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Real time interactive response system and methods

  • US 20060212352A1
  • Filed: 03/08/2006
  • Published: 09/21/2006
  • Est. Priority Date: 03/17/2005
  • Status: Abandoned Application
First Claim
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1. A method, of advertising to a potential customer who is using a computer connected to a network in which one or more registered advertisers each having an advertisers terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;

  • the method including;

    providing a system server;

    storing information relating to each of said one or more registered advertisers on a computer readable medium associated with said system server;

    capturing information relating to said potential customer'"'"'s use of said computer on said network;

    employing at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer; and

    informing one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer.

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