System and method for broadcast tagging

• US 20060212899A1
• Filed: 05/23/2005
• Published: 09/21/2006
• Est. Priority Date: 03/17/2005
• Status: Abandoned Application

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google LLC (Alphabet Inc.)
• Inventors: Steelberg, Ryan, Steelberg, Chad
• Application Number:
  US11/135,860
• Publication Number:
  US 20060212899A1
• Time in Patent Office: Days
• US Class Current: 725/32
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/10 Arrangements for replacing or switching information during the broadcast or the distribution
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04H 60/04 Studio equipment; Interconnection of studios
• CPC Class Codes: H04H 60/06 Arrangements for scheduling broadcast services or broadcast-related services
• CPC Class Codes: H04H 60/66 for using the result on distributors' side
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/25866 Management of end-user data customer care in data networks H04L41/5077
• CPC Class Codes: H04N 21/25891 being end-user preferences retrieval of video data in a video database based on user preferences G06F16/739; arrangements for recognizing users' preferences H04H60/46; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/26258 for generating a list of items to be played back in a given order, e.g. playlist, or scheduling item distribution according to such list retrieval of multimedia data based on playlists G06F16/40
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for directing play content for a media play is disclosed. The system for directing play content for a media play includes a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point, at least one locating reference associated with a location of the play content, at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.

Claims

1. A system for directing play content for a media play, comprising:

a hub that is at least partially remote from a media play point and that directs at least a portion of the play content for the media play for occurrence at the media play point;

at least one locating reference associated with a location of the play content;

at least one module at the media play point that, pursuant to at least one instruction from said hub comprising non-play content, accesses the locating reference to enable a preemption of a first scheduled content with an insertion of the play content associated with the locating reference based on the non-play content.

2. The system of claim 1, wherein the locating reference comprises a token.

3. The system of claim 2, wherein the token comprises one selected from the group consisting of a metatag, and html reference, an ftp reference and an xml reference.

4. The system of claim 1, wherein the locating reference comprises a token and at least a portion of the at least one instruction.

5. The system of claim 1, wherein the locating reference comprises the instruction to preempt with a re-insertion of the first scheduled content as the play content.

6. The system of claim 1, wherein the non-play content comprises the at least one instruction that causes the preemption.

7. The system of claim 1, wherein the play content comprises an audio file.

8. The system of claim 7, wherein the audio file comprises a radio advertisement.

9. The system of claim 1, wherein the play content comprises a video file.

10. The system of claim 1, wherein the play content comprises a data display file.

11. The system of claim 1, wherein the non-play content comprises data for a media play list.