Enhanced maps, such as for lead generation

• US 20060200383A1
• Filed: 08/19/2005
• Published: 09/07/2006
• Est. Priority Date: 03/03/2005
• Status: Abandoned Application

• Current Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Original Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Inventors: Morris, Ian, Eskenazi, Gregg, Arutunian, Ethan B., Huey, David E.
• Application Number:
  US11/207,600
• Publication Number:
  US 20060200383A1
• Time in Patent Office: Days
• US Class Current: 705/14.560
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0258 Registration
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Providing access to a map via a communication network may include providing multiple map images. The images may be configured (e.g., using map tiles and mathematical projections) to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map. At least one data overlay showing information about points of interest may be displayable on the map. Information relating to use of the provided maps may be collected, such as contact information for at least one user of the map and information associated with at least one item or area from the map that is of interest to the user. Based on the collected information, a lead or set of leads may be established for use by at least one provider of products or services.

Claims

1. A computer-implemented lead-generation method comprising:

providing access to a map via a communication network wherein the map comprises;

multiple map images set at multiple resolutions, wherein the multiple map images are configurable to display a representation of a geographical area and to display one or more close-up views of portions of the geographical area; and

at least one data overlay showing information of interest, wherein the information of interest is associated with at least one location in the geographical area, and wherein the at least one data overlay is displayable on the map;

collecting information associated with access, use, or display of the provided map, wherein the collected information includes contact information for at least one user of the map; and

based on the collected information, generating a lead or set of leads for use by at least one service or product provider, wherein the service or product provider is associated with the geographical area.

2. The method of claim 1, further comprising:

charging a fee to the service or product provider in association with generating the lead or set of leads.

3. The method of claim 1 wherein the at least one data overlay includes an overlay from a group comprising:

restaurant information;

retail store information;

service station information;

professional services information; and

car dealership information.

4. The method of claim 1 wherein the access to the map includes access to a user interface that allows a user to select one or more data overlays to apply to the map.

5. The method of claim 1 wherein each of the multiple map images is configured as a map tile at a given resolution.

6. The method of claim 1 wherein each of the multiple map images is configured as a map tile at a given resolution, wherein the map tile is a two-dimensional image of a three-dimensional surface, and wherein a mathematical function is used in transforming characteristics of the three-dimensional surface for the two-dimensional image.

7. The method of claim 1 wherein each of the multiple map images is configured as a map tile at a given resolution, wherein the map tile is a two-dimensional image of a three-dimensional surface, wherein a mathematical function is used in transforming characteristics of the three-dimensional surface for the two-dimensional image, and wherein a similar mathematical function is applied to the at least one data overlay prior to its display on the map.

8. The method of claim 1 wherein collecting information associated with using the provided map includes providing an opportunity for user registration.

9. The method of claim 1 wherein collecting information associated with using the provided interactive aerial map includes providing an opportunity for a user to view commercial points of interest in a selected area and requesting the user to register prior to displaying the commercial points of interest.

10. A lead generation system comprising:

a map server system configured for generating maps for display at client computers, the map server system including;

a data store for storing multiple map images set at multiple resolutions, wherein the multiple map images are configurable to display a representation of a geographical area and to display one or more close-up views of portions of the geographical area;

a data store for storing overlay information used in generating displayable overlays on the maps, wherein the overlay information includes information about commercial or non-commercial points of interest;

an overlay generator tool configured to generate the displayable overlays on the maps based on least a portion of the overlay information and at least a portion the map images; and

a user data collection component for collecting information associated with access, use, or display of the maps, wherein the collected information includes contact information for at least one user of the maps; and

a lead generation engine configured for generating a lead or set of leads for at least one service or product provider, wherein the service or product provider is associated with the geographical area.

11. The system of claim 10 wherein the overlay information includes indications of service or product locations.

12. The system of claim 10 wherein the overlay information includes graphics or symbols that can be selected to result in the display of more detailed information.

13. The system of claim 10 wherein the overlay information includes current weather or traffic information.

14. The system of claim 10 wherein the overlay information includes indications of comparative costs of services or products.

15. The system of claim 10, further comprising:

a data store for storing information about service or product providers registered to use the system.

16. A computer-implemented map-generation method comprising:

receiving a request for map information from a client computer, wherein the request for map information is related to a geographical area defined, at least in part, using a set of coordinates;

providing a set of map tiles to the client computer in response to the request, wherein each of the map tiles comprises an image of a portion of the geographical area, wherein the image of the portion of the geographical area is generated, at least in part, using a mathematical projection for transforming features of a three-dimensional surface into a two-dimensional image; and

providing a map overlay information in association with the set of map tiles, wherein the provided map overlay information is defined, at least in part, using a second set of coordinates, wherein the map overlay information is for display in association with the map tiles, and wherein the map overlay information is generated, at least in part, using a mathematical projection that facilitates the alignment of the first set of coordinates and the second set of coordinates.

17. The method of claim 16, further comprising:

receiving a second request for map information tiles, wherein the second request for map information is related to a specified subportion of the geographical area; and

providing a second set of map tiles in response to the request, wherein each of the map tiles from the second set of map tiles comprises an image of a portion of the subportion of the geographical area.

18. The method of claim 16, further comprising:

collecting information in association with a use or display of the provided set of map tiles and the provided overlay information; and

generating a lead or set of leads based on the collected information, wherein the lead or set of leads provides a potential customer'"'"'s contact information to a provider of a service or product related to the geographical area.

19. The method of claim 16 wherein the provided overlay information includes indications of commercial points of interest.

20. The method of claim 16 wherein the provided overlay information is interactive and is configured so that its contents can be filtered via user input commands.

21. The method of claim 16, further comprising:

receiving a second request for map information, wherein the second request for map information is related to a specified subportion of the geographical area; and

providing a second set of map tiles in response to the request, wherein each of the map tiles from the second set of map tiles comprises an image of a portion of the subportion of the geographical area, and wherein the first set of map tiles is cached at the client computer for later use.

22. The method of claim 16, further comprising:

providing a second set of map tiles, wherein each of the map tiles from the second set of map tiles comprises an image of a portion of a geographical area adjacent to the subportion of the geographical area, wherein the second set of map tiles is used for providing panning capabilities.