System and method for broadcast target advertising

• US 20060212898A1
• Filed: 05/23/2005
• Published: 09/21/2006
• Est. Priority Date: 03/17/2005
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US11/135,859
• Publication Number:
  US 20060212898A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/04 Studio equipment; Interconnection of studios
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for developing plays of media content is disclosed. The system for developing plays of media content includes a hub that is at least partially remote from a media content play point that at least partially controls the plays of the media content, at least one input associated with the hub that recieves non-play content indicative of a response to the plays of the media content, at least one module communicatively connected to said hub that parses the non-play content, wherein the parsed non-play content enables the hub to create at least one template for development of subsequent ones of the plays of the media content, and wherein the subsequent ones of the plays of the media content created in accordance with the template are returned to the hub for insertion to that portion of the plays of the media content controlled by the hub.

Claims

1. A system for developing plays of media content, comprising:

a hub that is at least partially remote from a media content play point that at least partially controls the plays of the media content;

at least one input associated with the hub that recieves non-play content indicative of a response to the plays of the media content;

at least one module communicatively connected to said hub that parses the non-play content, wherein the parsed non-play content enables the hub to create at least one template for development of subsequent ones of the plays of the media content; and

wherein the subsequent ones of the plays of the media content created in accordance with the template are returned to said hub for insertion to that portion of the plays of the media content controlled by said hub.

2. The system of claim 1, wherein said hub is local to the media content play point.

3. The system of claim 1, wherein said media content play point is remote from the hub.

4. The system of claim 1, wherein said non-play content is received in real time.

5. The system of claim 1, wherein said non-play conent comprises a listener value.

6. The system of claim 1, wherein said non-play content comprises an advertisement initiated activity value.