Methods and apparatus for improving the matching of relevant advertisements with particular users over the internet

• US 20060206379A1
• Filed: 12/09/2005
• Published: 09/14/2006
• Est. Priority Date: 03/14/2005
• Status: Abandoned Application

• Current Assignee: Outland Research LLC
• Original Assignee: Outland Research LLC
• Inventors: Rosenberg, Louis B.
• Application Number:
  US11/299,096
• Publication Number:
  US 20060206379A1
• Time in Patent Office: Days
• US Class Current: 705/14.540
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search

Abstract

A method of matching an advertisement to a user engaging an interface includes identifying a plurality of advertisements; obtaining a source ambient factor, wherein the source ambient factor describes a variable condition of at least one of the user'"'"'s environment and the user'"'"'s body; and selecting an advertisement from the plurality of identified advertisements to be displayed to the user via an interface, the selected advertisement having a predetermined relational association with the obtained source ambient factor.

Claims

1. A method of matching an advertisement to a user engaging a computer interface, the method comprising:

identifying a plurality of advertisements having a predetermined relevance to the user based at least in part upon at least one of a search query entered by the user and the contents of a target document viewed by the user;

obtaining at least one source ambient factor for the user, wherein the source ambient factor describes at least one of a current variable environmental condition and a current variable bodily condition of the user;

selecting one of the plurality of identified advertisements based at least in part upon at least one source ambient factor obtained for the user and at least one predetermined relational association between a target ambient factor and the selected one of the plurality of identified advertisements; and

displaying the selected advertisement to the user and not displaying the other of the plurality of advertisements.

2. The method of claim 1, further comprising accessing the at least one predetermined relational association from a data store including a plurality of relational associations between particular advertisements and particular target ambient factors.

3. The method of claim 1, wherein the source ambient factor is a current weather condition in the environment of the user and wherein a plurality of the identified advertisements are each relationally associated with at least one of a plurality of different weather condition target factors.

4. The method of claim 3, wherein the current weather condition is a current sun condition in the environment of the user and wherein a plurality of the identified advertisements are each relationally associated with at least one of a plurality of different sun condition target factors.

5. The method of claim 3, wherein the current weather condition is a current temperature condition in the environment of the user and wherein a plurality of the identified advertisements are each relationally associated with at least one of a plurality of different temperature condition target factors.

6. The method of claim 1, wherein each of the plurality of identified advertisements are about the same product and present the product using a different style.

7. The method of claim 6, wherein each messaging style presents the product in a manner that targets a different state of mind of the user.

8. The method of claim 1, wherein each of the plurality of identified advertisements are about the same product and present the product containing different informational content.

9. The method of claim 8, wherein informational content describes the product in a manner that targets a different state of mind of the user.

10. A method of matching an advertisement to a user engaging an interface, comprising:

identifying a plurality of advertisements;

obtaining a source ambient factor, wherein the source ambient factor describes a variable condition of at least one of the user'"'"'s environment and the user'"'"'s body; and

selecting an advertisement from the plurality of identified advertisements to be displayed to the user via an interface, the selected advertisement having a predetermined relational association with the obtained source ambient factor.

11. The method of claim 10, wherein the source ambient factor describes a current variable condition of at least one of the user'"'"'s environment and the user'"'"'s body as the user engages the interface.

12. The method of claim 10, wherein the source ambient factor is an environmental ambient factor that describes a variable condition within the user'"'"'s local environment.

13. The method of claim 12, wherein the variable condition described by an environmental ambient factor includes at least one of the time of day, the day of the week, ambient sun conditions, ambient weather conditions, ambient sound levels, ambient temperature conditions, ambient characteristic sounds, ambient light levels, and ambient characteristic images.

14. The method of claim 10, wherein the source ambient factor is a bodily ambient factor that describes variable conditions of the user'"'"'s body.

15. The method of claim 14, wherein the variable condition described by a bodily ambient factor includes at least one of body temperature, blood pressure, body posture, and heart rate.

16. The method of claim 10, wherein each of the plurality of advertisements is relationally associated with a target ambient factor, the step of selecting an advertisement to be displayed to the user further comprising:

identifying a target ambient factor having a predetermined relationship with the source ambient factor; and

selecting an advertisement relationally associated with the identified target ambient factor to be displayed to the user.

