Trust evaluation systems and methods
First Claim
1. A method of evaluating an online entity, the method comprising:
- retrieving data from a plurality of data sources, the data being associated with an online entity; and
calculating with a computer a trust score for the online entity, wherein the trust score is based on the retreived data;
associating the trust score with an identifier associated with the respective online entity; and
storing the trust score in a data store having a plurality of trust scores, each of the trust scores being associated with one of a plurality of online entities.
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Abstract
Embodiments of the present invention provide methods, systems, and software for implementing evaluating online entities and/or for providing a trust score for such entities. The trust score may provide an indication of the trustworthiness of the online entity. In some cases, data may be obtained from a variety of sources, and such data may be used to evaluate an online entity and/or to provide a score for the entity. In an aspect of the invention, a plurality of trust scores, each of which related to a behavioral characteristic and/or a category of activity, may be assigned to a particular entity. Such scores may be stored in one or more data stores and/or may be provided to others.
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Citations
25 Claims
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1. A method of evaluating an online entity, the method comprising:
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retrieving data from a plurality of data sources, the data being associated with an online entity; and
calculating with a computer a trust score for the online entity, wherein the trust score is based on the retreived data;
associating the trust score with an identifier associated with the respective online entity; and
storing the trust score in a data store having a plurality of trust scores, each of the trust scores being associated with one of a plurality of online entities. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A software program embodied on at least one computer readable medium, the software program comprising instructions executable by one or more computers to:
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retrieve data from a plurality of data sources, the data being associated with an online entity;
calculate a trust score for the online entity, wherein the trust score is based on the retreived data;
associate the trust score with an identifier associated with the respective online entity; and
store the trust score in a data store having a plurality of trust scores, each of the trust scores being associated with one of a plurality of online entities.
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22. A system comprising:
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at least one data store including correlated data for a plurality of online entities obtained from a plurality of sources;
a scoring engine configured to calculate trust scores for the online entities using the correlated data associated with the respective online entity; and
a trust data store to store the trust scores, each trust score associated with an identifier identifying the online entity associated with the respective trust score. - View Dependent Claims (23)
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24. A computer system comprising:
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a processor and a computer readable medium having instructions executable by the processor to;
retrieve data from a plurality of data sources, the data being associated with an online entity;
calculate a trust score for the online entity, wherein the trust score is based on the retreived data;
associate the trust score with an identifier associated with the respective online entity; and
store the trust score in a data store having a plurality of trust scores, each of the trust scores being associated with one of a plurality of online entities.
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25. A system comprising:
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means for retrieving data from a plurality of data sources, the data being associated with an online entity;
means for calculating with a computer a trust score for the online entity, wherein the trust score is based on the retreived data;
means for associating the trust score with an identifier associated with the respective online entity; and
means for storing the trust score in a data store having a plurality of trust scores, each of the trust scores being associated with one of a plurality of online entities.
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Specification