System and method for embedding dynamic, server-based questionnaire content within online banner ads
First Claim
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1. A system for serving questionnaire content within a banner ad, comprising:
- a web server;
a web browser that requests and receives a web page including the banner ad from the web server; and
a questionnaire server for serving the questionnaire content;
wherein the banner ad requests and receives a Flash program for displaying questionnaire content received from the questionnaire server.
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Abstract
The present invention is directed to a system and method for serving questionnaire content within a banner ad, the system including a web server, a web browser that requests and receives a web page including the banner ad from the web server and a questionnaire server for serving the questionnaire content. The banner ad requests and receives a Flash program for displaying questionnaire content received from the questionnaire server, the questionnaire content comprising multi-page, dynamic questionnaire content that allows users to interact with the banner ad without clicking-through to the questionnaire.
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Citations
20 Claims
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1. A system for serving questionnaire content within a banner ad, comprising:
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a web server;
a web browser that requests and receives a web page including the banner ad from the web server; and
a questionnaire server for serving the questionnaire content;
wherein the banner ad requests and receives a Flash program for displaying questionnaire content received from the questionnaire server. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. An system for serving questionnaire content within a banner ad, comprising:
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a web server;
a web browser that requests and receives a web page from the web server;
a questionnaire server for serving the questionnaire content; and
an ad server;
wherein the web page requests and receives the banner ad from the ad server;
wherein the banner ad requests and receives a Flash program from the questionnaire server for displaying the questionnaire content. - View Dependent Claims (9, 10, 11, 12, 13, 14)
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15. A method of serving questionnaire content within a banner ad, the method comprising:
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loading a web page; and
requesting the banner ad from a first server, the banner ad containing an embedded Flash movie;
wherein the Flash movie requests a first page of questionnaire content from a second server. - View Dependent Claims (16, 17, 18, 19, 20)
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Specification