17. The method of claim 16, wherein the source ambient factor has the predetermined relationship with the target ambient factor when the source and target ambient factors belong to the same class of ambient factors.

18. The method of claim 17, wherein the source ambient factor has the predetermined relationship with the target ambient factor when the source and target ambient factors belong to the same sub-class of ambient factors.

19. The method of claim 16, further comprising:

obtaining source ambient factor data, wherein the source ambient factor data characterizes the source ambient factor;

identifying values of the source ambient factor data;

identifying values of target ambient factor data, wherein the source ambient factor data characterizes the target ambient factor;

determining whether the value of the source ambient factor data is within a predetermined range of the value of the target ambient factor data; and

identifying the target ambient factor having a value of target ambient factor data determined to be within the predetermined range of the value of the source ambient factor data.

20. The method of claim 19, wherein the source ambient factor data binarily characterizes the source ambient factor.

21. The method of claim 19, wherein the source ambient factor data numerically characterizes the source ambient factor.

22. The method of claim 10, further comprising obtaining a plurality of source ambient factors.

23. The method of claim 22, wherein each of the plurality of advertisements is relationally associated with a plurality of target ambient factors, the step of selecting an advertisement to be displayed further comprising:

identifying a plurality of target ambient factors having a predetermined relationship with the plurality of source ambient factors; and

selecting an advertisement relationally associated with the identified plurality of target ambient factors to be displayed to the user.

24. The method of claim 10, further comprising identifying the plurality of advertisements based upon a query by the user.

25. The method of claim 10, further comprising identifying the plurality of advertisements based upon a document accessed by the user.

26. The method of claim 25, wherein the step of selecting an advertisement to be displayed to the user includes:

identifying a content topic set associated with the document accessed by the user; and

determining whether target content information for an advertisement of the plurality of advertisements has a predetermined relationship with the content topic set, wherein the target content information relates to the subject matter for which the advertisement is relevant;

selecting the advertisement having target content information determined to have the predetermined relationship with the content topic set to be displayed to the user.

27. The method of claim 26, wherein the step of determining whether the target content information has the predetermined relationship with the content topic set includes determining whether the target content information matches a content topic within the content topic set.

28. The method of claim 27, wherein the step of determining whether the target content information has the predetermined relationship with the content topic set includes determining whether the target content information matches a content topic having a predetermined ranking within the content topic set.

29. The method of claim 10, wherein the plurality of identified advertisements present the same subject matter in a plurality of styles, the step of selecting an advertisement further comprising:

identifying a style from the plurality of styles that has a predetermined relationship with the source ambient factor; and

selecting the identified style as the style by which the selected advertisement is displayed to the user.

30. The method of claim 10, further comprising:

obtaining source demographic information, wherein the source demographic information describes a demographic group to which the user belongs;

identifying target demographic information for each of the plurality of identified advertisements, wherein the target demographic information describes a demographic group for which each advertisement is relevant;

determining whether source demographic information for an advertisement has a predetermined relationship with the target demographic information; and

selecting the advertisement having target demographic information determined to have the predetermined relationship with the source demographic information to be displayed to the user.

31. An apparatus for matching an advertisement to a user engaging an interface, comprising:

means for identifying a plurality of advertisements;

means for obtaining a source ambient factor, wherein the source ambient factor describes a variable condition of at least one of the user'"'"'s environment and the user'"'"'s body; and

means for selecting an advertisement from the plurality of identified advertisements to be displayed to the user via an interface, the selected advertisement having a predetermined relational association with the obtained source ambient factor.

32. An apparatus for matching an advertisement to a user engaging an interface, comprising:

circuitry having executable instructions; and

at least one processor configured to execute the program instructions to perform operations of;

identifying a plurality of advertisements;

obtaining a source ambient factor, wherein the source ambient factor of at least one of the user'"'"'s environment and the user'"'"'s body; and

selecting an advertisement from the plurality of identified advertisements to be displayed to the user via an interface, the selected advertisement having a predetermined relational association with the obtained source ambient factor.