Real-time retail marketing system and method
First Claim
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1. A marketing method for a retail environment, comprising:
- reading periodically RFID tags attached to products in a retail environment to produce a plurality of lists of product identifications;
updating consumer recommendation rules according to changes in the product identifications in the plurality of lists;
generating recommendations according to the updated consumer recommendation rules; and
displaying content in the retail environment based on the recommendations.
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Abstract
A marketing system and method for a retail environment periodically reads RFID tags attached to products to produce a list of product identifications. Consumer recommendation rules are updated according to each list, and recommendations are generated according to the updated consumer recommendation rules. Then, content can be displayed in the retail environment based on the recommendations.
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Citations
23 Claims
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1. A marketing method for a retail environment, comprising:
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reading periodically RFID tags attached to products in a retail environment to produce a plurality of lists of product identifications;
updating consumer recommendation rules according to changes in the product identifications in the plurality of lists;
generating recommendations according to the updated consumer recommendation rules; and
displaying content in the retail environment based on the recommendations. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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20. A marketing system for a retail environment, comprising:
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a plurality of RFID tags attached to products in a retail environment;
a RFID reader configured to periodically read the RFID tags;
means for updating consumer recommendation rules according to changes in a plurality of lists of product identifications produced by the RFID reader;
means for generating recommendations according to the updated consumer recommendation rules; and
a display device configured to display content in the retail environment based on the recommendations. - View Dependent Claims (21, 22, 23)
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Specification