the first digital marketing device.

16. The article of claim 15 including machine-readable program code having instructions which when executed cause the digital marketing server to:

receive a second portion of the updated advertising content corresponding to the request to update advertising content for the first digital marketing device, and

transfer the second portion of the updated advertising content to the first digital marketing device.

17. The article of claim 16, including machine-readable program code having instructions, which when executed, cause the digital marketing server to:

continue to receive portions of the updated advertising content from the advertisement database and to transfer the received portions to the first digital marketing device until a complete updated advertising content is transferred from the advertisement database for the first digital marketing device.

18. The article of claim 17, including machine-readable program code, having instructions, which when executed cause the digital marketing server to delete the first connection object to close the communication channel between the advertising database and a digital marketing server for the first digital marketing device.

19. The article of claim 15, including machine-readable program code, having instructions, which when executed cause the digital marketing server to:

receive a different request to update advertising content for a second digital marketing device;

verify that an identification corresponding to the second digital marketing device is an authorized identifier for the digital marketing system;

create a distinct communication channel between the digital marketing server and the advertisement database if the second digital marketing device is an authorized device to allow for a transfer of the updated advertising content; and

receive a portion of the updated advertising content for the second digital marketing device from the advertisement database and transfer the portion of the updated advertising content to the second digital marketing device, wherein the updated advertising content for the second digital marketing device is different from the updated advertising content for the first digital marketing device.

20. An article, comprising:

a machine-readable storage medium; and

machine-readable program code, stored on the machine-readable storage medium;

having instructions, which when executed cause a computing device to;

create a digital advertisement having a range of physical sizes;

select an advertisement location having a display that accommodates the range of physical sizes for the digital advertisement;

select an advertising time including days and times in which the digital advertisement is to be displayed; and

create a cost estimate for a placement of the digital advertisement within a digital marketing network system based on the selected advertisement location and the selected advertisement time.