Enhanced map imagery, such as for location-based advertising and location-based reporting

• US 20060200384A1
• Filed: 08/19/2005
• Published: 09/07/2006
• Est. Priority Date: 03/03/2005
• Status: Abandoned Application

• Current Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Original Assignee: Housevalues, Inc. (Zillow Group, Inc.)
• Inventors: Morris, Ian, Eskenazi, Gregg, Arutunian, Ethan B., Huey, David E.
• Application Number:
  US11/207,604
• Publication Number:
  US 20060200384A1
• Time in Patent Office: Days
• US Class Current: 705/14.690
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

Providing interactive map information may include providing access to an interactive aerial map via a communication network. The interactive map may comprise multiple images including satellite images, aerial photographs, rasterized vector maps, or any combination of satellite images, aerial photographs, and rasterized vector maps. The multiple images may be configured to allow users to zoom from a large geographical area on the map to a smaller geographical area on the map. The interactive map may also comprise at least one data overlay that includes indications of commercial points of interest. An advertisement fee may be charged in association with providing the data overlay. In addition or as an alternative to providing the overlay including indications of commercial points of interest, an overlay relating to real estate may be provided. This overlay may include segments shaded using gradations of shading, which provide statistical or quantitative meaning.

Claims

1. A method of providing map information on a computer, the method comprising:

providing access to a map exclusively via a web browser application running on a client computer that is in communication with a remote map server, the map comprising;

multiple images configured to allow continuous zooming in from a large geographical area on the map to a smaller geographical area on the map, wherein the multiple images are dynamically served based on at least one received request from the client computer, the received request being associated with at least one user interaction with the map at the client computer via the web browser; and

at least one data overlay including visual indications of commercial points of interest for display in association with the multiple images, wherein the at least one data overlay is dynamically served based on the at least one received request from the client computer via the web browser; and

charging an advertising fee in association with including the visual indications of commercial points of interest in the at least one data overlay.

2. The method of claim 1 wherein the commercial points of interest include restaurants.

3. The method of claim 1 wherein the commercial points of interest include retail stores.

4. The method of claim 1 wherein the commercial points of interest include grocery stores.

5. The method of claim 1 wherein the commercial points of interest include movie theaters.

6. The method of claim 1 wherein the commercial points of interest include banks.

7. The method of claim 1 wherein charging the advertising fee in association with including the visual indications of commercial points of interest in the at least one data overlay includes charging an advertiser a fee each time a user views an indication of a commercial point of interest that is associated with the advertiser on the at least one overlay.

8. The method of claim 1 wherein charging the advertising fee in association with including the visual indications of commercial points of interest in the at least one data overlay includes charging an advertiser a flat fee.

9. The method of claim 1 wherein charging the advertising fee in association with including the visual indications of commercial points of interest in the at least one data overlay includes charging a fee to a real estate service provider if at least one the visual indications is associated with a service provided by the real estate service provider.

10. The method of claim 1 wherein charging the advertising fee in association with including the visual indications of commercial points of interest in the at least one data overlay includes charging a fee to a service professional for providing an indication of an area on the map in which the service professional offers commercial services along with an indication of the service professional.

11. A system for providing interactive map information at a client computer, the system comprising:

an interactive map server for serving interactive maps via a communication network,

wherein the interactive maps are configured for access by the client computer via a standard web browser running on the client computer,

wherein each of the interactive maps comprises one or more images including satellite images, aerial photographs, rasterized vector maps, or any combination of satellite images, aerial photographs, and rasterized vector maps, and

wherein the one or more images are configured to allow zooming in from a large geographical area on the map to a smaller geographical area on the map;

an overlay server for serving data overlays that include indications of commercial points of interest; and

an advertiser interaction system, wherein the advertiser interaction system is configured for facilitating the management of commercial advertising opportunities provided by the data overlays.

12. A method of providing interactive map information at a computer, the method comprising:

providing access to an interactive map via a web browser at a user computer, wherein the interactive map includes;

multiple images including satellite images, aerial photographs, rasterized vector maps, or any combination of satellite images, aerial photographs, and rasterized maps, wherein the multiple images are configured to allow the user to zoom in from a large geographical area on the map to a smaller geographical area on the map; and

at least one selectable data overlay including an overlay relating to real estate, wherein the selectable overlay includes segments shaded using colors or gradations of shading, and wherein each of the colors or gradations of shading provides qualitative information, quantitative information, or both qualitative and quantitative information.

13. The method of claim 12, further comprising:

providing a report at least partially based on the at least one selectable data overlay, wherein the report is distinct from the interactive map and provides statistical or quantitative meaning.

14. The method of claim 12, further comprising:

providing a report at least partially based on the at least one selectable data overlay, wherein the report is distinct from the interactive map and provides statistical or quantitative meaning relating to average appreciation of homes in a selected region of the interactive map in relation to the year the homes were built.

15. The method of claim 12, further comprising:

providing a report at least partially based on the least one selectable data overlay, wherein the report is distinct from the interactive map and provides statistical or quantitative meaning relating to average sales price per year of real estate in a selected region of the interactive map.

16. The method of claim 12, further comprising:

providing a report at least partially based on the least one selectable data overlay, wherein the report is distinct from the interactive map and provides statistical or quantitative meaning relating to average sales price per year of units of real estate in a selected region of the interactive map.

17. The method of claim 12, further comprising:

providing a report at least partially based on the least one selectable data overlay, wherein the report is distinct from the interactive map and provides statistical or quantitative meaning relating to percent change of median sales of units of real estate in a selected region of the interactive map.

18. The method of claim 12 wherein the gradations of shading provide statistical or quantitative meaning relating to appreciation of property displayed in the interactive map.

19. The method of claim 12 wherein the gradations of shading provide statistical or quantitative meaning relating to tax assessment values of properties displayed in the interactive map.

20. The method of claim 12 wherein the gradations of shading provide statistical or quantitative meaning relating to actual or estimated sales price values of property displayed in the interactive map.

21. A method of providing map information on a computer, the method comprising:

providing access to an interactive map via a web browser application running on a client computer in communication with a map server, wherein the interactive map comprises one or more images including satellite images, aerial photographs, rasterized vector maps, or any combination of satellite images, aerial photographs, and rasterized maps;

receiving from the client computer a request for a selected version of the provided interactive map, the received request being associated with at least one user interaction with the map at the client computer;

in response to the received request, dynamically serving multiple images including satellite images, aerial photographs, rasterized maps, or any combination of satellite images, aerial photographs, and rasterized maps, the multiple images comprising the selected version of the provided interactive map, wherein the selected version of the provided interactive map includes at least one data overlay including visual indications of commercial points of interest for display in association with the multiple images; and

charging an advertising fee to an advertiser or service provider in association with including the visual indications of commercial points of interest in the at least one data overlay, wherein at least one of the commercial points of interest is associated with the advertiser.

22. The method of claim 21 wherein the selected version of the provided interactive map is a zoomed-in version of a currently displayed map.

23. The method of claim 21 wherein the selected version of the provided interactive map is a zoomed-out version of a currently displayed map.

24. The method of claim 21 wherein the selected version of the provided interactive map is a version of a currently displayed map with an addition of at least one selected overlay.

25. The method of claim 21 wherein the selected version of the provided interactive map is a panned version of a currently displayed map.

26. The method of claim 21 wherein the advertiser or service provider is a real estate provisional and wherein at least one of the commercial points of interest is a property listing managed by the real estate professional.

27. The method of claim 21 wherein the advertiser or service provider is retailer and wherein at least one of the commercial points of interest is a retail establishment associated with the retailer.