Real time interactive response system and methods
First Claim
1. A method, of advertising to a potential customer who is using a computer connected to a network in which one or more registered advertisers each having an advertisers terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;
- the method including;
providing a system server;
storing information relating to each of said one or more registered advertisers on a computer readable medium associated with said system server;
capturing information relating to said potential customer'"'"'s use of said computer on said network;
employing at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer; and
informing one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer.
1 Assignment
0 Petitions
Accused Products
Abstract
A system and method, is disclosed in which advertisers actively look for potential consumers. This is done with equipment connected to a network capturing information relating to a computer users (potential consumers) network activity. An activity can be composed of a single or multiple user actions. The activity can be any type of user action that can be identified and/or interpreted as the user being a potential direct or indirect sales lead. It is also disclosed that a User Activity Outline (UAO) is formed for the computer user'"'"'s by populating as many data elements as possible in a data structure with the captured information and other information relating thereto. This other information may be collected from many possible sources. The information can be check for validity and/or edited based on rules and/or the information from the other sources. Next, the system identifies and informs a relevant provider or advertisers in real time about the user and his/her activity. This can be called a Prompt Sales Lead Notification (PSLN). If a relevant advertiser decides to respond to the PSLN, he/she can do so by transmitting a message in real time to the system.
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Citations
16 Claims
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1. A method, of advertising to a potential customer who is using a computer connected to a network in which one or more registered advertisers each having an advertisers terminal connected to said network can tailor an ad to said potential customer before said ad is presented to said potential customer;
- the method including;
providing a system server;
storing information relating to each of said one or more registered advertisers on a computer readable medium associated with said system server;
capturing information relating to said potential customer'"'"'s use of said computer on said network;
employing at least some of said captured information and some or all of said information relating to said one or more registered advertisers to identify one or more of said registered advertisers as relevant advertisers for said potential customer; and
informing one or more of said relevant advertisers, in real time, of said potential customer'"'"'s activity whereby said one or more of said relevant advertisers can tailor an ad to said potential customer before said ad is presented to said potential customer. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
- the method including;
Specification