Method and apparatus for delivery of targeted video programming
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Abstract
A system residing preferably in a television set-top box monitors the television watching habits of one or more viewers and creates one or more profiles for each viewers descriptive of various characteristics of each viewers, including television watching preferences and demographics. The set-top box is able to select among various available video programming segments to create customized and/or targeted video programs for delivery to the viewer or viewers as a linear program. The customized linear video programs may include targeted content, advertising, and other video programming.
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Citations
150 Claims
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1-116. -116. (canceled)
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117. A method to deliver customized linear video programming to each of a plurality of individual viewers, comprising the steps of:
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(a) obtaining information representative of viewing habits and associated characteristics of a representative sample of the general population;
(b) analyzing said representative information to generate parameters of a predictive model that explains the relationship between the viewing habits and the associated characteristics;
(c) processing information indicative of preferences of each of the plurality of viewers in accordance with the predictive model, to develop viewer characteristics target information for each of the viewers; and
(d) configuring a set of video programming segments for each viewer selected from a plurality of available video programming segments, to create an apparently linear program for linear delivery to the viewer in accordance with the viewer characteristics target information. - View Dependent Claims (118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 133)
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134. A system to deliver customized linear video programming content to each of a plurality of individual viewers, comprising:
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a predictive module that analyzes information representative of viewing habits and associated characteristics of a representative sample of the general population, to generate parameters of a predictive model that explains the relationship between the viewing habits and the associated characteristics;
a processor that processes information indicative of preferences of each of the plurality of viewers in accordance with the predictive model, to develop viewer characteristics target information for each of the viewers, a programming controller that configures a set of video programming segments for each viewer selected from a plurality of available video programming segments, to create an apparently linear program for linear delivery to the viewer in accordance with the viewer characteristics target information. - View Dependent Claims (135, 136, 137, 138, 139, 140, 141, 142, 143, 144, 145, 146, 147, 148, 149, 150)
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Specification