Method for placing advertisements in a broadcast system

• US 20060212409A1
• Filed: 07/20/2005
• Published: 09/21/2006
• Est. Priority Date: 03/17/2005
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US11/185,439
• Publication Number:
  US 20060212409A1
• Time in Patent Office: Days
• US Class Current: 705/400
• CPC Class Codes: G06Q 30/0283 Price estimation or determination
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 20/72 of terrestrial networks
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/262 Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists scheduling strategies for dispatcher in multiprogramming arrangements G06F9/4881; arrangements for scheduling broadcast services or broadcast-related services H04H60/06; flow control in packet networks H04L47/10; establishing a time schedule or organising the servicing of application requests H04L67/62
• CPC Class Codes: H04N 21/6187 involving transmission via a telephone network, e.g. POTS
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A media play traffic system is disclosed. The media play traffic system includes at least one hub at least partially remote from at least two media play points, and a normalizer associated with the hub, wherein said normalizer normalizes data inputs for the at least two media play points, wherein the normalization enables importation of a media play list to, and subsequent media play of the imported media play list from, each of the media play points.

Claims

1. A method for placing advertisements on select radio stations, said method comprising:

identifying the select radio stations based on at least one externally identifiable feature of each of said radio stations;

creating cost limits for the advertisements;

identifying possible criteria for the advertisements to play on at least one of said identified select radio stations based on said cost limits, wherein said identifying of the possible criteria is optimized; and

specifying at least one of the criteria for at least one of the advertisements to play on the at least one of said identified select radio stations.

2. The method of claim 1, further comprising reporting of said directly placed advertisements to review broadcast and airplay activity.

3. The method of claim 1, further comprising notifying of daily broadcast schedule including said directly placed advertisement.

4. The method of claim 1, wherein the time delay from placing the advertisement to playing the advertisements is less than approximately 72 hours.

5. The method of claim 1, wherein the time delay from placing the advertisement to playing the advertisements is less than approximately 48 hours.

6. The method of claim 1, wherein the time delay from placing the advertisement to playing the advertisements is less than approximately 24 hours.

7. The method of claim 1, further comprising creating said directly placed advertisement.

8. The method of claim 1, wherein said externally identifiable features consist of at least one of locale, broadcast type, genre of broadcast and number of listeners.

9. The method of claim 1, wherein the at least one of the advertisements is delivered to said identified select radio stations directly for the specified play.

10. The method of claim 1, the placed advertisements is a thirty second spot.

11. The method of claim 1, the placed advertisements is a sixty second spot.