Method for determining the best day of the week for a recipient to receive a mail piece

• US 20060212309A1
• Filed: 03/10/2006
• Published: 09/21/2006
• Est. Priority Date: 03/18/2005
• Status: Abandoned Application

• Current Assignee: Pitney Bowes Incorporated (Böwe Systec AG)
• Original Assignee: Pitney Bowes Incorporated (Böwe Systec AG)
• Inventors: Miller, Kenneth G., Winkelman, John H., Rojas, John W., Norris, James R. Jr., Tsipenyuk, Alla
• Application Number:
  US11/373,479
• Publication Number:
  US 20060212309A1
• Time in Patent Office: Days
• US Class Current: 705/1.100
• CPC Class Codes: G06Q 10/04 Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem" market predictions or forecasting for commercial activities G06Q30/0202
• CPC Class Codes: G06Q 10/06 Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
• CPC Class Codes: G06Q 10/06312 Adjustment or analysis of established resource schedule, e.g. resource or task levelling, or dynamic rescheduling
• CPC Class Codes: G06Q 10/08 Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
• CPC Class Codes: G06Q 10/0833 Tracking
• CPC Class Codes: G06Q 20/102 Bill distribution or payments
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 2203/402 Agent or workforce management
• CPC Class Codes: H04M 3/51 Centralised call answering arrangements requiring operator intervention , e.g. call or contact centers for telemarketing

Abstract

A computer method that determines the best day of the week for a recipient to receive a mail piece that is part of a mailing campaign. The method includes by applying a unique code to each mail piece in the mailing; tracking the mail piece to determine when the mail piece is received by a recipient; correlating the recipient'"'"'s response to information contained in the mail piece with the day of the week when the mail piece is delivered to the recipient.

Claims

1. A method utilizing a computer to determine the day of the week that produces the highest response rate to information contained in a mail piece that is part of a mailing campaigns for a range of dates comprising the steps of:

applying a unique code to each mail piece in the mailing campaign;

determining when the mail piece is received by a recipient; and

correlating the recipient'"'"'s response to information contained in the mail piece with the day of the week when the mail piece is delivered to the recipient.

2. The method claimed in claim 1, wherein the correlating step further comprises the steps of:

measuring orders received by the mailer; and

ranking the days of the week producing the maximum number of orders.

3. The method claimed in claim 1, wherein the correlating step further comprises the steps of:

measuring order rate for the mailing; and

ranking the days of the week producing the maximum order rate.

4. The method claimed in claim 1, wherein the correlating step further comprises the steps of:

measuring conversion rate for the mailing; and

ranking the days of the week producing the maximum conversion rate.

5. The method claimed in claim 1, wherein the correlating step further comprises the steps of:

measuring response rate for the mailing; and

ranking the days of the week producing the maximum response rate.

6. The method claimed in claim 1, further including the step of:

measuring a gap between the recipient'"'"'s receipt of the information contained in the mail piece and the recipient'"'"'s acting on the information.

7. The method claimed in claim 1, wherein the information is a offer for goods or services.

9. The method claimed in claim 1, wherein the response rate is the number of orders received.

10. The method claimed in claim 1, wherein the response rate is the number of responses that become orders.

11. The method claimed in claim 1, wherein the recipient'"'"'s response is by facsimile, physical mail, telephone, in person, and e-mail.

12. The method claimed in claim 1, wherein the determining step further includes the step of tracking the mail piece.

13. The method claimed in claim 1, wherein the determining step further includes the step of predicting the in-home date of the mail piece.