Epson digital marketing system
First Claim
1. A digital marketing system to display advertisements, comprising:
- an advertisement database to store a plurality of digital advertisement files for a plurality of digital marketing devices;
a control database to store information about the plurality of digital marketing devices, the information including location information and log entry information; and
a first digital marketing device, coupled to the advertisement database and the control database via a communications network, to store a selected set of the plurality of digital advertisement files and to display the selected set of the plurality of digital advertisement files according to an advertising schedule, wherein the selected set of the plurality of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located and the advertising schedule is also downloaded to the first digital marketing device.
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Abstract
A digital marketing system displays advertisements in a retail environment, in transportation vehicles, and in outdoor advertising environments. The digital marketing system includes and advertisement database, a control database, a communications network, and a plurality of digital marketing devices. The advertisement database stores a plurality of digital advertisement files for a plurality of digital marketing devices. The control database stores information about the plurality of digital marketing devices, the information including location information and log entry information. A first digital marketing device is coupled to the advertisement database and the control database via a communications network, and stores a selected set of digital advertisement files. The first digital marketing device displays the selected set of digital advertisement files according to an advertising schedule. The selected set of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located
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Citations
20 Claims
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1. A digital marketing system to display advertisements, comprising:
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an advertisement database to store a plurality of digital advertisement files for a plurality of digital marketing devices;
a control database to store information about the plurality of digital marketing devices, the information including location information and log entry information; and
a first digital marketing device, coupled to the advertisement database and the control database via a communications network, to store a selected set of the plurality of digital advertisement files and to display the selected set of the plurality of digital advertisement files according to an advertising schedule, wherein the selected set of the plurality of digital advertisement files are downloaded to the digital marketing device based on a region where the first digital marketing device is located and the advertising schedule is also downloaded to the first digital marketing device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method of operating a digital marketing system, including:
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receiving an advertisement update request from a first digital marketing device;
verifying the authenticity of the first digital marketing device;
creating a first connection object for the advertisement update request of the first digital marketing device to open a communication channel to an advertising database and allocating memory, in a digital marketing server, to provide for downloading of a plurality of advertising files corresponding to the advertisement update request; and
receiving a first transfer file of the plurality of advertising files into the memory of the digital marketing server. - View Dependent Claims (11, 12, 13, 14)
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15. An article, comprising:
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a machine-readable storage medium; and
machine-readable program code, stored on the machine-readable storage medium;
having instructions, which when executed cause a digital marketing server to;
receive a request to update advertising content for a first digital marketing device;
verify that an identification corresponding to the first digital marketing device is an authorized device of a digital marketing system;
create a communication channel between the digital marketing server and the advertisement database, if the first digital marketing device is an authorized device, to allow for a transfer of the updated advertising content; and
receive a portion of the updated advertising content from the advertisement database and transfer the portion of the updated advertising content to the first digital marketing device. - View Dependent Claims (16, 17, 18, 19)
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20. An article, comprising:
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a machine-readable storage medium; and
machine-readable program code, stored on the machine-readable storage medium;
having instructions, which when executed cause a computing device to;
create a digital advertisement having a range of physical sizes;
select an advertisement location having a display that accommodates the range of physical sizes for the digital advertisement;
select an advertising time including days and times in which the digital advertisement is to be displayed; and
create a cost estimate for a placement of the digital advertisement within a digital marketing network system based on the selected advertisement location and the selected advertisement time.
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Specification