Enhanced maps, such as for lead generation
First Claim
1. A computer-implemented lead-generation method comprising:
- providing access to a map via a communication network wherein the map comprises;
multiple map images set at multiple resolutions, wherein the multiple map images are configurable to display a representation of a geographical area and to display one or more close-up views of portions of the geographical area; and
at least one data overlay showing information of interest, wherein the information of interest is associated with at least one location in the geographical area, and wherein the at least one data overlay is displayable on the map;
collecting information associated with access, use, or display of the provided map, wherein the collected information includes contact information for at least one user of the map; and
based on the collected information, generating a lead or set of leads for use by at least one service or product provider, wherein the service or product provider is associated with the geographical area.
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Accused Products
Abstract
Providing access to a map via a communication network may include providing multiple map images. The images may be configured (e.g., using map tiles and mathematical projections) to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map. At least one data overlay showing information about points of interest may be displayable on the map. Information relating to use of the provided maps may be collected, such as contact information for at least one user of the map and information associated with at least one item or area from the map that is of interest to the user. Based on the collected information, a lead or set of leads may be established for use by at least one provider of products or services.
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Citations
22 Claims
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1. A computer-implemented lead-generation method comprising:
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providing access to a map via a communication network wherein the map comprises;
multiple map images set at multiple resolutions, wherein the multiple map images are configurable to display a representation of a geographical area and to display one or more close-up views of portions of the geographical area; and
at least one data overlay showing information of interest, wherein the information of interest is associated with at least one location in the geographical area, and wherein the at least one data overlay is displayable on the map;
collecting information associated with access, use, or display of the provided map, wherein the collected information includes contact information for at least one user of the map; and
based on the collected information, generating a lead or set of leads for use by at least one service or product provider, wherein the service or product provider is associated with the geographical area. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A lead generation system comprising:
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a map server system configured for generating maps for display at client computers, the map server system including;
a data store for storing multiple map images set at multiple resolutions, wherein the multiple map images are configurable to display a representation of a geographical area and to display one or more close-up views of portions of the geographical area;
a data store for storing overlay information used in generating displayable overlays on the maps, wherein the overlay information includes information about commercial or non-commercial points of interest;
an overlay generator tool configured to generate the displayable overlays on the maps based on least a portion of the overlay information and at least a portion the map images; and
a user data collection component for collecting information associated with access, use, or display of the maps, wherein the collected information includes contact information for at least one user of the maps; and
a lead generation engine configured for generating a lead or set of leads for at least one service or product provider, wherein the service or product provider is associated with the geographical area. - View Dependent Claims (11, 12, 13, 14, 15)
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16. A computer-implemented map-generation method comprising:
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receiving a request for map information from a client computer, wherein the request for map information is related to a geographical area defined, at least in part, using a set of coordinates;
providing a set of map tiles to the client computer in response to the request, wherein each of the map tiles comprises an image of a portion of the geographical area, wherein the image of the portion of the geographical area is generated, at least in part, using a mathematical projection for transforming features of a three-dimensional surface into a two-dimensional image; and
providing a map overlay information in association with the set of map tiles, wherein the provided map overlay information is defined, at least in part, using a second set of coordinates, wherein the map overlay information is for display in association with the map tiles, and wherein the map overlay information is generated, at least in part, using a mathematical projection that facilitates the alignment of the first set of coordinates and the second set of coordinates. - View Dependent Claims (17, 18, 19, 20, 21, 22)
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Specification