Overhead highway billboard and marketing method
First Claim
1. A method of billboard advertising, comprising the steps of:
- a. identifying a roadway having high speed traffic and including an overhead sign structure at least partially traversing the roadway, wherein the overhead sign structure has a forward face directed in a primary orientation toward oncoming vehicle traffic and a rearward portion on an opposing side from the forward face; and
b. placing a billboard advertisement or message on the rearward portion of the overhead sign structure, whereby the advertisement or message on the rearward portion is capable of being seen by traffic, and wherein the billboard advertisement or message does not include one or more of solely artistic work, graffiti, government or municipal information, traffic signs, highway information, weather information, and safety information.
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Abstract
A billboard advertising system is disclosed. The billboard advertising system includes an overhead sign structure at least partially traversing a roadway, said overhead sign structure having forward and rearward faces relative to oncoming vehicle traffic of the roadway. The forward face of the overhead sign structure has traffic information as part of a government regulated traffic information system directed in a primary orientation toward the oncoming vehicle traffic. The rearward face of the overhead sign structure on an opposing side from the forward face has a secondary orientation with respect to other traffic flow different from the oncoming vehicle traffic. A billboard advertisement is positioned on the rearward face of the overhead sign structure with visual exposure to the other traffic flow.
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Citations
19 Claims
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1. A method of billboard advertising, comprising the steps of:
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a. identifying a roadway having high speed traffic and including an overhead sign structure at least partially traversing the roadway, wherein the overhead sign structure has a forward face directed in a primary orientation toward oncoming vehicle traffic and a rearward portion on an opposing side from the forward face; and
b. placing a billboard advertisement or message on the rearward portion of the overhead sign structure, whereby the advertisement or message on the rearward portion is capable of being seen by traffic, and wherein the billboard advertisement or message does not include one or more of solely artistic work, graffiti, government or municipal information, traffic signs, highway information, weather information, and safety information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13)
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14. A method of advertising, comprising the steps of:
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a. identifying an overhead sign structure at least partially traversing a roadway associated with oncoming vehicle traffic and having a forward face bearing traffic information as part of a government regulated traffic information system;
b. affixing a securely fastened frame on a rearward portion of the overhead sign structure on an opposing side from the forward face; and
c. connecting the billboard advertisement or message to the frame affixed to the rearward portion of the overhead sign structure, said billboard advertisement or message being visible to traffic flow different from the oncoming vehicle traffic or visible from an orientation different from that of the oncoming vehicle traffic. - View Dependent Claims (15, 16, 17)
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18. A billboard advertising system, comprising:
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a. an overhead sign structure at least partially traversing a roadway, said overhead sign structure having forward and rearward faces relative to oncoming vehicle traffic of the roadway;
b. the forward face of the overhead sign structure having traffic information as part of a government regulated traffic information system directed in a primary orientation toward the oncoming vehicle traffic;
c. the rearward face of the overhead sign structure on an opposing side from the forward face having a secondary orientation with respect to other traffic flow different from the oncoming vehicle traffic; and
a. a billboard advertisement or message positioned on the rearward face of the overhead sign structure with visual exposure to the other traffic flow and about 15 square feet or larger in size.
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19. The system of claim 19, wherein the advertisement or message can be replaced.
Specification